spoga horse

Great conversations should lead to concrete results 📈

At spoga horse, meetings often go beyond introductions. They become the foundation for new partnerships, product listings and long term cooperation.
When the right decision makers meet in a focused B2B environment, ideas can be discussed, evaluated and developed further in a short amount of time ⚡.

For exhibitors, this makes participation more than a visibility measure. It becomes a strategic investment in future business 🚀.

Have we convinced you? 😊 Learn more about your opportunities as an exhibitor:
https://bit.ly/4xllVWv

New markets start with the right visibility 🌍

spoga horse brings together trade visitors from around the world and creates opportunities that go far beyond your home market. For exhibitors, this means presenting products to an international audience, gaining valuable insights into regional differences and opening the door to new distribution channels 🚪.

Whether you are looking to expand across Europe or strengthen your global presence, the fair offers a focused environment to make the right connections 🤝.

Have we convinced you? 😊 Learn more about your opportunities as an exhibitor:
https://bit.ly/3PYsCNd

The right contacts can change your business 🤝

Exhibiting at spoga horse means meeting the people who matter most to your company. Buyers, retailers and industry professionals come to Cologne to discover new products and build long term partnerships.

Instead of reaching out to contacts one by one, you can have focused conversations with qualified decision makers in just a few days 📅. For many exhibitors, these meetings are the starting point for new collaborations, international distribution and sustainable growth 🌱.

Have we convinced you? 😊 Learn more about your opportunities as an exhibitor:
https://bit.ly/4edCf2P

One place to be for two closely connected worlds 🐎🐶

For the first time, spoga horse will take place alongside spoga dog powered by ZZF. Bringing together two industries with strong overlaps in retail, product worlds and target groups.

If you want to stay informed about spoga dog and all relevant updates around the new B2B format, the newsletter gives you direct access to key information from the start 📩

Get insights, updates and everything you need to know ahead of the launch. Sign up here: https://bit.ly/4tNT4ag

Why do so many brands choose to exhibit at spoga horse? 🐎

Because the right trade fair can do much more than provide exhibition space.

In our posting, we highlight three reasons why exhibiting at spoga horse makes strategic sense for companies across the equestrian industry.

Swipe through and discover why this is where business begins.

Have we convinced you? 😊 Learn more about your opportunities as an exhibitor and secure your place at spoga horse 2027:
https://bit.ly/4uCJQhQ

Not exhibiting is also a business decision.

Choosing not to exhibit is often about budget. But it also means stepping back from the moments where the industry meets, exchanges and makes decisions.
What you might miss:

📌 New partnerships
📌 Direct market feedback
📌 Visibility in your segment
📌 Insights into competitors and trends

Trade fairs like spoga horse are not only about showing products. They are about positioning and staying connected to what is happening in the industry.

If you want to stay part of the conversation, now is the time to consider your participation: https://bit.ly/3QDrwXb

Shaping what comes next for spoga horse 2027 🔍

With a strong level of early registrations, the next phase is already taking shape. Hall planning is starting while conversations with further companies continue and additional registrations are coming in. At the same time, participation formats are being reviewed and further developed ⚙️ This opens up new ways to present your brand, create visibility and connect with the right partners.

“We are entering the hall planning phase with a very solid registration level. In the coming weeks and months, we will further refine all participation formats and continue discussions with additional companies. In the World Championship year for equestrian sports, we see strong potential to bring new impulses to the event,” says our Director Bernd Voss.

For exhibitors, this means more flexibility and more opportunities to actively shape their presence from an early stage 📣
Take a closer look at your participation options and become part of the ongoing development: https://bit.ly/4tcauwR

Early bird momentum is building 📍🚀

The early registration phase is off to a strong start. Around 240 companies from 26 countries have already secured their participation, bringing hall occupancy to 80 percent 📊. With 85 percent of exhibitors coming from outside Germany, international demand remains high.

A wide range of brands has already confirmed their participation. Discover some of the brands who are already on board.

If you are planning to exhibit, now is the right moment to secure your space and position your brand early: https://bit.ly/4u9ffbA

Successful businesses run better with good rest 🏨

spoga horse 2027 takes place during a busy period in Cologne. Several major events will happen at the same time, which means hotel availability will be limited and prices may vary.

A few things to keep in mind:

📌 Book your hotel early
📌 Check well connected areas outside Cologne
📌 Plan your travel time in advance

A well planned stay helps you stay focused and get the most out of your time on site.

Find hotel options and book your stay here: https://bit.ly/4289iPY

Planning your presence for 2027 starts with one decision 📍

For many companies, exhibiting at spoga horse is part of long term business planning. The earlier you decide, the more options you have.
Early registration means:

📌 Better stand positioning
📌 More time for product and marketing planning
📌 Earlier contact with partners and clients

In an international B2B environment, this preparation makes a real difference.
Our sales team is ready to support you with your planning. Bernd Voss and the team look forward to your enquiries and to discussing your participation for 2027.

Become an exhibitor: https://bit.ly/41l1IRP