18/09/2026
๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฏ๐๐ง๐ข๐ง๐ ๐ฌ๐ง๐๐๐ค๐ข๐ง๐ ๐ก๐๐๐ข๐ญ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐๐๐๐ข๐๐๐ ๐๐ญ ๐๐ซ๐๐๐ค๐๐๐ฌ๐ญ?
I see this pattern time and time again with clients.
Someone tells me they struggle with evening cravings. Every night seems to become a battle against biscuits, chocolate, crisps, or whatever happens to be in the cupboard. If I am being honest, I've been there too - and still, if I am not conscious with my first meal of the day.
The first thing many people blame is their willpower. The last thing they look at is their breakfast.
What if the problem isn't that you lack discipline? What if you simply set yourself up for a much harder day before 9 a.m.?
Many nutrition discussions focus on whether porridge is better than toast, or whether we should eat carbs in the morning at all. While those questions have their place, I think a more important one often gets overlooked:
๐๐จ๐ฐ ๐ฆ๐ฎ๐๐ก ๐ฉ๐ซ๐จ๐ญ๐๐ข๐ง ๐ข๐ฌ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ฅ๐๐ญ๐?
Researchers have looked at how different breakfasts influence hunger, cravings, and even the brain's response to food later in the day.
In one study, participants either skipped breakfast, ate a typical lower-protein breakfast, or ate a breakfast containing around 35 grams of protein. Interestingly, the meals provided a similar amount of energy, so this wasn't simply a case of eating more calories.
By the evening, the differences were noticeable.
Those who started their day with the higher-protein breakfast reported greater fullness, fewer cravings for sweet and high-fat foods, and showed more favourable appetite regulation throughout the day. Their brains also appeared less responsive to food-related reward signals.
This is one reason why I often encourage clients, especially those over 40, to take breakfast seriously.
As we age, maintaining muscle becomes more important, and protein plays a crucial role not only in supporting muscle health but also in helping us feel satisfied between meals.
A breakfast built around 30-35 grams of quality protein is not a miracle solution, but it can make the rest of the day feel surprisingly different.
Instead of constantly thinking about food, searching for snacks, or negotiating with yourself in the evening, you may find that your appetite feels calmer and easier to manage.
This could be something as simple as:
- Eggs with smoked salmon
- Greek yoghurt or skyr with additional protein sources
- Leftover chicken from the previous night's dinner
- Cottage cheese with fruit
- A combination of foods that helps you reach a meaningful protein target
Of course, total daily protein intake still matters most. But if you're trying to improve satiety, support muscle mass, and reduce evening cravings, the amount of protein in each meal deserves attention too.
Sometimes the solution isn't hidden in a complicated diet.
Sometimes it's hidden in a breakfast that actually keeps you full.
What does your breakfast typically look like, and do you think it contains 30-35 grams of protein?
*๐ ๐๐ข๐๐๐: โ๐ก๐ก๐๐ ://๐๐ข๐๐๐๐.๐๐๐๐.๐๐๐.๐๐โ.๐๐๐ฃ/23446906/