BUFF

Hot take: the best cap is the one you forget you're wearing 🧢💧

With summers getting hotter and longer, we wanted to create something that helps you stay cool when it matters most. That’s why we created our first-ever Cooling Cap.

Meet the new BUFF® Coolnet UV® Pack Speed Cap, designed with innovative Coolnet fabric technology to deliver a natural cooling effect when temperatures rise, so you can keep moving, whatever the day throws at you.

Check the new cap here 👇
https://ow.ly/OSaO50Z6yG4

🌊 This World Ocean Day, we celebrate and protect what inspires us most: the ocean.

For the third year in a row, we’ve teamed up with Surfrider Foundation an organization dedicated to protecting oceans and coastlines through environmental action, education and community engagement.

This year’s collection features artwork by French artist Louise Lecoeur, inspired by the movement, energy and ever-changing rhythm of the Basque coast. Through bold colors and fluid forms, her designs celebrate the deep connection between people, nature and the sea 🎨🌊

We’re proud to allocate a portion of every sale to support Surfrider’s mission to fight plastic pollution and help preserve our oceans for future generations. ♻️

Happy World Ocean Day! 💙

We just want what we deserve 😭

A real neckwear emoji please 🙏🏻

From caps to neckwear, gloves and socks, we've got you covered from head to toe.

Discover the Spring/Summer Collection 👇
https://ow.ly/b5kc50Z7vFg

Why we run? 🏃🏼‍♀️

Every runner has a reason to run. Every answer is different.
Whether it’s for freedom, connection, adventure, mental health, community, challenge, or a new PB, today we celebrate what moves us.

Today is Global Running Day, and we want to celebrate the one thing that unites us all: running. Join us today for our virtual Strava event: run whenever you want, wherever you want, on trail or on road, for any distance. All the details are on our BUFF® Strava Club

Join our Strava community here👇🏼
https://ow.ly/m78R50Z6Lfa

Some things are made to last.

In 2023, we joined the movement, a global community of companies that meet high standards of social and environmental performance, accountability, and transparency.

Today, we’re proud to have renewed our B Corp certification.For us, this is more than a badge. It reflects an ongoing commitment to do business in a way that considers people, communities, and the planet.

Learn more here 👇🏼
https://ow.ly/XeZg50Z65RI

Your May favorites are in 👀

From lightweight summer essentials to breathable running staples, these were your top 3 BUFF® products picks this month:

☀️ CoolNet® UV National Parks Banff
🌸 Merino Lightweight Prints – Orisa Pink Azalea
🏃‍♂️ Speed Cap – Solid Black

Which one is your favorite?
Check the collection here 👇
https://ow.ly/XsQe50Z47Rc

4 letters: U T M B.
What started around Mont Blanc became the ultimate reference in trail running.
But ultra-distance is about more than distance. Sooner or later, the light fades. The temperature shifts. The race changes.

Those are the hours that inspired the BUFF® x UTMB World Series 2026 Collection: the unseen ones, where the body is pushed further, the mountain feels quieter, and every choice matters more.

Fluorescent tones cut through the darkness not to stand out, but to guide you forward.

Check the new collection here 👇
https://ow.ly/2eeI50Z32QN