08/30/2026
(Quick note: DO NOT scroll to the last slide of you don’t want to see my cool new scar 🥴⚡️)
Disclaimers aside, put your hand up if you went a little quiet in your business this summer 🙋🏼♀️
Kids home, beach days, family visits, friend hangs…long summer nights that go a little past your bedtime 😅
In my case, this summer has been dedicated to recovery…I’ve literally been learning how to walk again 🐥😅
To say it has been slow is an understatement lol
Maybe it’s been slow for you, too. Not for the same reasons, but slow none-the-less 🙃
And maybe, like me, you’re ready for your comeback era 🕺🏻 Here’s what you need to know:
You will not return to your business as who you WERE…
You will return as the version of who you are NOW ✨
If you are trying to work out how to get started in your biz again, here’s the only thing that has ever worked for me. (And I have restarted this business more times than I can count.)
1️⃣ Start with the action you’ve been avoiding the LONGEST. The thing that has been on your to-do list since June and has started to feel a bit embarrassing. Show your new self that you CAN, in fact, get the hard s**t done 💪🏼
2️⃣ Set a timer and start with 20 minutes of focused work—let that be enough to begin. Don’t try to run a marathon on day one. EASE IN GIRLY POP 🤘🏽
3️⃣ Tomorrow, pick another task, set the timer again. This time, do 2 x sets of focused work. Increase your endurance.
4️⃣ Every day, do a little more. Aim to establish a new process and workflow that aligns with who you are NOW 🚀
I know 20 minutes sounds too small to count for anything, but in 15 years of doing this, I’ve learned that baby steps are an underrated success hack that will help you make progress towards your biz goals without sending your system into shock or shutdown mode 😉
Our comeback era is officially here, friends! And no—you don’t have to feel “ready” for it—you just have to become willing to put one foot in front of the other.
NOW!! Who’s ready to do this together!? I’m here to help you as much as I’m asking you to be my accountability buddy 😅😜
The brand is US. Now, let’s get back to work building them, shall we? ILY 🫶🏼
08/03/2026
I’m writing this from bed as I dive into season 2 of The Marvelous Mrs. Maisel…ice machine pumping away, a cold coffee beside the bed that I’ll likely sip all day, and fresh air pouring in like medicine.
Last night, while the meds kept me awake and the pain came in sharp little waves, I wrote down these moments (or “lessons”) that have shown up for me over the last 4 days as I recover in my healing den. I thought maybe some of you moving through your own seasons of rebuilding might resonate…or even better, get the same reminders I needed.
For those of you who aren’t sure what’s going on here, lol: I recently had my ACL reconstructed—rebuilt with my patellar tendon—plus a meniscus repair. There was drilling involved (tunnels in my bones!) to anchor the new ligament…And on day 2 of recovery I was blessed with a blood clot LOL. Now I’m six weeks in a brace and off the leg while it all heals. Recovery started off…challenging…and day by day it’s getting easier—as these things typically do with time.
I know this sounds weird, but I really (oddly) cherish seasons like this. They gift us SO much: grit, resilience, forced rest, inwards reflection, community…and RANGE. I just LIVE for range of the human experience. I love it even on the days I hate it. You know what I mean?
Anyways. The major lesson for all of us—if you’re open or willing to receive it—is this: you can’t abandon yourself and build your dream life. You have to pause when your body needs you to pause. You have to use your voice to advocate for the dream you’re building. You have to receive help when your healing requires help. You have to rest, restore, and rebuild if you want to build BEYOND the place you started.
Your whole dream relies on you—the business, the life, the relationships, the travels, the wealth. It’s all you.
The brand is you.
ILY 🫶🏼
Personal branding, branding, storytelling content, entrepreneur, mama, recovery, online business, brand strategy, business coach
07/31/2026
Sometimes the hardest of part of being an entrepreneur is seeing your own gaps 👀
Because the more you DO your work, the deeper IN IT you get—and the harder it becomes to see your own work clearly.
What is my signature process?
How DO I do what I do!?
What are my frameworks?
I was too close to see it...too in it...too busy pouring into everyone else’s brands to sit in the chair I put my clients in.
So I did the scariest, most necessary thing I could think of: I stripped my business naked. (Talk about revealing, lol.)
I put down everything I’d been doing—every offer, every process, every “this is just how I do it”—so I could finally see it differently.
Then I started to put the pieces back together—one by freakin’ one 😅 Some of it went back exactly where it was...but lot of it didn’t.
And that’s the bravest thing you can do when you’re ready to grow: get willing to see your work with new eyes. Because you can’t fix what you can’t see…and you can’t see clearly when you’re stuck in the daily grind of running your business 🙃
To grow you’ve got to PAUSE what you’re doing, SEE what you couldn’t see…then build with new information.
So tell me: if you stripped YOUR business naked this week—what would stay, and what would go? Just get curiooous about it.
Let your eyes see something new ✨
More to come…
ILY 🫶🏼
Personal branding, behavioural science, online business, female entrepreneur, entrepreneur, brand strategy, brand strategist, business coach.