Sou'Wester Athletics

💪 StrongHER STARTS SEPTEMBER 14TH! 💪

We’re almost ready to kick off another round of StrongHER and we still have a few spots left! 👏

This coach-led, all-female strength program with Coach Alicia is for women of all fitness levels — whether you’re getting back into fitness, ready to build more strength, or looking for a supportive group to keep you consistent.

✨ 3 coach-led workouts each week
✨ Full-body strength training
✨ Support, confidence & community
✨ Anchor Room access outside of class times — keep your training going on your own schedule!
✨ $144 + tax / 4-week billing cycle

📅 Starts September 14th
⚠️ Limited spots left — don’t wait!

📩 Message us or email [email protected]
to grab your spot.

Tag a gal pal who should join you! 💪🩷

⚓ NOT SURE WHERE TO START?⚓

Starting tomorrow (Tuesday Sept 8th) at 10:15AM, our new coach-led Anchor Hour Circuit gives you the guidance of a class while teaching you how to properly and effectively use the machines and equipment in our Anchor Room.

It’s great for beginners, anyone returning to exercise, or anyone who simply wants a little more hands-on guidance and confidence in the gym.

💙All ages are welcome, although we especially had our 50+ community in mind when creating it.

🔹Circuit Tuesdays • 10:15AM
🔹Mobility Fridays • 10:15AM

Ready to sign up or Curious if it would be a good fit for you?
Send us a message. ⚓
[email protected]

⚓ HAPPY LONG WEEKEND!

Hope everyone is enjoying their Labour Day Monday!

Just a reminder — there are no group classes today, but the gym is OPEN as always! 💪

🔑 Member access: 5AM–10PM
📅 Open 365 days a year
🏋️ Come get your workout in whenever it works for you!

Drop-ins are welcome! Our facility is locked for member access, so if you’d like to come check us out or get a workout in, just send us a message and we’ll get you set up.

Enjoy the rest of your long weekend! ⚓

⚓ SEPTEMBER AT SOU’WESTER ⚓

There’s a lot of ✨ NEW ✨ things happening

If you’ve been thinking about getting back into a routine, trying something new, or finally checking out Sou’Wester… September is a pretty great time to start.

And if you haven’t been here in a while, there may be more happening at Sou’Wester than you realize!

We’ve got:

💪 Group Coach-Led Classes — multiple class times throughout the day for all fitness levels.(all class times are not pictured on this image)

⚓ NEW 🚨 Anchor Hour — coach-led circuit style sessions using our machines and equipment with a mix of mobility.
Geared for those 55+ but open for all and perfect if you want more guidance, want to learn how to use the gym machines more confidently, or simply prefer this style of training. Starts Sept. 8!

💕 StrongHER — our all-female strength program with Coach Alicia returns Sept. 14th.
* limited spaces available! This is a great space to start to build confidence & strength.

🍎 6-Week Nutrition Challenge — also kicking off Sept. 14th for anyone wanting some extra accountability with their nutrition.

🏃 Engine Series — performance-based training to build your endurance, capacity and overall engine, plus our Engine Challenge Sept. 27th. (Everyone welcome to register a team- reach out!!).

🏋️ The Anchor Room — open gym access 5AM–10PM every day for those who simply want to come in and do their own thing.

And there’s more coming, including our Athlete Training Program for Grades 7–12.

We have different programs, membership options, coaches and training styles because not everyone needs or wants the same thing.

We can help you find your fit. ⚓

📩 Message us here or email [email protected] and tell us a little about what you’re looking for and We’ll point you in the right direction.

Hope to see you soon at Sou’Wester 💙⚓️

🎉 1,500+ CHECK-INS — ALYSSA YOUNG! 🎉

We’re a little late getting this one up… and in true Alyssa fashion, she’s already well past 1,500 check-ins by the time we’re celebrating it! 😂💪

Alyssa has been part of Sou’Wester for a LONG time, and year after year she continues to be one of those names near the top of our attendance lists. She shows up. She works hard. And she just keeps going.

If there’s one thing we’ve learned about Alyssa, it’s that sometimes we believe in what she’s capable of before she does. She may need a little encouragement to put more weight on the bar and when she does, she usually proves exactly what we already knew: she’s a whole lot stronger than she gives herself credit for.

Over the years she’s returned to training after having kids, tackled nutrition programs and made some incredible body composition changes over the years, trained on her own AND in classes, and stepped outside her comfort zone to compete in HYROX races alongside coach Fols — bringing home some wins along the way!

Through all the different stages of life, Sou’Wester has remained a place for Alyssa to put in the work, challenge herself, clear her head and do something for her. ❤️

1,500 check-ins represents a whole lot of consistency and hard work — and you’ve earned every one of them, Alyssa!

At the rate you’re going, we better start getting that 2,000 post ready now. 😂

⚓ Welcome to the 1,500 Club! 💪

⚓ AUGUST COMMITTED CLUB! ⚓

Summer is BUSY — vacations, kids, sports, weekends away, long days and schedules all over the place. ☀️ So a big shoutout to everyone who still made the effort to show up and make their fitness a priority in August! 👏

Whether you got your workouts in through Group Classes, the Anchor Room, or a combination of both — those check-ins add up. Congratulations to everyone who hit 12+ this month! 🔥

And now… HELLO SEPTEMBER! 🙌

There’s something about September that feels like the perfect time for a fresh routine and a little reset — and we’re here to help make getting started EASY.

