Too many guys attach their identity to one method of âdietingâ or âtrainingâ
Truth be told, life isnât a linear path.
Things will happen, your prioritise will shift and youâll get busy and stressed.
Trying to carry the approach you did when you were 20 with no responsibilities into adulthood where youâve kids, career & commitments outside of fitness will lead to burn out in most cases.
It will feel like added stress to your already hectic lifestyle.
Thatâs why being flexible and adapting your approach is key to sustainable results.
Standard stay high, the method changes. Thatâs it.
Principles are principles but how you achieve them can always shift.
DM âauditâ Iâll show you howđ˛
Tiarnanmccarthy.coach
High standard coaching for men. Dad. Online Coach for men.
Build a body + life with high standardsđş
Apply for coaching â
https://www.alphamalecoaching.academy/home
When I was 17, I paid to get fitness advice from a pro.
He ruined it in one sentence.
I was obsessed with bodybuilding.
So when I heard a well-known bodybuilder was coming over for an expo. I was first through the door.
Got to speak to him in person.
Asked him everything.
He told me: âIf you canât eat six meals a day of chicken and rice for a year you canât be a bodybuilder.â
I went home and said âf*** bodybuildingâ.
Hereâs what that moment taught me.
Being in shape doesnât mean living like a monk.
We put these guys on a pedestal because they compete.
But that lifestyle isnât for most men.
And it doesnât have to be.
You can be in great shape, enjoy your food, be present with your family without sacrificing everything else to get there.
The old school all-or-nothing approach is dead.
What you need isnât just more discipline.
You need a better structure.
DM me the word âAUDITâ đ˛
and Iâll show you exactly where yours is breaking downđş
31/05/2026
No AVA this week, but everydayâs a partyđŞŠđ
Training is great, only change is timing.
With Grace being so young itâs unpredictable what sheâll be like day to day so I train basically when she says sođ
Few family outings, lots of work (while Grace watches),
Meetings, organising & a few special announcements to makeđ
Friend and long term client smashing it, leanest and best heâs ever looked, Aaron holds the standard year round, what a guy.
Iâm opening spaces for online coaching,
12 weeks to transform your standards.
If youâre not sure itâs for you,
Take the standard auditđ˛
Link for coaching and the audit in my biođ
29/05/2026
So much more to this story.
But the long and short of it is this,
I moved away thinking I could escape my problems,
Truth is it just exposed them even more.
Thatâs why I coach the way I coach.
Iâve been there, Iâve done it.
And now I help others avoid the mistakes I made.
P.S
If you want to know where youâre falling short and get advice on how to fix that,
Take the standard auditđ˛
Link in my biođ
Whatâs your opinion?đŹ
The lost generation.
28/05/2026
The stuff youâre avoiding right now.
The stress youâre allowing to build up,
The standards youâre dropping,
The work you keep putting off,
Suppressing emotions.
your kids are watching all of it.
And one day it becomes their normal.
Their anxiety.
Their suppression.
Their relationship with themselves.
I know because Iâve been that guy.
Avoiding things I should have faced years earlier.
Telling myself Iâd deal with it later.
Later always costs more.
And someone else always pays it.
Do the work now.
Get your house in order.
Not for you.
For them.
Letâs gođđ˝
P.S the standard audit will show you exactly where you need to focus. 3 minutes. Link in bio.
Sorry folks, had to be said.
End of the day, standards matter.
You canât take a drug that will give you better standards.
You canât take a drug that will cook for you, make choices for you, make you go to the gym or behave better on a daily basis.
That comes through transformation and work.
Stop avoiding the work.
Sorry not sorry.
25/05/2026
Most men think showing up is enough to get serious results.
Itâs not.
Iâve trained fellas whoâve been in the gym for years.
Decent shape. A bit of muscle. Nothing to be embarrassed about.
But nowhere near the standard they should be
for the time theyâve put in.
And every single time itâs the same story.
No real structure.
No intention behind the sessions.
Just showing up and going through the motions.
Presence without purpose is just wasted time.
The gym rewards intentional training.
Not attendance.
P.S want to know where youâre falling short?
Take the standard audit now.
Link in biođď¸
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