Projective Technology

𝗖𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗻𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗶𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗶𝘁. ☁️

Remote access is useful. Immediate file access is better.

But for post-production teams, access alone is not the full workflow.

Projective's integration with LucidLink is designed around a practical need: giving distributed teams fast access to media while keeping projects structured, controlled, and workable.

In real terms, that means:

⚡️ Editors can access files without waiting for full downloads
🤝 Teams can work from shared project structures, not scattered folders
💻 IT can support distributed workflows with fewer manual workarounds
📈 Projects can stay organized as teams scale across locations
☁️ Cloud storage becomes part of the workflow, not a separate handoff point

The key detail is 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦. Without it, cloud workflows can recreate the same on-prem chaos in a different place.

With LucidLink providing immediate file accessibility and Projective’s Strawberry framework managing active post-production projects, 𝘁𝗲𝗮𝗺𝘀 𝗴𝗲𝘁 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘄𝗮𝘆 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲.

Less guesswork. Fewer bottlenecks. More predictable collaboration.

Read the case study to see how the integration works in practice: https://www.lucidlink.com/customers/projective-io

Secure creative workflows with LucidLink and Projective.io Discover how Projective.io delivers secure creative workflows with LucidLink, giving IT full governance while creative teams collaborate instantly.

"𝗧𝗵𝗿𝗲𝗲 𝗱𝗮𝘆𝘀 𝘃𝘀. 𝘁𝗵𝗿𝗲𝗲 𝗰𝗹𝗶𝗰𝗸𝘀."

That is the difference between waiting on internal IT helpdesks and managing creative infrastructure with Strawberry Skies.

We often hear from producers asking the same question: "How do I onboard a freelancer and give them access to the right data without the headache?"

The answer is simple when you have the right foundation. By combining Strawberry Skies' creative project framework with the performance of LucidLink, we’ve made "storage questions" disappear.

We’ve published a new deep dive into why this combination is the gold standard for enterprise creative teams, providing the structure and governance IT demands, with the lightning-fast, local-drive performance that creatives need.

Read the full breakdown on our blog: https://projective.io/lucidlink-vs-strawberry-skies/

Want to know more? Book your online demo today or meet us at IBC2026, stand 7.D12

Let's discuss how we can save your video editors hours of boring work!

LucidLink vs. Strawberry Skies: Better Together Cloud storage alone doesn't scale. Combine LucidLink's high-speed storage with Strawberry Skies' project management for secure, organized, and efficient post-production.

𝗔 𝗠𝗔𝗠 𝘄𝗼𝗻’𝘁 𝗳𝗶𝘅 𝗲𝘃𝗲𝗿𝘆 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 🛠️

That’s the practical point Projective CEO Derek Barrilleaux makes in FEED Magazine’s article by Neal Romanek.

Many media asset management projects miss the mark because the system is being asked to solve the wrong problem.

A MAM is useful for finished content, including archive, rights management, distribution-ready assets, and long-term asset discovery.

𝗕𝘂𝘁 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

Editors, assistants, engineers, and IT teams are dealing with live projects, changing bins, shared storage, access control, workspace setup, and constant handoffs.

That’s where Production Asset Management comes in.

A PAM is built around the project rather than just the asset, which is why it is the better fit for active post-production work while content is still moving through the pipeline.

In practice, PAM helps teams stay organized and keep work moving through:

🔹 project-based organization
🔹 workspace setup and access control
🔹 shared project coordination
🔹 support for live collaboration as content is being created

The key takeaway: 𝘴𝘮𝘢𝘳𝘵 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘣𝘦𝘢𝘵 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘣𝘢𝘯𝘥-𝘢𝘪𝘥𝘴.

Adding another tool rarely fixes the root issue if the process underneath is still messy.

Worth a read if you’re evaluating MAM, PAM, or trying to bring more order to post-production operations.

Read the full FEED Magazine article here: https://online.bright-publishing.com/view/952166129/31/

FEED NAB ISSUE 2026 Newsletter The NAB 2026 issue of FEED is here, and this edition features your ultimate guide to this year's event, packed with must-see booths, key talks and industry voices shaping media tech. Our core theme for the issue explores how media asset management (MAM) has evolved into a strategic powerhouse, drivi...

𝗠𝗼𝗿𝗲 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗺𝗲𝗮𝗻 𝗺𝗼𝗿𝗲 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀. 🛠️

For solis film + content productions, the issue wasn’t talent. It was overhead.

