Alter Ego Sports

SINGLES SALE. Score amazing deals on our last-in-stock bikes. With limited sizes and colours left, these bikes come with huge discounts - and since we can't reorder, you can snag a great deal right at the start of the season!

NEW PRODUCT ALERT 🚨Kryptonite Locks - serious for your bike.

What's in the box!?

Maybe it's your next upgrade! Wireless Di2 kits from Shimano will take your shifting to another level without needing to replace anything but the shifter and derailleur.

Electronic shifting is unmatched in performance and precision, and the lack of cables means there is nothing to stretch or wear out. Your shifting will be as crisp at the end of the season as it was when when you had it tuned.

Come by the shop and check it out for yourself!

Another race report from the service department! was lucky enough to escape the winter weather and help support Canadian athletes at the Pan American Track Championships in Santiago, Chile. Our friends at support our Canadian track athletes, and the fleet of Electron Pro track bikes were a joy to work on.

We won some medals, we saw some sights. Now it's back to the grind before the spring rush!

Now is the perfect time to get your gear tuned up for spring break. Call or go online to book now!

Has your suspension ever been serviced?
If the answer is no, give us a call!

Whether you’re looking for a basic service or a full rebuild, our techs are happy to help.
Beat the spring rush with quicker turnaround times!

All remaining Pret helmets on sale! ❄️
Fury X - 149.99
Kids Moxie X - 99.99

Cyclocross is kind of a big deal in Belgium. The "Kersteperiode" or "Christmas Block" consists of some of the most prestigious races in CX, all jammed into 3 weeks over the holidays.

For the fourth year in a row, our mechanics have had the privilege of supporting young Canadian athletes with through this historic block of racing. Stay tuned for more adventures throughout the year!

FRESH STOCK ALERT 🚨 Air Rush Mini Electric Pump restocked this morning. Inflate up to 4 tires in one charge or top up in seconds. Game changer.

BURTON LIVES HERE. We’re proud to be Winnipeg’s only independent Burton dealer - locally-owned, staffed by experts, and ready to get you set up right. Stop by!