PRIMO Cycles Grand Arcade

We’re growing, and we’re looking for someone special to join the PRIMO Cycles team.
If this sounds like you—or someone you’d love to work with—we’d love to hear from you. Send your CV and a few words about yourself to:
✉️[email protected]

Cambridge BID Grand Arcade Cambridge Independent

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🚨 LAST ONE – CUBE Longtail Hybrid Sport 725 🚨

Our final Cube Longtail Hybrid Sport 725 is now ON SALE

💥 £3799 → £2900 💥

If you’ve been thinking about a cargo e-bike for school runs, shopping or ditching the car, this is a serious bargain. The Longtail Hybrid carries kids, cargo, or both — with the power of Bosch to make it effortless.

✔ Bosch power
✔ Huge cargo capacity
✔ Family-ready longtail design
⚡ Only one left – when it’s gone, it’s gone.

DM us or pop into the shop to grab it.

Now in stock: the Multitinker from Riese & Müller

Big capability. Compact size.

The Multitinker is the perfect alternative to a car for everyday life – school runs, shopping, commuting, or hauling serious cargo. Despite its compact length, it carries up to 200kg total load and rides just like a normal bike thanks to its 20" wheels and low centre of gravity.

✔ Bosch Performance Line motor
✔ Up to 200kg total load capacity
✔ Passenger kit & cargo accessories available
✔ Compact enough for everyday riding and storage

If you’ve been curious about replacing short car trips with an e-bike, this is one of the most practical ways to do it.

👉 Come and see the Multitinker in person and take it for a ride.

Welcome to Cambridge Riess & Muller. Come in to our Grand Arcade store to check out their incredible range of Electric Bikes. ⚡🔌

The NEW yuzu lime from C-Line. Get noticed on your commute!

The new C-Line in Ocean Blue from Brompton.

Fresh delivery in store! Check out the new colours for Brompton P-Line. Which is your favourite?

No filter, it a bear picture.......

Great Avenida 7 built and ready for collection on today. Pop into the Grand Arcade to see our display model!

NEW Trek Madone SL - Released Today - Pro level performance in the SL line - https://mailchi.mp/e93777785cac/new-wahoo-elemnt-rival-multisport-gps-watch-8154405