BUFF

28/09/2026

6:AM ⏰ Inspired by the old-school retro alarm clock (for those old enough to remember!).
👀 Swipe to see the Le 6AM Club custom cap.

This season, we’re taking our partnership one step further with something made for the community: A 6: AM custom cap, created together 🤝 with Le 6AM Club and now available on our website.

The special edition 6AM Club 5-Panel Go Cap draws inspiration from one of Canada’s largest running clubs, where dawn runs meet the early morning light. And because 6AM Club started right here in Québec, we had to shoot it the Quebec way, at one of Quebec City’s most iconic spots, with a poutine truck, of course. 🍟

Discover the 6 AM Club Cap 👇
https://ow.ly/Op2V50ZQUhH

25/09/2026

Meet Jesse Males Backwater Fly Fishing our new BUFF® Ambassador.
An award-winning independent filmmaker and international fly fisherman, Jesse has built a life around traveling the world, telling stories and chasing fish along the way.

Born and raised in Florida, his connection to the water started early, and has since taken him everywhere from the rivers of the American West to the Amazon Rainforest.

His approach to life? Don’t wait for the right moment.

Discover our fishing collection 👇
https://ow.ly/Huzq50ZP26k

23/09/2026

Happy first day of fall! 🍂🥾

The trails just changed colors, and we’re here for it. Cooler days, changing landscapes and a whole new season of adventures ahead.
Fall is officially here, and we’re ready to spend it outside.

Discover the new Fall-Winter Collection and get ready for the season ahead. 👇
https://ow.ly/9R3e50ZQ135

21/09/2026

There’s so much freedom in flying. 🪂✨
Kristie Ryan joined BUFF® Paraglider Pilot Beau Dangles and Jackson Hole Paragliding for a breathtaking ride above Jackson Hole—talk about the ultimate view!

BUFF® CoolNet UV Neckwear is a must-have for summer adventures: lightweight, moisture-wicking, and UV-protective, so you can embrace every moment while staying shielded from wind and sun. Pair with BUFF® CoolNet socks to stay cool, dry, and fresh all day long!

18/09/2026

Inside Sami’s camera roll during the Alps Divide. Raw, unfiltered, brutal.

1,035 km. 30,092 m of elevation gain. 5 days, 16 hours and 8 minutes.

Starting in Nice, where the Tour de France Femmes had just delivered one of its most impressive finishes, Sami headed into the Southern Alps, through landscapes that felt wilder than anything she could have imagined. Stunning mountains, hike-a-bikes to reach the best places, fast and curvy descents, and a well-earned coffee stop in Chamonix, her hometown.
And then, finally, finishing at Lake Léman to call it mission accomplished ✅.

1st woman. 👸 11th overall.
What a ride. Congrats, Sami Sauri!

16/09/2026

90 miles in Yosemite. 60 miles through Germany’s Black Forest. One pair of socks put to the test. 🧦⛰️

We love seeing our products out in the wild, but there’s something special about a review that really puts them through their paces.

GearJunkie tested our CoolNet™ Socks across long days, high mileage and 90°F+ temperatures, highlighting their breathability, comfort, durability and versatility.

Real miles. Real conditions. Real feedback. And we couldn’t be happier with the result. 💛

👇 Read the full GearJunkie review: https://ow.ly/cA1u50ZBOez
👇 Discover the CoolNet™ Socks: https://ow.ly/Yoz750ZBOeA

BUFF got into the socks game, and we put them through rigorous testing.

14/09/2026

Every National Park brings a different adventure.

Designed in collaboration with Gretchen Leggitt Art creator of Hydrascape Stickers our National Parks Collection celebrates some of North America's most iconic landscapes.

This year, the collection grows with two new additions: Banff and Grand Teton. 🏔️👀

Which one are you taking on your next adventure?

Discover the collection on our website 👇
https://ow.ly/rxcq50ZwZQJ

09/09/2026

Choosing the perfect Merino starts with knowing what you need. 🐑🍂

Cool mornings or freezing adventures? Lightweight or maximum warmth? Our Merino range offers different weights and levels of protection, so you can find the right one for the conditions ahead.

As temperatures start to drop, now is the perfect time to find your match.

👇 Discover our Merino guide and find the right one for you: https://ow.ly/m24r50ZAqCE

07/09/2026

Hiking season is calling. 🥾🍂

As the temperatures start to drop, it’s time to gear up for more days on the trail.

Made with Merino wool, our Merino Socks naturally help regulate temperature and manage moisture and odor, with light cushioning for comfort mile after mile.

Ready for your next hike?

👇 Discover BUFF® Merino Socks: https://ow.ly/o30p50ZArGe