Ambassador Bicycles

Save Big on the 10th Generation of TCR.

Take advantage of huge discounts on ALL 2026 Giant TCR Advanced models just in time for The Tour de France.

Visit your local Giant dealer or visit us online!
https://www.giant-bicycles.com/ca/salepage

Made Faster

Find your person and just ride. 🙌

There's something about having a riding partner who pushes you just enough, laughs with you mid-climb, and shows up no matter what the weather looks like. July is the perfect month to get more miles in with someone who makes every ride better. 🚲

Summer break + a bike = the best kind of July. ☀️🚲

There's nothing like watching kids discover the freedom of riding on their own. One thing worth knowing before buying a kids' bike: fit matters more than most parents realize.

A bike that's too big is actually harder and less safe to ride than one that fits properly. Come in this month and we'll size them up correctly so they can focus on the fun part. 🥳

July is Independent Retailer Month and we are proud to be exactly that! 💛

Local, independent businesses are the heartbeat of every great community. We show up for you because you show up for us and that relationship means everything.

Thank you for choosing local. 🙏

No agenda, no pace requirements, just a summer trail and good company. ☀️

Some of the best July rides are the unplanned ones where you just pick a path and see where it goes. If you've been thinking about getting a friend into cycling this summer, a casual trail ride is the perfect place to start. 🙌

https://www.instagram.com/p/Da3E1W_H56U/?img_index=6&igsh=MTI1b2RiOGZhYXRtcg==

Wander on the wild side with the all-new Borrego+ 🏔️ -4"-wide tires for confident riding on and off the pavement -80mm of front suspension to smooth out rough terrain -Integrated lights with turn signals help keep you visible -Get up to 70 miles of range with the removable high-capacity battery -750W rear-hub motor with throttle assist for easier climbing and cruising -Equipped with a MIK HD rear rack to carry more gear Click the 🔗 trek.bike/borregoplus_fdp shop the bike online and in-store 🛒

Some paths just make you want to keep going and going and going. 🌲☀️🚴‍♀️

July gravel riding through the trees is its own kind of magic, especially when the trail ahead disappears around a bend and you have no idea what's coming next.

That sense of exploration is why so many road riders are making the switch to gravel this summer.

Curious if a gravel bike is right for you? Come talk to us and we'll help you figure it out. 😎

Mud on the kit, fire in the eyes. 🔥

Gravel racing season is in full swing and there is nothing quite like the feeling of pushing through a long effort when everything gets hard.

Whether you're racing this summer or just training like you are, that mindset is everything. 🫡

A banana at the top of a climb is basically a five-star meal. 🍌😂

But in all seriousness, on-bike nutrition is something a lot of cyclists overlook until they bonk hard on a July ride in the heat.

A good rule of thumb: eat before you feel hungry and drink before you feel thirsty. Simple carbs every 45 minutes on longer rides make a huge difference. 🫡

The cyclists and runners of every household, summed up in one photo. 😂🚴‍♂️🏃‍♀️

We love that cycling brings people together, even when one person is pedaling and the other is sprinting just to keep up.

However your crew moves this July, the important thing is that you're out there doing it. 🫡