08/09/2026
„Polyester“ is the worst insult Gen Z has right now. That’s good news!
The best the leather industry has had in a long time.
For those who haven’t caught up yet: young people use „polyester“ online to call something fake or unreal. Something that wants to look expensive but is made cheaply. A „polyester lifestyle“ means a life that only exists for the likes, all staged. Façade, nothing behind it.
That gives me hope right now. Real hope.
When it comes to leather too.
Because in the end, the young ones have the last word, literally.
They get what’s going on. They look closely.
We can talk, stall, dress things up and dodge responsibility all we want. But the ones coming after us are the ones who decide in the end. And they can tell very quickly what’s real and what’s fake, what has substance and what only looks good on the surface.
So we’re better off facing our responsibility now, not once it’s too late and we’re left picking up the pieces at great cost.
Next week I’ll be at Lineapelle.
And that’s where I meet the people who see it the same way I do.
Looking forward to seeing you there!