We coach endurance athletes. Everywhere. We help set goals, intentions and purpose. We craft a path.
06/10/2026
145 km. One mountain. The kind of day you don’t forget.
Sumas to Artist Point — no pace, no podium, full SAG support. Just you, your bike, and the people you’ll remember it with.
🗓 July 11 · 8:00am · Sumas, BC · $60
Hosted by Brite Coaching + Lotus Cycling
Link in bio to register → brite.coach/mt-baker-registration
06/10/2026
145 km. One mountain. The kind of day you don’t forget.
Sumas to Artist Point — no pace, no podium, full SAG support. Just you, your bike, and the people you’ll remember it with.
🗓 July 11 · 8:00am · Sumas, BC · $60
Hosted by Brite Coaching
Link in bio to register → brite.coach/mt-baker-registration
Your sport is not a hobby. It's how you regulate.
For people who carry a lot — the decisions, the inbox, the people who need something from you — the hard effort isn't one more thing on the list. It's the thing that makes the list manageable.
One hour where nothing is ambiguous. Where the only ask is the next interval, the next stroke, the next climb. You go in holding the weight of the week, and you come out lighter. Clearer. Steadier. More like yourself.
That's not escape. It's regulation. It's how you stay sharp for everything that matters when you're off the bike.
No pace required. No podium. Just the practice of coming back to yourself — again and again.
If that's why you train, you're our kind of athlete.
🌿 Endurance coaching for athletes with full lives. Link in bio.
DM briteswim for more info.
Register
10 days to go!
There is nothing quite like your first open water sunrise swim.
The water is cold. Your wetsuit is new. You have no idea where the buoy is.
And then you're in. And somehow it's exactly right.
Open water swimming is different from every other discipline in triathlon. It's uncontrolled, unpredictable, and completely alive.
Which is exactly why we do it.
Our summer OW Swim Program at Kits Beach starts in 13 days. Tuesdays and Thursdays, 6:45am, June 16 through August 27. Coach Liam in the water and on the paddleboard — real-time coaching, ability groups, no experience required.
Registration link in bio.
06/02/2026
Why I coach the way I do.
I’ve never measured a season by what someone did on their best day. I measure it by whether they’re still here a year later — still curious, still building, still enjoying the work.
There’s no pace you need to hit to train with me. No podium, no résumé. Just the willingness to keep showing up when it isn’t convenient — because that’s where progress actually lives. Not in the heroic week. In the ordinary one you didn’t skip.
Eight hours or twenty-eight, we build around your life, not the other way around.
If that’s how you want to train, my inbox is open. brite.coach — link in bio.
06/01/2026
Pool swimmers are often the worst open water swimmers.
That sounds counterintuitive. But open water is not an advanced version of what you do in a lane. It’s a completely different skill set — and most pool-trained athletes have never been taught any of it.
Sighting. Cold water entry. Drafting. Breathing in chop. Reading current. Managing contact. None of these come from pool fitness. All of them are coachable.
The Brite Summer Open Water Swim Program opens June 16 at Kits Beach. Tuesdays and Thursdays, 6:45am, through August 27. Coach Liam Clawson-Honeyman in the water with you every session.
1x/week — $295 + GST
2x/week — $575 + GST
Registration link in bio.
05/31/2026
There's a kind of fitness - and a kind of quiet - you ca only find by going long. Substack link in bio.
05/30/2026
Sharon Hammond has been training with Brite for >12 years. She entered the London Marathon ballot for the first time long before she'd ever run a step. She got a spot this year through a charity close to her heart — and this race carried a weight that had nothing to do with pace or performance.
In December, four months out, her training took a turn and was no longer linear. What followed was rehab, patience, a lot of quiet determination, and a training plan rebuilt around getting her to the start line — healthy.
She crossed the finish line at 4:09:30. Smiling.
Fulfilled. Moved. Forever changed.
I've coached a lot of athletes. Sharon is one of the most remarkable humans I know — not because of what she finishes, but because of how she shows up. For her family, her friends, her community. And for herself.
London 2026 was yours, Sharon. Every step.
We're going to share more of these. Because this is what it's all for.
Most athletes have a plan.
What they don’t have — is someone who sees them.
Every week with a Brite coach looks the same on paper. But inside it, something different is happening. Your coach is reading your notes. Watching your patterns. Noticing the fatigue you adapted to and the progress you didn’t name.
Then they build your next week. Not from a template. From what your body actually told them.
You train. You log. You show up.
They adjust. They watch. They coach.
Week after week. Season after season.
That’s not a training plan. That’s a coaching relationship.
Coaching inquiries open → brite.coach