Arts and Communication Department, Frederick University

and Design process is primarily concerned with the power and value of concepts and ideas in the dissemination of knowledge and messages, both persuasive and informative, to defined audiences. Art and Designers are involved in the process of identifying visual issues and analyzing methods of resolution and transmission. Visual intelligence, which is not easily assimilated as oral and written intelligence, is viewed as the acquisition of critical and intuitive visual discrimination in the process of mark making and the construction of imagery, the delivery of words and the underlying understanding of icons, symbols and visual triggers. Visual lateral thinking and appreciation of subliminal elements in Art and Design interpretation is seen in relation to how all forms of imagery are delivered, received, deciphered and understood by appropriate audiences and viewers.