06/08/2026
🌪️ A new chapter. A shared ambition. The Hurricane way.
For nearly 30 years, Hurricane Group has been pushing urban sports forward — creating iconic events, building world-class infrastructures, connecting communities and taking urban sports to new territories around the world.
Today, we are ready to take that ambition further with ABÉO.
Two groups, two complementary areas of expertise — and above all, a shared vision for what comes next.
As hashtag CEO Olivier Estèves puts it, this partnership is about “building the future of leisure sports together.”
For hashtag founder and President Hervé Andre-Benoit, it means giving the Group the resources to “accelerate our international expansion” while preserving “the DNA and agility that have driven Hurricane’s success for nearly 30 years.”
That’s exactly where our ambitions meet.
To keep shaping the future of urban sports.
To open new territories and create new opportunities.
To think bigger — without losing what makes us Hurricane.
Same vision. Same ambition. Same DNA. Bigger playground. And, as always, we’ll do it the Hurricane way. 🌪️
More about this new chapter and our ambitions ahead at our back-to-school press conference in September.
Welcome to the hashtag , ABEO 🦎
