21 TSI

Family. Friends. Founders.

Julien Méthot, Justin Tardif-Francoeur and Nicolas Méthot are reshaping the future of performance, recovery, and movement — one brand at a time.

The results speak for themselves. In just five years, we’ve launched four brands that have disrupted their categories — helping over 100,000 Canadians move, train, and recover, all without a dollar of outside investment.

Our portfolio includes: Montreal Weights · Maddle · Ascend · Nordik Recovery

And this is just the beginning. Stay tuned for the next wave of disruption.

Our Sphere Lab provides a powerful 360° centre for experimentation, research, and development. It’s the ideal incubator for big ideas, fueled by agility, momentum and insights.

Here creativity and technology come to life, delivering powerful & newsworthy products.

21 TSI stands for ‘21st Century Technological Sports Industries’, capturing the spirit of innovation that drives everything we do.

Our goal is simple: to win over sports-minded consumers with products & services that optimize a fusion of design, technology, and excellent value.

Engineering meets ambition, fueled by revolutionary ideas and unparalleled ex*****on.

How might we reimagine the sports industry, not merely as a commercial entity, but as a force that shapes how we move, live, and thrive in the 21st century?