Wild Rock

Wild Rock Wild Rock Outfitters, outdoor adventure equipment & clothing needs. Bicycles/Camping & Hiking/Snow Sports/Paddle Sports
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Wild Rock is the place for all your outdoor gear - cycling, camping, paddling, travel and everything you need to live life and play in the outdoors. With the best brands in the industry and dedicated, knowledgeable staff we can get you ready for your next adventure in the Kawarthas, or across the globe! The Wild Rock name came up at about 3am when Scott and Kieran were driving a clapped out '82 Chevette with one wiper blade in snowstorm on the way home from a climbing trip to the T-Wall in Tennessee in winter 1992. Two 24-year-old lads, Kieran Andrews, a professional ski and climbing bum, and Scott Murison, a climbing and telemark major with a minor Bachelor of Commerce degree, launched Wild Rock Outfitters in the fall of 1992. Kieran and Scott started small, with a 900 square foot store on George Street in downtown Peterborough. In 1997, they purchased their present location on Charlotte St, the old bingo hall (previously an A&P grocery store originally built in 1938) and gutted and renovated it. In March 2003 they launched a new category offering professional and friendly service and sales for mountain, road and hybrid bikes. Bike Werks was developed when Scott and Kieran took on two new partners in the business, Dave Woodfine and long-time employee Jonathon Moreno. With a newly renovated space in the Wild Rock Outfitters store, Bike Werks provides a fantastic selection of bikes and accessories for anyone interested in two-wheeled adventure. So natural was the fit that eventually the Bike Werks name was dropped and Wild Rock became the place we know today! Since then the Wild Rock crew has been busting their butts trying to be the best little privately owned store relevant to the outdoor athlete and enthusiast.

09/18/2026

What’s the proper way to lubricate your drivetrain? What happens if you use too much?

Brian’s got the answers to your burning bike maintenance questions!

If outdoors brands sponsored our staff summer adventures…Kim and Brian, not sponsored by PEARL iZUMi, 7mesh Apparel, or ...
09/15/2026

If outdoors brands sponsored our staff summer adventures…

Kim and Brian, not sponsored by PEARL iZUMi, 7mesh Apparel, or Cervélo

Bridget, Joan, and Brianne, not sponsored by CASTELLI CANADA or Rab

Bertie, tragically not sponsored by Ruffwear

Jill’s fam, not sponsored by Tilley, or Outdoor Research, or even Patagonia

Tori and Annie, not sponsored by Rab

Bart, not sponsored by Trek Bicycle Company (sorry, Bart)

Bridget and her sister and mom, none of whom are sponsored by Outdoor Research or Patagonia

Martin, not sponsored by SLY Foods or Happy Yak

Tori, Evan, and Charles, not sponsored by Black Diamond Equipment or GRIVEL

We have some pretty great brand partners and we sure do appreciate how they make our summer shenanigans more fun, and, well… more financially comfortable iykwim.

We carry a whole bunch of Canadian brands. Here’s just a couple of the reasons why:🍁 Shorter shipping distance means les...
09/10/2026

We carry a whole bunch of Canadian brands. Here’s just a couple of the reasons why:

🍁 Shorter shipping distance means less impact getting here
🍁 Buying from Canadian companies puts our dollars to work right here, behind rad people doing good work getting folks out to play (like how this community has backed us for over 30 years)
🍁 Canadian brands get Canadian conditions and landscapes, whether that’s our diverse backcountry, west coast riding, or Ontario windchills in January

Come say hi to a few of our favourites!

09/07/2026

It’s the last long weekend of summer, let’s go paddling!

(Sometimes the work of instilling a love of nature in your kids involves ughs and demands for more candy, but it’s at least 85% sunshine and rainbows, probably. Keep on keepin’ on, parents)

We’re closed today so our marketing manager can try again for some social content without interruptions (😂😬). Well also because it’s a holiday. See ya tomorrow!

09/04/2026

What’s in the bike service shop?
Calum’s building a bike and Dee has questions!

09/03/2026

Rainy days on your back to school bingo card? Bridget has a recommendation for you!

Come in and see us for all your outdoor education essentials for the upcoming semester!

Say hi to Mini Mioche!We're picky about the brands that make it into our shop. They need to fit how we think about gear,...
08/27/2026

Say hi to Mini Mioche!

We're picky about the brands that make it into our shop. They need to fit how we think about gear, the planet, and people. Their products need to be made well and made to last, by people who care about something more than just the bottom line.

And we're especially careful about what we choose for kids: we want to offer you only the best, most sustainable, most hand-me-downable gear for your mini-adventurers.

Mini Mioche checks every box, and they're made right here in Canada (in Toronto, actually, just a quick zip down the 401).

Come check out Mini Mioche in store or online!

https://wildrock.net/collections/vendors?q=Mini%20Mioche

Registration closes Thursday!Could there be a better way to round out the summer, than a long ride and fun get-together ...
08/26/2026

Registration closes Thursday!

Could there be a better way to round out the summer, than a long ride and fun get-together with your best gal pals? (no, the answer is no there is not)

Come join us for the Women's 100 Event on Sunday, August 30th! You don't need to ride 100km, we also have a 65km group this year. We've got you covered with ride leaders, supported rest stops, and a post-ride BBQ.

Go click this link right now and register to ride with us!
https://wildrock.net/products/womens-learn-to-ride-100-km

Last chance to register for the Women's 100 Event! Come ride with the nicest group of gals around (including our ride le...
08/24/2026

Last chance to register for the Women's 100 Event! Come ride with the nicest group of gals around (including our ride leaders, swipe through to say hi!).

Sunday, August 30th | 100km or 65km | Groups depart 7-9am
Wild Rock Outfitters, 169 Charlotte Street

Come with your bike and a sense of adventure, we'll handle the rest: ride leaders, a sweep, supported rest stops, and a BBQ lunch waiting when you roll back into Wild Rock.

We welcome any and all folks who identify as women, femme non-binary, trans women, ALL women+. You belong here.

Registration is capped at 50 riders and closes soon. Sign up today!
https://wildrock.net/products/womens-learn-to-ride-100-km

Address

169 Charlotte Street
Peterborough, ON
K9J2T7

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 9am - 5pm
Sunday 11am - 4pm

Telephone

+17057459676

Website

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