blowUP media Deutschland

The Square: New Digital Screen at Cologne’s Premium Location Neumarkt

blowUP media and Ströer SE & Co. KGaA are launching The Square, a high-frequency DOOH platform at one of Cologne’s most central spots. Located directly at Neumarkt – one of the city’s key mobility hubs – the 25m² screen will reach thousands of people daily.

With excellent visibility, long dwell times, and proximity to Schildergasse (21 million pedestrians annually), The Square is the perfect touchpoint for impactful campaigns.

Live from September 2026 – Let’s make your brand unmissable!

Interested? Read more: https://lnkd.in/ercfxutP

Ströer BrandCommunication Cologne

London has Piccadilly Lights. Hamburg is getting The Lighthouse.

Welcome to the next chapter of Germany’s most iconic media destination.

Following the success of The Whale at Hamburg Central Station, Ströer and are now setting the next milestone. Right at Hamburg’s legendary Spielbudenplatz - surrounded by clubs, culture, entertainment, and millions of visitors every year, The Lighthouse is emerging as the city’s new digital landmark: outdoor, bold, and immersive.

✨ 530m² Creative Canvas, including more than 300m² of digital ambient architecture for immersive brand experiences
✨ Spectacular 3D corner display for stunning anamorphic effects
✨ Three large-format, high-resolution screens delivering seamless visual quality
✨ Seamless content flows across multiple levels
✨ Full-motion outdoor DOOH for high-impact storytelling

Available to book from mid-September 2026.
To mark the launch, we’re offering an exclusive First Mover Package: one brand, one week, 100% Share of Voice.
Interested? Get in touch.

POV: your snack just became the main character. 🧀⚡

This campaign? Loud, bold, impossible to ignore.
During OMR, made sure all eyes were on Hamburg. The brand showed up BIG with a takeover across 6 locations in the city.

Warning: staring too long at these Giant Posters may cause serious snack cravings👁️🔥

“Our Power, Our Planet”: this year’s Earth Day theme highlights a simple idea: meaningful environmental progress is driven by collective action at local level.

Vertical Garden OOH sites like „The Green – A40“ in London are one example of how such action can shape urban environments.

A recent study measured how green façades can contribute to reducing air pollution along highly frequented arterial roads:

28% reduction in NOx (nitrogen oxides) on average
Up to 50% lower NOx levels during peak traffic hours
8.8g of NO₂ filtered per day

For Earth Day 2026, this is what “Our Power” can look like in practice: applying nature-based solutions at city scale, grounded in measurable data.