18/04/2017
Are you thinking about opening your own business or project ?
Are you afraid from the risk ?
Are you a dreamer, passionate about success ?
----- WE CARE ABOUT YOUR DREAMS -----
We have designed a specific course specially for you, to give you the tools and the knowledge to manage and start your own business !!
-----Content-----
Start-Up: New Venture Creation
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• Characteristics of Entrepreneurs
• Idea Creation
• Evaluating the idea for potential business
• IDEA / Market Assessment
• Initial financial projections
• Organization Structures
• Human Resource Planning
• Writing a Business Pitch
• Funding your startup business
• Building a culture of creativity in their organization
Business Marketing
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• The marketing environment
• How to develop a marketing plan
• Market Segmentation and target market selection
• Consumer Buyer behavior and the purchase cycle
• Marketing mix and the 4Ps
• Product Decisions: Product mix, concepts, branding and packaging
• Distribution decisions
• Promotion Decisions: Advertising, Communications, public relations, personal selling and sales promotions
• Pricing concepts and price setting
• Branding Essentials
Business Finance
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• Talking the talk – financial and business language and what it means
• Understanding the key financial statements:
- Income statement
- Balance sheet
- Cash flow
- Cost Management
• Evaluating an organization’s financial statement
• Capital budgeting and the time value of money
Strategic Management
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• What is strategy?
• Elements and process of a corporate Strategic audit
• Baseline & SWOT analysis
• Generic, Corporate and business unit strategies
• Growth, stability, and retrenchment strategies
• Value chain analysis
• Alternative strategic options
• Screening and evaluating techniques
• From strategies to action: strategy implementation and control
Business Planning
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• The concept of your business
• What will your business look like
• Developing your Mission and Vision
• Market research- what is your market and who are your potential customers and competitors
• Marketing plan: what is your business selling, pricing and promotion
• Your marketing strategies: to meet set objectives and match business’s capabilities
• Financial Planning: Basic Financial aspects and budget forecasts
• Writing your Business Plan
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For More info & Registration:
- Call us: +201220427944
- MSG us on our Page
- Or submit and we'll call you :
https://goo.gl/RpWa6O
Who we are :
www.mngpedia.com
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