Mireille Ishak Fitness

AS LONG AS YOU ARE BETTER THAN YESTERDAY.

They say: when you want something, the whole world conspires to give it to you

I say: you gotta want it bad enough and be ready to work hard every day to get it.

THINGS MONEY CAN’T BUY

The good news: it costs nothing to have discipline, persistence, consistency

The bad news is: it costs nothing to have discipline, persistence, and consistency. You can’t buy, cheat or spread up your way to it.

You just gotta want it bad enough + love and respect yourself to do it

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UNPOPULAR OPINION, BUT IT’S MINE

Marketing & me is story that started in 1997 when I watched closely as a Marcom manager created miracles. I realized then that this is what the born to do. Back then I was considered an EARLY ADOPTER as I decided to join the very 1st class that graduated with science of IMC. Work experience wasn’t enough so I kept perusing more science, so excuse me if I don’t accept how MARKETING IS BROKEN now. Unless you’re totally obsessed with branding, you were never a real marketer. You’re a successful business person that deserve all respect for what you do to keep the business running. Marketing goes way beyond the FEATURES, ADVANTAGES & BENEFITS. it’s about how a brand makes you feel. Think about your favorite brands and I dare you to list any practical or technical features.

It’s always about the BEAND VALUES and what it stands for. The difference between great brands, like Nike and good brands like adidas is a historic marketing STORY built around the AIR JORDAN Ferrari doesn’t sell the most cars. It sells what the brand stands for and that’s valuable VICTORY.

Have you ever wondered how COCA COLA remains one of the biggest brands the world has seen with the same exact recipe, logo and bottle shape while every other product seeks to be up to date, make a change 🤣

Practice and experience might give you the kind of a marketer who can create and promote great products, but it will never give you the heart and DNA of a marketer who serves and creates timeless brands.

Then you are FREE TO CHOOSE how you wanna grow. You can keep serving world-class brands, or build an empire of your own and use it to CREATE BRANDS or you can choose to grow passing the knowledge you accumulated over the tears, but never forget this too is a science all you can do is humble yourself to acquire the needed science to DELIVER the knowledge.

There are no shortcuts. No easy way. The more effort you ut towards reaching your goals, the better the results.

Champions aren’t made in the gym. They’re made of the quality of the choices they have to make every single day