⚓ Group Classes
⚓ Anchor Room access 5AM–10PM
⚓ Engine Series
⚓ Student Memberships
⚓ NEW Anchor Hour Circuit starting Sept. 8
⚓ StrongHER female strength program returning Sept. 14
⚓ Nutrition Accountability Challenge coming your way
⚓ Youth Athletic Training plans in the works!

Whether you love the energy and coaching of a group class, want to come in and do your own thing in the Anchor Room, or need a little extra guidance and accountability — there’s a place for you here.

September is a great time to get back into a routine, try something new or finally get started.

No better time than NOW. 💪⚓

📧 [email protected]
🌐 souwesterathletics.ca

Reach out and let us help you find the option that works best for YOU.

Let’s see how many names we can get on that September Committed Club! 🔥

⚓️ COMMITTED WALL — 500 CHECK-INS! ⚓️

Another OG has officially hit 500! 👏

Dave Toope has been part of Sou’Wester since the very beginning — one of our founding members back in 2016!

The road to 500 may have taken a few years, but when you’re balancing a demanding work schedule, hockey, kids’ sports, family and everything else that comes with a busy life, finding time for yourself isn’t always easy.

But Dave has always found his way back. When he’s here, he puts in the work — while still never taking things too seriously. 😂 He’s always up for a laugh, a friendly hello, some good-natured banter or lending someone a helping hand.

Those are the people who have helped make Sou’Wester what it is — and we’re pretty proud to still have this OG kicking around almost 10 years later. ⚓️

Congrats on 500 check-ins, Dave! 💪💙

And now that the Anchor Room gives you even more chances to sneak in a workout around that busy schedule… we’re thinking the next 500 might come a little faster. 😉

On to 1,000! 👊⚓️

😂 If you’re still committed to the ONE-TRIP grocery haul but haven’t been quite as committed to the gym this summer… we should probably talk. 💪

September is the perfect time to get that strength back.

And if you’ve been away for a while, you don’t have to know exactly where to start. That’s what we’re here for.

Come for:
⚓ Coach-led group training
⚓ Independent Anchor Room access from 5am–10pm
⚓ Machines + tons of equipment
⚓ NEW Anchor Hour for extra coaching and guidance (begins Sept 8th)
⚓ StrongHer all-female training (begins Sept 14th)
⚓ Engine training & challenges
⚓ Nutrition support
⚓ Student options + upcoming Athletic Training
⚓ Coaches who can help you find the right fit
⚓ And a pretty awesome community to do it with

Whether it’s been three weeks, three months or you’ve never stepped into a gym before, you’re welcome here.

You bring yourself. We’ve got the rest. ⚓💪

📩 [email protected]
🌐 souwesterathletics.ca

☀️ SUMMER YOU → SEPTEMBER YOU 💪

Ready to switch gears?

September doesn’t have to mean jumping into some crazy routine overnight. It can simply mean finding something that works for YOU.
At Sou’Wester we have options:

Want the energy and coaching in a group class?
➡️ Unlimited Membership

Prefer doing your own thing?
➡️ Anchor Room

Want more guidance learning how to properly and effectively use the machines?
➡️ Anchor Hour — open to all ages, but especially great for those 50+ looking for a little more hands-on coaching.*** starting Sept 8th Tuesdays & Fridays @10:15am

Looking for an all-female environment?
➡️ StrongHer *starts back up Sept 14th

We’ve also got student rates, Engine Series classes, challenges, nutrition programming and more — plus our NEW Athletic Training program for high school-aged students coming soon. 👀

There isn’t one “right” way to get fit.

Find YOUR fit at Sou’Wester. ⚓

📩 Message us or email :
[email protected]
Or at:
https://souwesterathletics.ca

👀 WHEN YOUR GYM FAM HASN’T SEEN YOU SINCE JUNE…

Don’t worry. We saved your spot. 😉⚓

Summer gets busy. Routines change. Vacations happen. But September is a pretty great time to get back at it — and you don’t have to come back doing exactly what you did before.

At Sou’Wester Athletics, there are LOTS of ways to find your fit:

⚓ Unlimited — coach-led group classes.

⚓ Anchor Room — train on your own, your way, with tons of machines & equipment and access from 5am–10pm

⚓ Anchor Hour — NEW coach-led sessions using our machines, with more hands-on instruction and guidance (begins Sept 8th)

💪 StrongHer — all-female coached training (Returning Sept 14t)

🎓 Student Rates for high school students

🔥 Engine Series Classes + The 2nd Engine Challenge (happening on Sept 27th)

🥗 Nutrition Challenges (coming Sept 14th)

🏃 Athletic Training for high school-aged students — coming soon!

Whether you’re getting BACK into fitness or just getting STARTED, we’ve got the access, equipment, knowledge, programming, coaches and community to help you do it.

September is calling. 👀

📩 [email protected]
🌐 souwesterathletics.ca