Tribe Coaching

One of the best things I've ever done as a coach is give myself permission to change my mind.

When I first started coaching, I thought confidence came from having all the answers. I wanted to prove that I knew the most, had the best methods and could explain exactly why my way was the right way.

The longer I've coached, the less interested I've become in being right.

I've become far more interested in helping people.

That shift has changed almost everything.

I've realised that more training isn't always better. That being exhausted after every workout isn't something to aspire to. That photoshoot physiques are incredible achievements but shouldn't become the standard people judge themselves against. That nutrition doesn't have to be perfect to be effective. That the relationship between coach and client often matters more than the programme itself.

Most importantly, I've realised that fitness was never supposed to become someone's entire identity.

It's supposed to make the rest of their life better.

I'm sure that if I read this again in another ten years, there will be things I'd change all over again.

And I hope there are.

Because if my coaching never evolves, it probably means I've stopped listening, stopped learning and stopped growing.

The goal was never to have all the answers.

The goal was always to become a better coach than I was yesterday.

If any of this resonates — particularly the "more isn't always better" part — I'm running a free live session next Thursday going deeper on exactly that.

Link in bio if you want in.

Losing over 30kg is impressive.

Becoming one of the strongest you’ve ever been along the way tells a much bigger story.

When Prince started coaching, this was never about simply making the number on the scales as small as possible.

We wanted to build something.

Strength. Structure. Consistency. Confidence.

And over the time we’ve worked together, that’s exactly what he’s done.

Over 30kg down, while continuing to get stronger and eventually pulling a 300kg deadlift.

But as impressive as those numbers are, the biggest change has probably been in Prince himself.

The discipline he’s built. The standards he holds himself to. The confidence that comes from repeatedly proving to yourself that you’re capable of more.

Because a transformation shouldn’t just leave you lighter.

It should leave you stronger, fitter, leaner and more capable than when you started.

And Prince is a pretty fu***ng good example of that.

Proud of you mate ❤️

If you’ve been training for a while but feel like your effort isn’t translating into the progress you know you’re capable of, I’ve got a few spaces available for 1-1 coaching right now.

Drop me “COACHING” and we’ll have a chat about where you’re at, where you want to get to, and whether I can help.

Country music soundtracking my summer 👌