01/10/2026
🇸🇪 This week the Worldloppet Executive Board, President and team gathered in Stockholm for our Executive Committee Meeting – hosted by our Presenting Partner, Haglöfs .
A special thank you to the entire Haglöfs team for welcoming us to their headquarters and giving us a closer look behind the scenes. We had the chance to meet the people behind the brand, gain insights into their work and production, and later visit the Haglöfs flagship store in Stockholm.
More than anything, the day confirmed something very important for us: **Haglöfs and Worldloppet share the same vibe.**
A passion for the outdoors. A strong c***ection to the Nordic spirit. And the ambition to inspire people to get outside, explore, and create lasting experiences.
We are proud of this partnership and excited to continue developing it together – with many ideas and shared projects ahead.
Thank you, Haglöfs, for your hospitality, your openness and your commitment to Worldloppet. We are looking forward to what comes next! 🙌🎿🏔️