The Bishop Way

Data can be both creepy and tell-all. Use it to your advantage, but be careful about what you show your customers you can figure out about them.

http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Forbes Target has perfecting the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?

This is an excellent example of a creative campaign that covers all aspects from the real world to the internet, all the while making it a game. Beautiful.

The S*x Profile Case study

Oldie but goodie... the secret to understanding technology in one printable page.

http://www.xkcd.com/627/

xkcd: Tech Support Cheat Sheet

Print vs. Web. Its not about what is better its about a fundemental shift in our society. Times (especially those with major technology jumps) change drastically and you must keep up or perish.

http://thebishopway.com/2011/10/18/print-vs-web/

The Bishop Way » Archive » Print vs. Web What is totally amazing to me is you can see that the baby is trying to mimic what she understands about the iPad user interface with the magazine.