blowUP media Deutschland

Ever seen 3D kittens joining you on your stroll through the mall?

Mars took it up a notch and placed their new campaign on our Motion Cubes in Berlin and Munich. Brand Placement done right – hands up for an unmissable campaign.

Can’t all campaigns be that cute?

May’s standout (D)OOH campaigns 🚀

From Rotterdam to Utrecht, Brussels, Munich and London, brands used premium outdoor media to create visibility, spark attention and leave a lasting impression throughout May.

Bold creatives, iconic locations and large-format executions continue to demonstrate the power of Premium OOH and DOOH across Europe’s most influential cities.

Explore some of the campaigns that caught our attention this month and discover how brands are using outdoor media to connect with audiences at scale.

Ready to make your brand unmissable? Get in touch.

OOH
ADVERTISING
DOOH

POV: your snack just became the main character. 🧀⚡

This campaign? Loud, bold, impossible to ignore.
During OMR, made sure all eyes were on Hamburg. The brand showed up BIG with a takeover across 6 locations in the city.

Warning: staring too long at these Giant Posters may cause serious snack cravings👁️🔥

“Our Power, Our Planet”: this year’s Earth Day theme highlights a simple idea: meaningful environmental progress is driven by collective action at local level.

Vertical Garden OOH sites like „The Green – A40“ in London are one example of how such action can shape urban environments.

A recent study measured how green façades can contribute to reducing air pollution along highly frequented arterial roads:

28% reduction in NOx (nitrogen oxides) on average
Up to 50% lower NOx levels during peak traffic hours
8.8g of NO₂ filtered per day

For Earth Day 2026, this is what “Our Power” can look like in practice: applying nature-based solutions at city scale, grounded in measurable data.