10/25/2026
🦋💗 THREE LETTERS. ONE PURPOSE. DRIVEN BY MORE.
Some names carry a meaning far greater than words can ever explain.
For those who don’t know the story behind D³ Performance, those three letters represent someone incredibly special to me.
Della Diane Deborah Taylor. 💗
My daughter. My inspiration. A little girl who changed my life forever.
Seven years ago, we lost Della. Although her time with us was far too short, the impact she left on my life will last forever.
When I created D³ Performance, I wanted her name to stand for something meaningful. Something that would allow me to honour her memory while making a positive difference in the lives of others.
Hockey has always been a huge part of my life, but becoming a father gave me a different perspective on what truly matters.
It’s not just about developing better hockey players.
It’s about building confidence in a young athlete who doubts themselves. Teaching resilience when things get difficult. Encouraging leadership, character, discipline, and respect. Creating an environment where every child feels valued, supported, and capable of achieving more.
If I can make even a small difference in the life of a young athlete, then what we’re building through D³ means something far greater than wins, goals, or hockey development.
DEVELOP • DRIVE • DOMINATE
Three words that represent our commitment to development, but three letters that will always represent my daughter.
Every skate. Every camp. Every athlete. Every opportunity to make a difference.
There is a reason behind it all.
D³ isn’t just a name. It’s her name. It’s her legacy. It’s my why. 🦋💗
Forever inspired by Della Diane Deborah Taylor.