Manual setup, repeatable admin tasks, and rigid infrastructure can quietly eat into an engineering team’s time.

Our Production Asset Management, Strawberry, helped Solis shift that workload into a more scalable workflow.

The practical gains came from:
🤖 Automating repeatable project processes
👇 Reducing manual engineering touchpoints
🤸 Keeping workflows flexible without building heavy infrastructure
🖼️ Giving teams a clearer framework for active post-production work

That’s the real point: 𝘣𝘦𝘵𝘵𝘦𝘳 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸 𝘥𝘦𝘴𝘪𝘨𝘯 𝘤𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘤𝘢𝘱𝘢𝘤𝘪𝘵𝘺 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘢𝘥𝘥𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺.

If your engineering team spends too much time on setup, access, storage coordination, or project housekeeping, this case study is worth a look.

Read the Solis case study, featuring their Head of post-production, Christoph Eggener, here: https://projective.io/solis-scalable-post-production/

Free your Minds: How Solis Tripled Their Engineering Capacity with Strawberry PAM Discover how solis film + content productions scaled post-production using Strawberry Production Asset Management (PAM). Achieve full Avid collaboration on flexible IT storage. Read the full case study.

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗧𝗿𝗮𝗶𝗹𝘀 𝘂𝗽𝗱𝗮𝘁𝗲: our blue strawberry socks have officially landed in 𝗔𝗹𝗮𝗻𝘆𝗮, 𝗧𝘂𝗿𝗸𝗲𝘆. 🍓☀️

Beachside views, blue skies, holiday energy… and somehow, they even managed to twist their way into some very famous dance-floor action. Iconic? We think so. 🕺

Where have your strawberry socks been spotted lately?

Share your pics with us and keep the trail going. 🌍📸

⚽ 𝗔 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗺𝗮𝘁𝗰𝗵 𝗹𝗮𝘀𝘁𝘀 𝟵𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 𝗬𝗼𝘂𝗿 𝗳𝗮𝗻𝘀 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝗯𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝟵,𝟵𝟵𝟬.

That gap is where modern revenue lives. And right now, most clubs are leaving it empty.

Here's the good news: you don't need a Champions League budget to win the content game. You need the right operating model.

Our new white paper, 𝙁𝙧𝙤𝙢 𝙈𝙖𝙩𝙘𝙝𝙙𝙖𝙮 𝙩𝙤 𝙈𝙚𝙙𝙞𝙖 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨, shows you how. Inside, you'll discover:

📊 Why commercial and content revenue now rivals matchday income at elite clubs, and how smaller organizations can claim their share

🏆 The Arsenal FC playbook: how a billion+ video views per season is built on smart media operations, not just big spending

🎯 The Hero-Highlights-Hygiene content pyramid used by top clubs to stay relevant 7 days a week

🗺️ A practical four-phase roadmap to turn dormant archives into recurring revenue, from audit to monetization

The clubs winning online aren't always the biggest. They're the ones with the smartest content engine.

👉 Read the full breakdown and download the paper: https://projective.io/from-matchday-to-media-business/

How Sports Clubs Are Building 24/7 Content Revenue Streams And Why Most Leave Money on the Table The numbers tell a compelling story: commercial revenue now accounts for nearly half of all income at elite football clubs, while streaming platforms invested $12.5 billion in sports rights in 2025 alone. Yet these successes illuminate a harsh reality: most smaller sports clubs remain sidelined duri...

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗹𝗼𝘂𝗱 𝘄𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗱𝗼. 🙌

No shipping servers. No commissioning kit on location. Just editors, anywhere in the world, doing their best work.

𝗔 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝗽𝗼𝗿𝘁𝘀 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗲𝗿 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗿𝗲𝗮𝗹 𝗮𝘁 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻. 🏸

They're implementing a technical solution that combines our 𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗣𝗔𝗠, AWS, and LucidLink for editorial and production workflows, pulling live highlights straight from EVS directly into the Strawberry project.

Producers can build pre-show content in the cloud, and scale up seamlessly during the tournament.

When things are quiet, the system scales back down, but archive content remains online, ready, and searchable at all times, with Strawberry as the glue that holds it all together. 🍓

And yes, Wimbledon is the perfect time for strawberries.

Game, set, match. 🎾

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝘂𝘁𝗴𝗿𝗼𝘄𝘀 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘀𝗲𝘁𝘂𝗽 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁? 🛠️🎬

That was the challenge ZDF Digital faced: manual archive work, limited flexibility, growing demands for remote collaboration, and too much avoidable strain on IT.

