Pro Image Sports Canada

🏈 BEHIND THE LOGO: WHAT DOES IT SAY?

Those four embroidered characters spell **SKOL**.

The word comes from the Scandinavian *skål*, a traditional toast meaning “cheers” or “good health.” For Vikings fans, it has become a rallying cry—a way of celebrating the team and the community surrounding it.

Although SKOL has long been connected to Minnesota Vikings football, the synchronized SKOL Chant is relatively new. It was adapted from the Viking War Chant made famous by Iceland’s national soccer team during Euro 2016.

The Vikings introduced their version at the September 18, 2016 home opener at U.S. Bank Stadium. Hall of Fame quarterback Fran Tarkenton led the crowd in the historic first chant before Minnesota faced the Green Bay Packers.

This Vikings 9SEVENTY brings that unmistakable battle cry to the front of a modern purple-and-gold cap.

Available in-store and online at ProImageSportsCanada.ca

🦁 Fresh Cap Friday has extra meaning this week.

The Detroit Lions Crucial Catch 9SEVENTY is part of the NFL’s league-wide mission to promote cancer prevention, early detection and risk reduction.

Each club supports one or more types of cancer. Throughout October, players, coaches and referees wear multicoloured Crucial Catch apparel to help raise awareness and show support for everyone affected by cancer, along with their families and caregivers.

Rep the Lions with the same field-tested design seen on the sidelines while helping share a message that matters.

Shop in-store or online at ProImageSportsCanada.ca

Welcome to the Black and Blue Division. 🏈

The NFC North has always been built on tough football, bitter rivalries and games that leave a mark.

The 2026 New Era NFL Rivalries Collection is here with new looks for the Lions, Bears, Packers and Vikings.

Four teams. One division. No easy games.

Which one are you taking?

Shop in store or online at ProImageSportsCanada.ca

🧢 Fresh Cap Friday!

Bring some turn-of-the-millennium Tigers style to your collection with the Detroit Tigers Cooperstown Grey/Black 9FIFTY A-Frame Snapback by New Era.

The clean grey crown and black visor are finished with a throwback Tigers front logo and a detailed 2000 side patch for a collectible look.

Shop in store or online at ProImageSportsCanada.ca

🧢 Fresh Cap Friday!

The Blue Jays are making their playoff push—make sure you’re ready to cheer them on!

The Toronto Blue Jays Light Blue and Brown Colour Pack 9FIFTY features a light-blue crown, brown embroidered logo and visor, and a grey undervisor.

Shop in store or online at ProImageSportsCanada.ca

🧢 Fresh Cap Friday!

Vintage Blue Jays style meets an everyday favourite with the Toronto Blue Jays Golden Age Replica ’47 Hitch.

Featuring a black crown, dune visor, contrasting green undervisor and garment-washed cotton twill, this adjustable snapback delivers a comfortable fit with a classic look.

Available in-store and online at ProImageSportsCanada.ca.

🧢 FRESH CAP FRIDAY 🦁

Bring a game-day look to your hat rotation with the Detroit Lions 2026 Sideline 9FIFTY Snapback. Featuring a sleek black design, bold Lions detailing and an adjustable snapback closure.

Available now—shop in-store or online at ProImageSportsCanada.ca 🇨🇦

🏈 NEW NFL SIDELINE HATS ARE HERE!

The new 2026 NFL Sideline 9SEVENTY Adjustable Hats have arrived! Featuring a fresh performance-inspired design, bold team colours and a comfortable adjustable fit.

Shown: Detroit Lions, Seattle Seahawks and Buffalo Bills—with more teams available in-store and online!

Shop now at ProImageSportsCanada.ca

🧢 FRESH CAP FRIDAY ⚾

Three Toronto fitteds. Three standout looks. Which one are you adding to your collection?

Available now in-store and online at ProImageSportsCanada.ca 🇨🇦

🕒 It’s always game time!

Show your team pride in any room with an officially licensed wall clock. With many teams available, they’re perfect for bedrooms, living rooms, offices and fan caves.

Each clock measures 12.75" across and features high-quality quartz movement with a smooth sweep second hand.

🇨🇦 Ships from within Canada—no duties or border fees.

🛍️ Shop in-store or online at ProImageSportsCanada.ca

Selection varies by team.