PRIMO Cycles

PRIMO Cycles PRIMO Cycles Cervélo, Colnago, DT Swiss, Zipp, Fulcrum, Mavic, Shimano, SRAM, Campagnolo, High 5,

Some rather tasty bikes out for collection today 🔥☄️🧯 PINARELLO Pedal Revolution
26/09/2026

Some rather tasty bikes out for collection today 🔥☄️🧯

PINARELLO Pedal Revolution

A new chapter for Pedal Revolution.We’re delighted to announce that Pedal Revolution has been acquired by PRIMO Cycles a...
29/07/2026

A new chapter for Pedal Revolution.

We’re delighted to announce that Pedal Revolution has been acquired by PRIMO Cycles and is now part of the PRIMO group.

Pedal Revolution will continue trading under its existing name, with the same team and the same commitment to looking after cyclists across Norwich and Norfolk.

Over the coming months, we’ll be investing in the store, its workshop and its stockholding—building on everything Pedal Revolution has established while giving the team the support and resources of a growing independent cycling group.

The acquisition brings together four locations across East Anglia:

📍 Pedal Revolution, Norwich
📍 PRIMO Cycles, Jesus Lane, Cambridge
📍 PRIMO Cycles, Grand Arcade, Cambridge
📍 PRIMO Cycles Ride Experience, Thetford Forest

For me personally, this is a genuinely exciting step. Pedal Revolution is a respected business with a strong history, and I’m looking forward to working with the team and its customers as we begin its next chapter.

Thank you to everyone who has already welcomed us. There’s plenty more to come.

Stephen
PRIMO Cycles

EastAnglia IndependentBikeShop Cycling

We’re growing, and we’re looking for someone special to join the PRIMO Cycles team.If this sounds like you—or someone yo...
14/07/2026

We’re growing, and we’re looking for someone special to join the PRIMO Cycles team.
If this sounds like you—or someone you’d love to work with—we’d love to hear from you. Send your CV and a few words about yourself to:
✉️[email protected]

Cambridge BID Grand Arcade Cambridge Independent

RetailCareers Cambridge CambridgeBusiness CyclingIndustry WorkAtPrimo JoinOurTeam PrimoCycles

Looking for some summer work? Get in touch with our team for some great open air roles 🌳🚲💷
04/05/2026

Looking for some summer work? Get in touch with our team for some great open air roles
🌳🚲💷

Confession - You absolutely do not need this bike… But we bet you want it. Definitely the collection of the week is this...
14/02/2026

Confession - You absolutely do not need this bike… But we bet you want it. Definitely the collection of the week is this new Check Out from

Confession - You absolutely do not need this bike… But we bet you want it. Definitely the collection of the week is this...
14/02/2026

Confession - You absolutely do not need this bike… But we bet you want it. Definitely the collection of the week is this new Check Out from

One of our favourite collections so far this year. Check out the gorgeous Domane+ Project One 😍
20/01/2026

One of our favourite collections so far this year. Check out the gorgeous Domane+ Project One 😍

Back in stock today - the hottest little ⌚️ from the Pace 4 🔥
19/01/2026

Back in stock today - the hottest little ⌚️ from the Pace 4 🔥

We’ve got a pretty special offer on a very small number of these Look 765 Gravel RS bikes. Top end carbon frame, carbon ...
18/01/2026

We’ve got a pretty special offer on a very small number of these Look 765 Gravel RS bikes. Top end carbon frame, carbon and carbon wheels and a great groupset to boot! Link in bio or drop us a note for more information.

☎️ 01223 500502
📧 [email protected]

Welcome to our range. We’ve just taken our first drop and at just 32grams the Pace 4 is simple the most compact and com...
14/01/2026

Welcome to our range. We’ve just taken our first drop and at just 32grams the Pace 4 is simple the most compact and complete sports watch we’ve seen. Come and check them out!

Address

5-7 Jesus Lane
Cambridge
CB58BA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm
Sunday 11am - 3pm

Telephone

+441223500502

Website

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