After selecting Qumulo as their new storage solution, the ZDF Digital team chose Strawberry as the Production Asset Management layer on top, bringing more structure, reliability, and control to daily operations.

As Christian Koch, former Head of IT at ZDF Digital, put it: 🎤 "𝘞𝘩𝘦𝘯 𝘸𝘦 𝘧𝘪𝘳𝘴𝘵 𝘴𝘢𝘸 𝘢 𝘥𝘦𝘮𝘰 𝘰𝘧 𝘚𝘵𝘳𝘢𝘸𝘣𝘦𝘳𝘳𝘺, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘢𝘮𝘢𝘻𝘦𝘥. 𝘐𝘵 𝘴𝘰𝘭𝘷𝘦𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘥𝘪𝘥𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘦 𝘩𝘢𝘥!"

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆'𝘀 𝘄𝗲𝗯 𝗰𝗹𝗶𝗲𝗻𝘁 𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗿, making remote reviews faster and helping teams move production forward with greater speed and efficiency. 🚀

For ZDF Digital, "𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘗𝘳𝘰𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘪𝘴 𝘭𝘪𝘬𝘦 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘱𝘦𝘦𝘳 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘵𝘳𝘶𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘳 𝘢𝘤𝘵𝘶𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴."

Read the full story here: projective.io/zdf-digital-strawberry-workflows

How ZDF Digital Mastered Remote Workflows with Strawberry See how ZDF Digital used Strawberry to secure reliable storage, empower remote collaboration, and simplify media search. Read the full case study.

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗲𝘁𝘂𝗽 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗮 𝗯𝗶𝘁 𝗽𝗮𝘁𝗰𝗵𝗲𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿?

Check out the latest IAMT Journal for some real talk from Projective’s Product Owner and Co-founder, Marco Stahl about where AI fits into everyday post-production workflows.

He puts it plainly: 🎤 "𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘦𝘵 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴."

Here’s what stands out:
🔷 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗮 𝗺𝗮𝗴𝗶𝗰 𝗳𝗶𝘅. If your tools and folders are a mess, AI will just multiply the headaches.
🔷 𝗦𝗼𝗹𝗶𝗱 𝘀𝗲𝘁𝘂𝗽 𝗳𝗶𝗿𝘀𝘁. A clean, secure, centralized system is what actually lets AI do its job.
🔷 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹. Features like smarter search, clip pulls, and safe transcriptions save real time and hassle.

Fed up with duct-taping new apps onto old problems? 🛠️ Marco’s article in the Q1 2026 issue breaks down what works if you want AI that actually helps. 🤖📘

Read the full article on page 44 here: https://theiamt.org/wp-content/uploads/2026/04/Journal-136-DIGITAL.pdf?v=12470fe406d4

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗼𝗳𝘁𝗲𝗻 𝗴𝗲𝘁 𝘀𝘁𝘂𝗰𝗸 𝗼𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺—𝗮𝗻𝗱 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲𝗺? 🔄

At the NAB Show 2026, our CEO Derek Barrilleaux caught up with Stan Moote from the recently rebranded IAMT to talk about the rapid pace of the industry and the heavy burden of tech debt on editing teams.

Getting an entire team of editors to completely change how they work is incredibly difficult. But as Derek points out: "𝘊𝘩𝘢𝘯𝘨𝘦 𝘪𝘴 𝘩𝘢𝘳𝘥... 𝘞𝘦 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘣𝘺 𝘣𝘦𝘪𝘯𝘨 𝘴𝘰 𝘰𝘱𝘦𝘯 𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘢𝘨𝘦 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵."

It all comes down to automation, flexibility, and efficiency. 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲 𝗹𝗼𝗰𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗿𝗶𝗴𝗶𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗵𝗮𝘁 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗼𝗿 𝗺𝗮𝗸𝗲𝘀 𝗳𝘂𝘁𝘂𝗿𝗲 𝘂𝗽𝗴𝗿𝗮𝗱𝗲𝘀 𝗽𝗮𝗶𝗻𝗳𝘂𝗹.

By keeping your architecture open, you can easily adapt to whatever the future of post-production brings. 🔓

Watch the full interview here: https://youtu.be/qlZNFu83C5c

IAMT Interviews Projective at the NAB Show 2026 Our CEO, Derek Barrilleaux, talks to the IAMT about our approach to production asset management at a pivotal moment for the industry. Derek explains what set...