12/06/2026
Most guys think building muscle means eating bland chicken, rice and broccoli everyday for months,
Then they wonder why they can’t stick to it.
Honestly this just isn't needed and hardship you see people preparing for bodybuilding shows doing,
Building muscle isn’t complicated, but it does require consistency, all the data supports this long term approach.
You don't need to sacrifice that much all at once, especially in a building phase.
The problem is most lifters in the gym spend years looking for the "perfect diet" instead of following one long enough to see results.
They spend Monday to Friday eating like a monk.
Blow it all up at the weekend with "cheat meals" snacks or eating like a animal,
Then wonder why they still look the same 12 months later.
I’ve been there.
Before I stepped on stage.
Before I coached hundreds of clients.
Before I lost 45kg+ .
I was the guy trying every supplement,
every training split and every nutrition hack looking for the thing I was missing.
Turns out the answer wasn’t another secret being gate-kept by the "elites".
It was doing the basics for longer than everyone else.
If you’ve been training for years but still don’t feel like your physique reflects the effort you’re putting in, you’re probably making one of the same mistakes I see every week.
Comment "MUSCLE" and I’ll send you my Muscle Building Mistakes guide.
It covers the 7 biggest mistakes keeping naturals small, soft and stuck.