08/07/2026
Faster, Higher, Stronger, Safer, Together.
Freeride becoming an Olympic sport is so much more than a big announcement, it’s a historic shift for our entire community.✨
A discipline born from freedom, creativity and committed risk-taking is now stepping proudly through the front door of the Games.
Huge congratulations to all the athletes, organizers and partners who carried this dream over so many years and massive respect to the Freeride World Tour leadership and teams.🙌
Your vision, perseverance and courage to believe in what seemed impossible have changed the history of our sport.
With this recognition, a new chapter begins: one where education and prevention are no longer a “nice to have”, but a core pillar of freeride.
This is about protecting athletes, reducing accidents, respecting our environment, and above all preserving that unique space of wild freedom and play that we all cherish.🏔️
Risk will always be part of freeride and part of any true achievement but through education, proper training and a genuine “safer together” mindset, we can dramatically reduce that risk while keeping the essence of the sport alive.
That’s the major challenge for WEMountain, as official training partner of the Freeride World Tour, and we’re incredibly proud to help carry that responsibility with the whole freeride community.
A fantastic journey lies ahead to keep this sport shining, inspiring, and bringing more and more skiers into this extraordinary adventure.
Bravo to everyone and now it’s our turn to play: Faster, Higher, Stronger, Safer, Together.
