RUX

The orange 70L Gearbox, and our boards have spent most of summer being driven around Europe without much use at all, the Atlantic has a bit of a break this summer and when there has been swell we´ve been in the wrong place. So is the way with surfing sometimes. Finally though we were in the right place, Cantabria in northern Spain for a small but perfectly formed week of waves and light offshore breeze.
After a especially hot European summer I finally un-hooked the gearbox from the rails on the roof of the sprinter and dropped it to the ground. Wetsuits, leashes, fins and even a fin-key (rare find), all our i had packed them back in June. Even most of the wax was in-tact which was genuinely surprising.
Boards were prepped, and muscles stretched after the long summer of wine and croissants. The tide was coming of low and the waves looked small and fun, behind the beach the green hills and terracotta roofed houses glistened under the gaze of the 2500m peaks of the Picos de Europa.
We didn´t get out till dark, packed the gear, ready for tomorrow.

We’re hiring in Squamish.

RUX is looking for an Operations & Customer Experience Coordinator to join our team full-time at our Squamish studio.

You’ll be at the centre of the day-to-day at RUX, helping keep orders moving, customers happy, inventory organized, and the studio running smoothly. It’s a hands-on role with plenty of opportunity to learn how an independent outdoor brand operates behind the scenes.

Full-time, in-studio in Squamish, BC
$20–$26/hr + benefits and gear perks
Start as soon as we find the right person

Sound like you or someone you know? Check out the full job posting and apply through the link below!

https://rux.life/pages/work-with-us

Summer is starting to wind down, which feels like a pretty good reason to leave the phone at home this weekend.

Find some water, bring a few good friends, and make the most of these last long days while they’re still here. No notifications, no scrolling, just a few hours outside with nowhere else you need to be.

There’s still plenty of summer left to enjoy.

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As autumn approaches and bike season starts to look toward it´s end there´s a section of the population who see this shoulder season before the snow falls and the perfect time for a surf trip.
Whether that be Mexico, Indo or Europe with the hope of early season waves the way to score is to be organised. It´s not just the surf forecast but if your gear isn´t dialled you will be messing around looking for your fins while the waves are firing on that first evening of you trip.
Dial your in RUX system, be always ready.

“When is Someday?”

It was a question Josh von Holst wrote on his surfboard before he and Vanessa left their home in B.C., packed up their 1994 Land Cruiser and pointed it south.

What followed was a journey that would take them tens of thousands of miles through Latin America, all the way to the southern tip of South America.

There were breakdowns, border crossings, unfamiliar places and plenty of moments that didn’t go according to plan. But along the way, there were also unexpected friendships, shared meals, incredible acts of kindness and experiences that challenged many of the assumptions they had before leaving home.

The decision to go came from a simple realization: there may never be a perfect time to chase the things you’ve been dreaming about.

“Money can always be made later, but time can’t.”

As the miles added up, the trip became about much more than the destinations. Josh and Vanessa found themselves thinking differently about people, community and what it means to live a successful life. The scenery was unforgettable, but it was often the ordinary moments and the people they met along the way that stayed with them most.

“Our trip changed the way I see people. I genuinely think 99% of the world is kind. If you lead with kindness, you’ll get it back.”

Now back home in B.C., they’ve carried those lessons with them. Slow down. Spend time with the people who matter. Stay curious. Be open to different perspectives. And don’t assume that “someday” has to be somewhere far off in the future.

Meet Josh and Vanessa von Holst of in the latest edition of Well Lived, our series about cool people doing cool things and the different ways they choose to spend their time.

https://rux.life/blogs/banter/well-lived-when-is-someday-josh-vanessa-von-holst