04/23/2026
The future of the game isn’t something we wait for. It’s something we build.
Across rinks → where access shapes opportunity.�
In communities → where players decide if they belong.�
By people → willing to challenge what the game has always been.
We’re starting to see what happens when those pieces come together. More on that next.
04/09/2026
A recent ‘Cracking the ice problem’ Toronto Star article, puts real data behind a familiar challenge.
How ice gets allocated shapes who gets to play.
Access drives participation. Visibility changes access. Community keeps the game growing.
The game is growing.
The opportunity is right in front of us. How we use the ice will define what comes next.
03/31/2026
Designing girls’ hockey systems that match the ambition of women’s sport.
Because the game has grown. The expectations have grown. The talent has grown.
The system? Not always.
Ice time. Pathways. Coaching. Investment. It all has to keep pace. Not later. Now.
If we want the future of hockey to reflect the women playing it, we have to design for it.
03/27/2026
Our very own Amy Walsh, CEO, FHL, had the honour of being part of something pretty incredible this week — the NHL Hockey Innovation Competition presented by SAP.
A room full of bold ideas, sharp thinking, and people pushing the game forward. Excited to see where these ideas go next.
📸 Josh Kim, NHL
🔗 Posted to Stories
03/24/2026
Hockey’s the main thing, but it’s usually not the only thing. Most kids we know don’t just play hockey. They’re in something else too: ⚽🥍⚾
Just running around outside doing whatever. And it always seems to add something different. Speed. Confidence. Creativity.
So now that the season’s wrapping up…
👉 What’s your summer sport?
👉 And what does it give you that hockey doesn’t?