08/27/2026
10 years ago this month, in August 2016, we incorporated Alberta 66 MTB! We wanted to take a moment to share our origin story, and thank you all for being a part of our special little business ❤️
Back in 2016 Laura was working up in Peace River, Alberta as a FIFO field production engineer. She worked with several oil field operations folks who all seemed to have a side hustle - being a mechanic, farming, trapping (yes an actual guy who ran a trap line and traded furs!) - where they invested in their passions and hobbies outside of work.
Jeff had been running a weekly ride group that started in the 90s as a few friends and by 2016 had grown to over 100 people connecting over bikes in a Facebook group.
Laura and Jeff started racing the BC Enduro series in 2013 and in July 2016 did the TransBC Enduro. That race series and the TransBC in particular included a lot of folks who love biking and had made a living from biking - either guiding, coaching, owning a bike shop, trail building or just being a rad ambassador in their community.
Shortly after the TransBC Laura thought - hey why don’t we start our own side hustle? We love biking and we routinely show people around Moose. Let’s start coaching and guiding and see how it goes!
Jeff was reluctant at first.. saying “if we turn what we love into a job, we won’t love it anymore..” Laura ignored him and started the company anyways, signing them up for PMBIA training and first aid.
In our second season Jeffy turned to Laura one day after a coaching session where someone had told him he was the best teacher they ever had - and said “I always thought jobs were things you just had to suffer through. You made me a job I actually love. Thank you”.
And here we are 10 years later, still loving every minute of the ride. Laura isn’t coaching or guiding as much these days (she’s enginerding more), but Jeff is out every day, and we’ve brought in incredible staff who live and breathe bikes and make us proud with how they represent AB66 ❤️.
Thank you all for letting us be part of the incredible community at Moose Mountain. We wouldn’t be here without your support, patronage and stoke for riding bikes!
Jeff and Laura at th