Caitlin Blundell - The Extra Mile Coach

Rest belongs built into your schedule... not tacked on as a prize after you burn out.

If you don't take a break intentionally, your brain will take one for you through distraction, procrastination, or exhaustion.

No one can go all out 100% of the time. Be intentional about when you rest.

Whether it’s an hour, day, or week, here is how to make the most of your time away:

• 𝐆𝐨𝐭 𝐚𝐧 𝐡𝐨𝐮𝐫? Step outside. Reset.
Even twenty minutes outside, phone in pocket rather than in hand, creates mental distance.

• 𝐆𝐨𝐭 𝐚 𝐝𝐚𝐲? Be intentional about it.
Decide what you want to do ahead of time to avoid decision fatigue and endless scrolling.

• 𝐆𝐨𝐭 𝐚 𝐰𝐞𝐞𝐤? Decompress slowly.
Give yourself permission to let go without feeling guilty and bring your attention back to where you are. Presence is a practice, not a switch.

The business owners who sustain years of high performance aren’t the ones who never stop.

They’re the ones who know when to.

So when will you recharge next, and how?

–P.S. for more insights and deeper exploration of topics like this, check out my newsletter, 𝐓𝐡𝐞 𝐄𝐱𝐭𝐫𝐚 𝐌𝐢𝐥𝐞.

Read more here: extramilecoach.ca/articles

If you're putting hours into lead generation only to watch your pipeline stall, you know how frustrating it is to guess what isn't working.
Here’s my suggestion:

I broke down my top 10 marketing mistakes draining your budget - and how to fix them. https://extramilecoach.ca/10-marketing-mistakes-what-to-do-instead/

Check your current marketing strategy against them.
See what processes could be improved.

Then, on August 21st I’m diving even deeper into the topic. Join me live in Mississauga for an interactive workshop where I’ll map out a reliable client acquisition system for your business.

We’re covering:

• High-value offers that speak to your audience's daily struggles
• Buyers education to build genuine trust before the sale
• Channel expansion, while tracking which metrics are most critical
• And much more!

🗓 Date: Friday, August 21st
⏰ Time: 10:00 AM – 1:00 PM
📍 Location: IDEA Mississauga

Visitor Tickets are $60 and include the workshop + networking lunch

extramilecoach.ca/visit

Seats are limited. Reserve yours with the link above!

If your marketing feels like a struggle, it's possible you're making one of these 10 mistakes I often see businesses fall into. 👇

𝟏. Making a generic promise instead of a specific offer.
𝟐. Making it about you instead of about them.
𝟑. Over-relying on one or two lead sources.
𝟒. Selling a discount instead of value.
𝟓. Misunderstanding what marketing’s job actually is.
𝟔. Telling instead of showing.
𝟕. Ignoring your marketing numbers.
𝟖. No clear goals, no marketing plan.
𝟗. Inconsistent marketing.
𝟏𝟎. Targeting the wrong audience.

𝐀𝐥𝐦𝐨𝐬𝐭 𝐞𝐯𝐞𝐫𝐲 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐡𝐞𝐫𝐞 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐫𝐨𝐨𝐭 𝐜𝐚𝐮𝐬𝐞:

Treating marketing as a series of disconnected tactics instead of a system built on real understanding of your customer.

We’re covering all 10 of these, with real examples and more "what-to-do-instead" specifics, at this month’s ActionCLUB session on Aug 21.

Details and registration here →
extramilecoach.ca/actionclub

5 years ago, I set out on a mission to help local business owners build sustainable, profitable businesses they love.

Today, I’m honored to receive the Global Award of Recognition from ActionCOACH for 5 years of coaching excellence.

A massive thank you to all the incredible clients who trust me with their journey. This milestone is a testament to your hard work too.

Marketing more won’t save you. But marketing smarter will.

If your marketing is underperforming, your first instinct might be more ads, social posts, or promotions. What if the problem isn’t doing too little… it’s doing too much of the wrong things?

Register a visit to my next ActionCLUB session where we'll dial in your marketing strategy to attract the right people and dodge the expensive blunders that can hold businesses back.

𝐃𝐞𝐭𝐚𝐢𝐥𝐬
▪️ Session Topic: "Top 10 Marketing Mistakes”
▪️ Friday August 21st | 10am-1pm
▪️ Mississauga, In-Person
▪️ Interactive sessions, table discussions & a networking lunch.

Get your ticket to visit ActionCLUB, and let’s get started!
extramilecoach.ca/visit

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Huge thank you to everyone who joined us last Friday for ActionCLUB:
"The Expert Edge"!

We had an incredible group in the room, diving deep into what it really takes to stand out.

