Rick Lau's - Business Mentorship For Clinic Owners

Organic Social vs Paid Ads. What actually gets you patients?

"Organic is dead, just run ads."

"Ads don't work, they're too expensive."

I hear both from clinic owners every week. Both are wrong.

Organic content was never just about views. It tells you what your patients actually care about.

Post a video. Watch what gets the views, the saves, the comments.

That's your audience raising their hand for free.

If a message already works organically, there's a good chance it works as an ad too.

So instead of throwing money at random creatives and hoping something sticks, you let the audience tell you what wins first.

Then you put ad spend behind the winner.

Now you're not guessing. Now you're not burning money.

Organic and paid were never two strategies. Organic shows you what resonates for free.

Ads get it in front of more people. Use them together and your ad spend goes a lot further.

Running ads and posting jobs but still short on patients and staff?

You're not alone. Most clinics waste money chasing clicks and applicants who never show.

Clinic Accelerator has built, scaled, and sold 170+ clinics. 1,300+ clinics trust us.

→ Patient leads for $30 to $80 each, powered by our 2M+ audience
→ Job ads that put qualified clinicians in your inbox, not endless applicants
→ Front desk scripts and automated follow-up that close every lead in minutes

Comment SMM if you want us to run your clinic's social media.

A patient decides if they trust your clinic in the first 5 seconds. ⏱️

Before they meet the doctor. At the front desk.

Think about how they show up. They park. They stare at your doors. They walk in scared.

Not excited. Nervous. Worried about themselves, or their kid. 😟

That check-in is where the patient experience really starts.

Here's what most front desks do when they're busy: nothing. They don't even acknowledge the patient is standing there.

And the ones that do? "Yep, go have a seat." 🙄

Cold. Rushed. The patient feels like a number.

Do this instead 👇

"How are you doing? I know it's been a tough day. We'll be right with you."

Costs you nothing. Takes 3 seconds. Changes everything. ✅

And a better patient experience is not just a nice feeling.

It reduces future cancellations. It keeps patients showing up. It helps them finish their plan of care.

Follow for daily front desk tips.

The journey is definitely a bumpy one... 😂

Good vs Bad front desk

Same call. Same patient. One books them. One loses them.

A new patient calls and asks, "How much is a physio appointment?"

The bad front desk answers the question. Gives a price. Asks about insurance. Tells them to call back.

That patient is gone.

The good front desk never answers the price first. She takes control of the call.

💬 "I'd be more than happy to help. I just have a few quick questions to better assist you."

Then she asks these 5 questions:

1️⃣ What specific body part are you having a problem with?
2️⃣ Are you currently in pain? If not, when do you feel it?
3️⃣ How long have you been dealing with this?
4️⃣ What is your pain keeping you from doing or enjoying?
5️⃣ Have you seen someone for this before? What else have you tried?

Never ask "What time works for you?"
Never ask "Would you like to book?"

Say this instead "I've got tomorrow at 9 or 2. What works best for you?"

Same call. One books. One walks. The difference was never your prices. It was the person on the phone.

You just need the right system and the right people on the phone.

answers calls, texts patients, faxes, and books more patients. All in one place.

→ Phone, Text, Fax, and Google Reviews
→ Auto Missed Call Text Back
→ See who's calling before you pick up
→ Connects with your EMR
→ AI Call Intelligence and call metrics

Switch your phone system to

Stop overpaying when buying a clinic.

Most buyers fall in love with the clinic before the due diligence.

Then they overpay by six figures.

I scaled 127 clinics with 1,400 staff before exiting. Here's what smart buyers check first:

1️⃣ Don't trust the profit they show you.

Sellers pad it with add-backs. Check the revenue and expenses yourself.

2️⃣ Don't only haggle over price.

Negotiate the terms. Structure beats sticker price.

3️⃣ Don't buy a clinic that runs on the owner.

Make sure it runs without them.

4️⃣ Don't just take their word for it.

Pull their EMR, bank accounts, scoreboards, and staff contracts. The story lives in the records, not the sales pitch.

Miss one of these and you'll overpay.

Thinking about owning a clinic? Don’t start one from scratch.

Clinic Accelerator has sold 170 clinics. $150M+ in exits.

Most of our clinics sell privately and never get publicly listed.

Click the link below to see what’s available in your community.

https://clinicaccelerator.com/buy/

10 Reasons Your Front Desk Quits (Ranked)

And number one isn't what you think.

It's not the pay. It's the manager.

Here's the full list, ranked:

1). Bad managers
2). Underpaid
3). Never appreciated
4). No growth opportunities
5). Never winning
6). No systems & training
7). Bad clinic culture
8). Owner favors clinicians
9). Overwhelmed doing 5 jobs
10). Blamed for missed calls

You have to find a way to make your staff win. When your staff wins, your clinic wins. And that's what lets you pay them more.

But you can't do it without systems.

Look at number six. Almost every reason on this list traces back to it.

Missed calls. Burnout. A leaking schedule. That's not a people problem. It's a systems problem.

Most of these cost you nothing to fix.

You just need the right system, front desk coaching, and the right people on the phone.

answers calls, texts patients, faxes, and books more patients. All in one place.

→ Phone, Text, Fax, and Google Reviews
→ Auto Missed Call Text Back
→ See who's calling before you pick up
→ Connects with your EMR
→ AI Call Intelligence and call metrics

Switch your phone system to .

What to say when a patient no shows in an emergency?

You don't know if they're in the hospital. You don't know if they hate you. You don't know anything.

Here's the exact script uses in the first 5 minutes:

Call them. Leave this voicemail:

"Hey Sally Sue, it's Dee from ABC Clinic. You had a 9am with us today and I'm worried about you. Call me back by 11am so I know you're okay."

Then immediately send a text using

Not everyone listens to voicemails. That's your paper trail.

If they don't call back by noon, send this:
"If I don't hear from you today, I'm canceling your next appointment so I can help another patient."

You can't fix the first no-show. But you can prevent the second.

Want to pay your clinic office manager more? Make them produce more.

If you want help training them to fill your schedule comment “ABC” and I’ll DM you the details.

Gotta make sure the clinic is still running smoothly 😂🏖️

The Real Reason Patients Start Showing Up Late

If you run late, patients assume it’s normal. Just like every other doctor’s office.

So they start showing up late too.

Stop running late with patients.

Follow for front desk tips that work.

How Much Should You Really Charge for first visit?

Manju, our solopreneur coach , built a $2M practice from scratch and shares her pricing strategy for both cash and private-pay patients.

Watch this. Decide for yourself.

Follow for clinic business tips. I post daily.