Sandi Amorim, Master Coach

Sandi Amorim, Master Coach Your values + your desires = Living a created life!

You're tired of saying yes to others more than you say yes to yourself and know there's more to life than obligation. I show you how to flip that pattern, take back your energy and reclaim your dreams - day by day moving towards your desired future.

This week has had me reviewing my dreams — what I actually want to focus on in this next stretch of my work.What kept su...
09/19/2026

This week has had me reviewing my dreams — what I actually want to focus on in this next stretch of my work.

What kept surfacing was letting go:

Roles that no longer fit.
Stories that were never really mine.
Things (and people) that drain my energy.

And I’ve been asking more questions:

• What does freedom look like now?
• What have I forgotten about myself?
• What isn’t true anymore?

I don’t have answers yet.
I’m just staying open to what’s next.



Sunrise beautyAutumn lightFriday exhale What are you grateful for as this week comes to an end?
09/18/2026

Sunrise beauty
Autumn light
Friday exhale

What are you grateful for as this week comes to an end?



You may not realize it until challenges arise but there comes a time when saying no and prioritizing your well-being bec...
09/14/2026

You may not realize it until challenges arise but there comes a time when saying no and prioritizing your well-being becomes non-negotiable.

Today is a good day to start.

Today is a good day to remember.I remember how 9/11 changed my life in the most unexpected way. On that day, I found out...
09/11/2026

Today is a good day to remember.

I remember how 9/11 changed my life in the most unexpected way.

On that day, I found out my ex (and first love) worked in one of the towers.

I had no idea as our relationship had ended abruptly, triggering a period of depression for me; something I’d never felt before.

I had refused to keep in touch, and I had refused to forgive him.

I thought I was fine.
I wasn’t.

I had closed myself off from love, vowing never to be hurt like that again.

That day, hearing the news, I found myself wishing with all my heart for him to be safe.

Through a mutual friend, I found out he hadn’t gone to work, and to me that was a miracle as I’d known him as a workaholic who wouldn’t miss a day’s work.

What was left in my heart was gratitude for the time we had together and the impact he had on my life.

And memories.

So many memories of what I loved about him and our life together.

It all came flooding back, a feeling I will never forget.

***

9/11 was the day I got my heart back.

I’m grateful for the reminder because it’s easy to forget and get caught up in life circumstances, petty disagreements and old patterns that keep me from loving.

Today, I remember the feeling of love crowding out every other emotion.

I remember and choose love, again.


“I have a good life — so why do I feel like something is missing?”I remember thinking that on the night of my 49th birth...
09/07/2026

“I have a good life — so why do I feel like something is missing?”

I remember thinking that on the night of my 49th birthday.

The thought kept spinning and morphed into: “You should feel grateful, not restless.”

It made me realise something.

You can have a good life and still feel this. That’s not ingratitude. That’s a sign.

The gap between “this is fine” and “this feels like mine” is usually an old story running in the background.

And the stories don’t stop just because you’re in midlife. Ask me how I know! 🤷🏻‍♀️

Catch the story, and you get to ask a different question: not “what’s wrong with me,” but “what do I actually want now?”

And my favourite part of the process is that once you catch it, you can’t ignore it — and that is freeing.

That’s what we’re doing on Thursday, Sept. 17, MIND the Story.

$25, 90 minutes, replay included.

And a sense of relief followed by freedom.

Comment “MIND” and I’ll send you the link.



When I see writing about midlife that references self-abandonment, I simultaneously cringe and get angry because it make...
08/28/2026

When I see writing about midlife that references self-abandonment, I simultaneously cringe and get angry because it makes it sound like a choice.

Having spent the past ten years navigating numerous midlife challenges personally, and working with women going through them, I can say emphatically — it’s not a conscious choice.

It’s a knee-jerk reaction that usually comes from childhood conditioning: don’t rock the boat, be a good girl, the strong, reliable, eldest daughter, etc.

Not once during any of the challenges I’ve experienced did I ever “choose” to abandon myself. It was unconscious and broke my heart every time I realized it.

FFS. The s**t we hear about women in midlife is ridiculous.





“the magic is inside you. there ain’t no crystal ball.” - Dolly Parton“Do what you need to do to release your magic.” - ...
08/26/2026

“the magic is inside you. there ain’t no crystal ball.” - Dolly Parton

“Do what you need to do to release your magic.” - Me

But first, do you even know what your magic is?

That’s the key that unlocks everything else.



Today in the 100 Day Promise…Where are you overextending yourself? What is it actually costing you? Today, right now, sa...
08/25/2026

Today in the 100 Day Promise…

Where are you overextending yourself?

What is it actually costing you?

Today, right now, say “no” to one thing. Even something small.

Notice what it feels like to protect your energy.



“Life keeps bringing us back to the same crossroads until we finally choose ourselves.” - Brooke Hofsessyes. Yes. YES!!P...
08/17/2026

“Life keeps bringing us back to the same crossroads until we finally choose ourselves.” - Brooke Hofsess

yes. Yes. YES!!

Picture this…

It was 2012, the night of 49th birthday. I lay awake wondering how the hell a coach with my training could feel so trapped in the life I’d created.

Around 2am, I made myself a promise that started a lifechanging decade.

Since then I’ve learned this the hard way:

Every time I put others first to keep the peace, my life blew up.

Every time I chose myself, there were repercussions.

It felt like a no-win. And I think that’s exactly why I kept repeating the pattern of choosing belonging over choosing myself — it seemed like the only way out of a choice where I lost either way.

I’ll admit, I wanted to choose myself without repercussions. Now I get how unrealistic that was.

“True belonging doesn’t require you to change who you are; it requires you to be who you are.” ― Brené Brown

Nothing works when we don’t choose ourselves.

Does this resonate? I’m curious because for me, it was a long hard-won lesson that’s still uncomfortable.



Address

Winnipeg, MB

Alerts

Be the first to know and let us send you an email when Sandi Amorim, Master Coach posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sandi Amorim, Master Coach:

Shortcuts

Share