10/03/2026
My Google search performance report:
72 percent = “Pilates”
Less than 3% = Contrology
How am I still in this??
I’m not going to lie. Contrology has yet to grow wings. In the context of business, it has not been easy. Contrology, like weight training or jiu jitsu, is not frictionless, requiring personal time and financial investment to see results. While this type of model is high on trust and service based (rewarding, for sure), due to involving fees-for-service (which has led to burn out a few times), scaling is capped. It also falls under discretionary spending in an uncertain economy (pretty much since COVID 19) which means ima not going to be a billionaire anytime soon. 😅And I don’t care how you dress it up, we are currently in a recession.
For those of you who don’t know me, I enjoy seeing things from different perspectives and I love creative challenges. Transcending the challenge of selling an obscure physical practice in an attention deficit economy that values low commitment has been an intense journey. 😮💨 Pilates might just have all the makings of a hobby that bored stay-at-home mums and retirees crave (including the exciting S*M undercurrents) but Contrology (Joe Pilates’ original method) remains a conceptually challenging, deeply physical, NON FAD. Even though I was trained in multiple Pilates disciplines, I have always leaned toward the subversive which makes Contrology, naturally, the perfect fit.
What I love about this business is imagining, designing and building a system for anyone wanting to delve deeper into the practice of Pilates. Bonus, for those of you wanting to capitalize on or unleash your bubble butts. 🤭It remains deeply satisfying to teach an empowering discipline that fundamentally changes limiting beliefs. Whether it’s a personal/physical/mental journey you are on, I feel honoured and well equipped to guide you to the depths of one of the nerdiest mind-body practices around.