John Molson Sports Marketing Committee - JMSM

Here are some of your favourite moments from The 29th Annual Sports Business Conference!
Huge thank you to for the photos 📸

The rest of the pictures are up on our page!

Here are some of our favourite moments from The 29th Annual Sports Business Conference!
Huge thank you to Core Vizuals for the photos ⭐️📸

https://www.instagram.com/corevizuals

🎥 JMSM After Dark: The Grand Finale 🎥

We are ending The 29th Annual Sports Business Conference in style this year, bringing all the energy to Palazo for overtime. Bring your fanciest fit, and come by for a night of celebration and fun meant to cap off our exhilarating 3 day event .

🎟️ Tickets are required unless you have an All-Access or Saturday pass, so be sure to get yours before it's too late!

*All tickets come with a free shot 🍻

Get your ticket using the link in our bio!

Questions? DM us or email us at [email protected]

🌃TIME TO REVEAL MORE SPEAKERS 🌃

The second speaker release is here, and we are picking up right where we left off in terms of quality of executives.

Valerie Tetreault is the Vice-President of Communications and Professional Events at Tennis Canada and Tournament Director of the National Bank Open presented by Rogers—the first woman to hold this role in Montreal and the only female Tournament Director among ATP Masters 1000 events. A former WTA player ranked No. 112 globally, she now leads Tennis Canada’s communications, stakeholder relations, and mental health and gender equity initiatives in sport.

Adam Kleinfeld serves as Corporate Counsel for the Tampa Bay Lightning. His position with Vinik Sports Group includes managing legal risk and providing legal support for the Tampa Bay Lightning and two multi-purpose arenas. He also drafted and negotiated a diverse range of contracts. He holds a bachelor’s in political science from Boston College and both an M.B.A and J.D. from the same institution.

Jillian Frechette serves as the Chief Marketing Officer for the New Jersey Devils and Prudential Center, Jillian has led a highly successful transformation agenda over the past seven seasons with record growth in ticket sales, retail revenue, and sponsorship value. Situated in one of the most highly competitive sports and entertainment markets in North America, Jillian’s creative and production teams have consistently developed and executed award-winning brand and content strategies, recognized as a best-in-class across the National Hockey League.

If you are just like us and cannot wait to hear from these 3 executives, be sure to buy your tickets to this year's conference using the link in our bio.

🌃 JMSM’S FIRST SPEAKER RELEASE IS OFFICIALLY HERE 🌃

We are extremely proud to announce our first set of confirmed speakers for the 29th Annual Sports Business Conference.

Starting off hot, we have every single NFL representative that will be present 🏈

Elliott Kessler enters his 12th season with the Detroit Lions and currently serves as the Senior Vice President of Finance. Kessler plays a pivotal role in driving the club’s financial strategies and managing the day-to-day financial operations of the Club. He is responsible for overseeing the treasury, payroll, and finance functions of the team.

David Fletcher serves as General Manager of Lone Star Sports & Entertainment (LSSE), the events production and management company of the Houston Texans, and as Executive Director of the Kinder’s Texas Bowl for ESPN Events. During his time leading LSSE, David has solidified NRG Stadium as one of the premier destinations for sporting events in the world and built LSSE into one of the leading promoters in the country for college football and international soccer.

Jason McKay serves as the Senior Director of Football Administration & Technology for the Dallas Cowboys, where he leads the integration of sports performance, football technology, and strategic football operations across one of the most dynamic organizations in all professional sports. Jason oversees the daily function and long-term planning of multiple departments, aligning cutting-edge technology with player development, coaching, and performance.

Jen Tomashek is the Senior Manager of Business Strategy for the Minnesota Vikings. Jen partners with team executives and stakeholders across the organization to align on goals and priorities. Her team evaluates business opportunities and delivers data-driven recommendations for complex decisions, focusing on initiatives with organization-wide impact that shape the direction of the business.

If you are just like us and cannot wait to hear from these 4 NFL representatives, be sure to buy your tickets for this year's conference using the link in our bio 🎟️

If you are wondering how the tickets work for our 29th Annual Sports Business Conference, here is your official guide! 🎥

Want to hang out with us after the conference? Thursday and Saturday passes come with free access to our night out events 🪩

Interested in gaining knowledge and skills related to sports business, Friday and Saturday passes, including the workshops, are the passes for you 📝

Want it all? Our all-access passes have everything you could ask for!

Click the link in our bio to purchase your ticket today!

Questions? DM us or email us at [email protected]

Wondering what our volunteers do over the course of the conference weekend?

From greeting industry professionals at the airport alongside the speaker team, all the way to creating engaging social media content with the marketing team, and everything in between, there is a role for everybody. ⭐️

If you think you have what it takes to help run this year's sports business conference, be sure to apply to one of our portfolios using the link in our bio!

Questions? DM us or email us at [email protected]

Conference Volunteer Recruitment is officially live 🚨

Wanna be a part of one of the best events a JMSB committee has to offer? You are in luck, because we are looking for recruits to help us at this year's sports business conference 🎥

Each volunteer is tasked with observing and helping out specific portfolios of the JMSM executive team. Every person contributes to the smooth operation of our conference.

So if you think you have what it takes to contribute to our flagship event, and want to see all the behind-the-scenes of how our executive team operates, be sure to apply using the link in our bio!!!

Any questions? DM us or email us at [email protected]

Golfers, time to report to the tee box⛳️

The golf tournament is officially sold out, and we could not be more excited. 18 teams, but there can only be one winner🏆

Thankfully, there is still time to get your watch party ticket, which are 75% sold out. Don’t miss your chance to cheer on the Canadiens in their season opener!🏒

Get your tickets using the link in our bio🎟️

The JMSM open is only 4 days away, and we are finally ready to announce the course on which it will be played⛳️

We know how talented the field will be, and have selected a course that will reflect the skill of golfers playing in the tournament. The JMSM Open will be played on the virtual greens of Oakmont Country Club, home of this past year’s US Open. Oakmont presents itself as the ultimate golf challenge, featuring thick rough, numerous bunkers, and lightning-fast putting greens. As a team, you will be tasked with solving the puzzle that is Oakmont.

For those coming for the watch party, be sure to lock your place in our Longest Drive and Closest to the Pin challenge, starting at 6:30. The hockey game starts at 7:30, so bring your favorite Habs jersey, and your excitement🏒🥅

We cannot wait to see you there!

🎟️ Tickets still available using our link in bio!

🚨 TIME IS RUNNING OUT 🚨

Golfer Tickets for the JMSM Open are officially 85% sold out! Space is extremely limited, so be sure to secure your place ASAP.

Luckily, there is still time for you to grab your partner and register for the tournament!

Not a golfer? Tickets for the watch party are still available, with food, a drink, and pool table access included while we watch the Habs beat the Leafs!!!

Get your tickets using the link in our bio 🎟️

⛳️🏒 The official JMSM Open Menu is here!

With golf challenges, food & drinks, pool tables, and of course Habs hockey, there’s something for everyone. October 8th can’t come soon enough—we can’t wait to see you there!

⚠️ Space is limited—reserve your spot now through the link in our bio 🎟️