24/06/2026
From “Skinny Fat” to Strong, Lean & Confident.
Pete came to me feeling fed up.
He wasn’t overweight, but he didn’t feel good in his body either.
He described it as “skinny fat”.
Soft around the middle, no muscle tone, and zero confidence when he looked in the mirror.
He felt weak, flat, and honestly, a bit lost.
“I just don’t feel manly anymore,”
Were the words of Pete on our initial discovery call.
That’s when we got to work.
A structured, no-fluff plan built to strip fat, build muscle, and bring back his confidence.
👉🏻 Phase 1: Fat Loss – Pete dropped 6.5kg in just 9 weeks, stripping away the softness and laying the foundation.
👉🏻 Phase 2: Muscle Building – Over the next 15 weeks, he packed on 5kg of lean muscle, getting stronger every week.
👉🏻 Phase 3: Shoot Prep – To finish it off, Pete dialed it in with an 8-week photoshoot prep, cutting 5.5kg and revealing the lean, athletic physique he worked hard for.
The result?
âś… A strong, lean, powerful body
âś… Visible muscle definition
âś… A rock-solid mindset
âś… And a man who now owns every room he walks into
This wasn’t luck.
It was a plan, executed with intent.
Pete didn’t just transform his body, he transformed how he feels as a man.
Are you ready to go from “skinny fat” to strong, athletic and confident like Pete?
Send me a DM with “STRONG” and I’ll show you how to get started.
23/06/2026
Fathers Day 10k and what a fantastic event organised by
This race was not a PB attempt.
Not a time trial.
Not a race where I was chasing a specific number.
The goal was much simpler than that.
After coming back from injury, I needed something in the diary that would keep me accountable through an 8-week training block.
Because if I'm honest, the training itself wasn't exciting.
The runs were slow.
The sessions were repetitive.
There was no glamour in it.
But that's exactly what was required.
Having that race booked gave me clarity.
It gave me a reason to lace up when motivation wasn't there.
It gave direction to every run, even when the pace felt frustratingly easy.
And that's the lesson.
You don't need a huge goal.
You don't need to be chasing a marathon, a PB, a photoshoot, or some life-changing transformation.
Sometimes you just need a target.
Something that creates focus.
Something that keeps you accountable.
Something that reminds you why you're showing up.
Because when there's no destination, it's easy to drift.
Whether it's a 10K race, your first pull-up, losing 5kg, walking three times per week, or simply getting back into a routine after a setback, the size of the goal doesn't matter.
What matters is having something to work towards.
The race itself was just the finish line.
The real win was showing up consistently for 8 weeks and doing the work that nobody sees.
The next goal: Continue building the engine whilst doing rehab work on the injury sustained back in January.
Who knows what’s next?
21/06/2026
Eastbourne 10k âś…
54.43 - official time.
I went into the race with zero goals or expectations after recovering from a fairly long-term injury.
Once we got moving, that soon changed 🤣
Found the sub 55 pacer and stuck with her.
Extremely hot conditions to make it that little bit harder! 🥵
Well done to everyone who took part 👊🏻
19/06/2026
Nutrition doesn’t need to be complicated.
You also don’t need to be a Michelin star chef.
Your meals don’t need to look fancy.
Keep it simple.
17/06/2026
I asked my clients for some examples of the results they have achieved on the team….
The answers >>>