Here are a few key ideas we unpacked:

Are you acting as the "Mind" or the "Hands"?

• To compete on value, not price, you must unbundled implementation from strategy.

• If you jump straight to ex*****on, clients treat you like a drive-thru window. Lead with insight and strategy first to become the expert in the room.

• If your message is for everyone, it appeals to no one.

• Instead of offering generic messaging like “clarity” and “peace-of-mind”, solve specific problems to build a stronger clientele.

Loved seeing all the lightbulbs go off and hearing the takeaways from the session.

ActionCLUB is happening again on August 21st. Hope to see everyone there!

One of my clients shared that they are hitting their boldest growth targets, while finally feeling less stressed and overwhelmed.

When we first met, they felt like they were drowning under the pressure of keeping everything afloat.

Together, we changed the whole system.

A business coach doesn't just hand you a map; they hold up a mirror to the blind spots costing you money, and pull you out of the daily firefights so you can actually run the company you built.

If you are ready to scale your business without sacrificing peace of mind, let’s connect.

Your first two sessions are on me.

𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗼𝘄𝗻𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀: 🚨

Just because you’re incredibly good at what you do doesn't automatically mean you’re making the money you deserve.

Being a technician in your business isn't the same as being a strategic entrepreneur. If you're constantly fighting off competitors on price, you are stuck in 𝗧𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 𝗧𝗿𝗮𝗽.

It’s time to claim 𝗧𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝗱𝗴𝗲.

On July 17th, join me in Mississauga for my next ActionCLUB session where I will be breaking down how to do what you love for a much greater financial return.

I will be diving deep into insights from the books 𝐶𝑙𝑜𝑐𝑘𝑤𝑜𝑟𝑘, 𝑇ℎ𝑒 𝐵𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑜𝑓 𝐸𝑥𝑝𝑒𝑟𝑡𝑖𝑠𝑒, and 𝑂𝑏𝑣𝑖𝑜𝑢𝑠𝑙𝑦 𝐴𝑤𝑒𝑠𝑜𝑚𝑒 to cover–

🧠 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘃𝘀. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻:
Moving from "hands" to "brains."

❓ 𝗧𝗵𝗲 𝟰 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀:
Asking the best questions like the best problem solvers.

🐝 𝗬𝗼𝘂𝗿 𝗤𝘂𝗲𝗲𝗻 𝗕𝗲𝗲 𝗥𝗼𝗹𝗲 (𝗤𝗕𝗥):
How a Baroque painter scaled, systemized, and automated painting portraits (and how you can apply this to your modern business too).

🎯 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴:
Embracing the discipline to become irrelevant to the wrong prospects so you can become indispensable to the right ones.

Stop marketing your process, and start selling your results.

👇 Last chance to save your seat before July 17th, use the link below!
extramilecoach.ca/visit

I’ve recently looked through some accounting webpages, and here’s what stuck out to me.

“We give you value, peace of mind, and clarity.”
“Service that’s approachable, accessible, and accountable.”

All good things, yet a lot of businesses give an opening statement that’s generic enough to apply to any service business.

To be appealing to someone, it can’t be for everyone.

Ask: What problem are you solving, what outcomes does your ideal market look for?

Here are some good examples I came across:

“The expertise you need to save. The insight you need to grow.”
“Your legacy starts with the right strategy.”

𝐈𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐦𝐞𝐧𝐮 𝐨𝐟 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, 𝐬𝐭𝐚𝐫𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐨𝐥𝐯𝐢𝐧𝐠.

--

P.S. I’ll be discussing more on how expert businesses position themself at my next ActionCLUB workshop, July 17th in Mississauga.

👉 extramilecoach.ca/visit

Persuasion is a critical leadership skill.
(And not just so you get your way more often)

Whether or not you consider yourself a salesperson, you probably spend a good chunk of your time trying to influence others.

Yes, directly selling your service or product is an important part of running a business.

But when you understand what others value, how they think, and what motivates them, you can get into alignment faster.

Your decision speed increases, and you learn faster.

Author Daniel Pink calls this non-sales selling: the ability to change someone’s behaviour while striking a balance between what they want and what you can offer. (For more on this, check out his book, To Sell is Human.)

Mastering this skill is the foundation supporting everything else you build.

Fortunately, persuasive communication is a skill, and like all skills, it can improve.

To help, I’ll be launching a virtual small group sales coaching program this month, designed to drill the fundamentals of sales until closing feels second nature.

You’ll get:

→ Tools and training to build and systemize your sales funnel
→ The best tactics to sell to and serve your ideal clients
→ Expert coaching to hold you accountable

Comment/DM for details!