22/09/2026
How does macadamia fit into the world of Fairtrade? Time for some .
Back in 2004, Andrew (our dad and MD) began working with Ken Mkengala, now Manager of HIMACUL, on a Malawi Government / African Development Bank project introducing macadamia to smallholders in Malawi's Central and Northern Regions. The vision: a smallholder macadamia cooperative industry that could reach international markets, and customers like you.
That work contributed to macadamia being included in the original Fairtrade nut standards (this being 22 years ago!) For the cooperatives, Fairtrade means a minimum price that acts as a safety net when markets dip, plus a Premium paid on top that members decide together how to spend.
Trees had to be planted, co-ops formed and routes to market built. It's taken longer than we envisaged, but it's a relationship that has stood the test of time. Plant a tree for the next generation, and all that.
In many ways, the work has just started. With an established route to the UK market (thanks to you, dear follower), the seeds are planted for a more prosperous future for hundreds of farmers in the cooperatives our trade supports.
More Fairtrade Fortnight stories to come. Link in bio for our full Fairtrade journey.
