Terrell Baldock

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🫶Helping women 40+ rebuild strength, confidence & trust in their bodies
🏋️ Midlife strength + bone health
❤️ Strength without punishment
👇 Rebuild Strong™ Coming Soon

How many workouts have you saved that you’ve never actually done? 😂Or maybe you’ve tried a few, but you’re still wonderi...
10/15/2026

How many workouts have you saved that you’ve never actually done? 😂

Or maybe you’ve tried a few, but you’re still wondering if you’re doing enough, doing too much, or even doing the right things.

Here’s something I’ve learned after more than 15 years of coaching women.

Most women don’t need more exercises. They need more clarity.

Because knowing how to squat is one thing.

Knowing why you’re squatting, how it supports your goals, when to increase the challenge, and what to do when something doesn’t feel right?

That’s where understanding your training changes everything.

And the fitness industry doesn’t always make that easy.

Especially for women over 40, who are constantly being handed another list of things they supposedly need to do.

I want to change that conversation.

That’s why I created Strong As You.

A 75-minute live online masterclass where we’ll explore your starting point, what you want strength to make possible in your life, and how to progress using my Learn → Control → Load → Explode framework.

You’ll walk away with a clearer understanding of where to begin and what to prioritize.

Not another workout to save.

A better understanding of what to do next.

📅 Thursday, October 22
⏰ 3 PM Eastern
💻 Live online + replay
🎟️ $27 CAD

Registration is open! Find the link in my bio or in the first comment on Facebook. ❤️

And I’m curious…

What’s the one thing about strength training you wish someone would explain more clearly?

10/14/2026

Some of the “empowering” fitness content for women over 40 sounds a lot like:

Be afraid of your hormones.
Be suspicious of your hunger.
Worry that your workout is making everything worse.

But don’t worry. There’s a bundle.

I’m tired of watching women’s uncertainty become somebody else’s sales strategy.

A woman wants to feel stronger. Instead, she ends up wondering whether she needs to solve seventeen invisible problems before she’s allowed to pick up a dumbbell.

And we call that education?

There’s a difference between helping a woman understand her body and making her afraid to do anything without you.

I’ve pulled back from talking about hormones like I have all the answers. Because I don’t.

I’m a strength and nutrition coach. Knowing where my expertise ends is part of doing my job—not a weakness in my marketing.

I can take your symptoms seriously without turning every struggle into a hormone diagnosis.

I can help you work toward changing your body without making you ashamed of the one you have.

And I can help you build strength without convincing you that being over 40 makes you a delicate little project.

Women deserve coaching that helps them make decisions.

Not more reasons to second-guess every meal, every workout, every sensation.

That’s what I’m bringing to Strong As You on October 22.

We’ll talk about where to start building strength—not sell you another reason to be scared of starting.

The link to join is in my bio.

I’ve coached women who want to lift heavier, play tennis, get back to yoga, keep up on long walks, or simply trust their...
10/13/2026

I’ve coached women who want to lift heavier, play tennis, get back to yoga, keep up on long walks, or simply trust their bodies again.

Those goals look different. The starting point is the same: I want to know what matters to her.

I’m not measuring her progress by how much smaller she becomes.

I’m looking at the strength she builds. The skills she learns. The confidence that shows up when she realizes, “I can do that.”

Training has to fit the woman in front of me—her history, her symptoms, her energy, and the life she wants to live. Sometimes we build slowly. Sometimes we load the bar. We keep adapting as she grows.

That’s what Strength over shrinking means in my work.

I’m Terrell. I coach women 40+ to build strength they can use for life. If that sounds like the kind of strength you want, you’re in the right place. 💪

10/10/2026

There are almost 20,000 of you here, and I want to get to know you beyond a little profile picture. 😂

What’s something you’d love to feel strong enough to do?

Lift heavier? Get off the floor more easily? Try a sport? Carry your own damn luggage?

It doesn’t have to impress anyone. It just has to matter to you.

Tell me yours. Mine is stepping onto the competition platform again and seeing what I’m capable of.

I didn’t start competing in Olympic weightlifting until I was 45.And sometimes I wonder what would have happened if I’d ...
10/10/2026

I didn’t start competing in Olympic weightlifting until I was 45.

And sometimes I wonder what would have happened if I’d never tried.

Not because I think every woman needs to compete or lift a barbell.

But because I think about how easily we can spend years believing we’ve already discovered what our bodies are capable of.

We get busy raising families, building careers, caring for other people, and navigating all the changes life throws at us.

And somewhere along the way, we can stop being curious about ourselves.

We start thinking about what we used to be able to do.

What we can’t do anymore.

What might be too late to begin.

But here’s something I’ve learned, both as a coach and as a woman who’s still discovering her own strength.

Your starting point isn’t your potential.

I’ve watched women begin strength training in their 50s, 60s, and 70s and discover abilities they never imagined they’d have.

Not because they suddenly became different people.

But because they finally had the opportunity to explore what was possible.

And that’s what I wish more women understood.

You don’t need to have been athletic when you were younger.

You don’t need to look a certain way.

You don’t even need to know what your goal is yet.

Sometimes curiosity is enough to get started.

I’m almost 47, a mom of three, and still discovering what I’m capable of.

And I have absolutely no intention of deciding I’ve reached my potential.

What about you? Is there something you’ve always wondered whether you could do, but haven’t tried yet?

10/08/2026

She was told to give up powerlifting.

Wendy didn’t even touch a dumbbell until she was 60.

And when pelvic organ prolapse became part of her story, she was told to give up the sport she had come to love.

But Wendy wasn’t ready to stop.

She had a powerlifting coach helping her develop as an athlete, and I had the privilege of working with her for a year, helping her navigate training with pelvic organ prolapse.

We weren’t pretending the prolapse didn’t exist.

We weren’t ignoring symptoms or pushing through everything.

We were figuring out how she could continue pursuing something that mattered to her.

And Wendy went on to become a world-record-holding Masters powerlifter.

I think about her often.

Because how many women have been told they should stop doing something they love because of their age, their changing body or a health condition?

Sometimes modifications are necessary. Sometimes we need to slow down, reassess or seek additional medical support.

But a diagnosis doesn’t always mean the end of something.

Sometimes it means finding a different way forward.

Wendy didn’t need to get back to the athlete she used to be.

She hadn’t met her yet.

And that’s a big part of why I’m so passionate about helping women discover what they’re capable of.

You don’t have to become a world-record powerlifter.

But you deserve the opportunity to explore your own potential.

That’s what Strong As You is about.

An upcoming online masterclass for women who want to build strength, muscle, power and confidence as they age.

❤️ Join the waitlist through the link in my bio.

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London, ON

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