Blueprint Eyewear

Our Acetate collection is built for everyday style 🕶️

Wherever the sun takes you, take Blueprint with you✨

Discover our Acetate collection for statement styles 🕶️

Spring is officially here! 🌸

Make sure your eyes are protected for the sunnier days 😎

Sunny days ahead ☀️ Shop our premium sunglasses with discounts up to 70%

Look who’s back... 🧡

The BSG 3.1 // AQUA ORANGE has returned to the shop. Limited stock available during our HQ move.

Don’t wait too long: once they’re gone, they’re gone.

Reminder: Last hours to score 1+1 FREE on all BSG3.1 models! ⏳

Still going hard at Belgian Week in Val Thorens! 🏔️🇧🇪⛷️

For those who couldn't make it to the mountains, we’re bringing the vibes to you. We’ve just launched a 1+1
FREE deal on the BSG3.1!

The offer runs until the end of the week, so move fast! 🚀

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As a Dutch/Belgian company the tragedy in Crans-Montana brings back bad memories of our own similar tragedies in Volendam and Switel Antwerp. As the hours pass by and more details surface we stand with the families affected by this drama.

Our RIDER PRO Active Sunglasses are our top of the line Active Sports Sunglasses combined with the very best of our ski goggle lens technology.