Ribbon of Life

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Ribbon of Life

We ignite passion and purpose through transformative coaching, motivational speaking & impactful training.

Our mission is to empower people to live purposefully and reach their fullest potential.

22/09/2026

After a busy few weeks delivering a range of training courses it's a joy to get feedback like this!

18/09/2026

3 days, 3 training courses, one recurring theme.

The power of nature.

This might not feel like the obvious theme to come out of courses based on compassionate leadership, emotional intelligence and empowering teams, but in all three sessions the notion of getting out into nature to calm stress has been raised by delegates.

It seems like a simple solution, we're surrounded by nature. However, when we're rushing, up against a deadline or feeling the pressure it's easy to miss it.

This inspired Andrew to take a mindful walk after one of the workshops, leading him to this peaceful spot just 200 yards away from the office.

The beauty in nature is all around us, we just have to open our eyes to it, take a breath and let it in. You'll might be surprised at how calm it makes you feel.

16/09/2026

National Fitness Day feels like the perfect time to remind you about our unique transformational programme, Fit4Life.

Designed to build high performing teams through the power of physical training and mindset coaching.

Here's some more info about our coaches.

🧠 Andrew Ashby – Founder of Ribbon of Life
After decades at Director level in the corporate world, Andrew now uses his lived experience and proven coaching techniques to help individuals and teams build purpose, resilience and a high-performing mindset.

💪 Owen Phillips – Founder of OP Fitness
With over 12 years of experience owning and running gyms, Owen has helped hundreds of people improve their health, build strength and boost their physical performance. His adaptable training style is energising, challenging and results-focused.

Together, they deliver a unique blend of movement, mindset and motivation that transforms teams and in turn, transforms workplaces.

If you’re ready to unlock the full potential of your people, let’s talk.

15/09/2026

We’re back at this week, delivering our Communicating with Impact workshop.

Communication is one of those skills that everyone assumes they already have and in a way, they’re right. We all communicate, but communicating with real impact is something different entirely.

It’s not just about the words you choose. It’s about what the other person actually hears, understands, and feels. Whether you’re talking to a customer, a colleague, or your team, the gap between what you meant and what they take from it makes a big difference to the outcome.

Andrew also had a full circle moment, delivering training to a young man called Alfie Worthington, the son of Gary, a colleague he worked alongside at Screwfix many moons ago!

10/09/2026

Following on from our earlier post this week about playing from the top, Andrew explains how we use this technique in practical sessions with clients.

08/09/2026

Are you playing from the top?

Ask yourself...

Does what I do every day actually reflect what I value, use my skills and deliver a purpose?

Playing from the top is when all three of these things come together, but it can be hard to make them align.

Alignment is the gap between your core values and your daily actions and for a lot of people, (especially leaders) that gap is wider than they'd like to admit.

September is a chance to recalibrate and make an impact before the year end.

Look at how you're spending your time and ask honestly: is this taking me where I want to go? Is the leader I'm being right now the leader I set out to be?

When your actions are genuinely aligned with your values, skills and an organisational need, everything changes. Decision-making becomes clearer, you stop wasting energy on things that don't matter and the people around you feel the difference.

This is one of the cornerstones of the work we do at Ribbon of Life; helping individuals and teams close the gap between who they are and who they want to become.

What would it feel like to end this year fully aligned? 🔥

03/09/2026

Are your sales teams asking the right questions?

If there's one skill that separates average salespeople from exceptional ones, it's the ability to ask better questions.

This is something we explore in depth in our Ribbon of Life sales training programme.

One of the techniques we practice is the TED method: Tell, Explain, Describe.

These are simple but effective prompts that encourage the customer to open up and to feel understood.

The right question at the right time builds trust and opens the door for solution focused responses.

Are your sales team asking the right questions?

02/09/2026

The start of September comes with change.

There's a clear shift as the summer holiday's come to an end, the diary fills up and we refocus on the final 4 months of the year.

For most businesses, September is where the real work begins. Targets that felt abstract in January are now very real as the end of the year gets closer.

With the right attitude and approach, there's still plenty of time to hit them but that won't happen by accident. It happens with intention.

Whether you're an individual looking to get back on track and end the year with purpose or an organisational lead that wants to re-energise their team ahead of the final stretch of the 2026, we can support with training, development and coaching.

Get in touch to find out more.

27/08/2026

It sounds obvious but not everyone communicates in the same way.

➡️ Some people want the facts
➡️ Some want the bigger picture.
➡️ Some need time to think; others make decisions quickly.
➡️ Some people value relationships above everything else whereas others just want you to get to the point.

The mistake we often make is communicating in the way we like to receive information, rather than adapting to the person we’re speaking to. In a sales environment this can be the difference between closing a deal or seeing a customer walk away from it.

Our Ribbon of Life training sessions delve into Wilson's Social Styles and why they’re so powerful. Not only do we help people recognise their communication style, but we also equip them with the tools to understand other people's way of thinking and communicating.

The results…

➡️ Salespeople build trust more quickly.
➡️ Leaders have better conversations and get the best from different personalities and teams have a better understanding of their colleagues.

If your business could benefit from better understanding each other and developing better communicators, let’s chat.

[email protected]

18/08/2026

Commercial awareness is one of those phrases that gets thrown around a lot, but what does it actually mean?

In a sales context, it’s the difference between a someone who pitches a product and one who solves a problem.

So how do you build it?

Here are 5 ways to develop commercial awareness in your team and crucially, the change it makes to customer conversations is often immediate.

Address

Cardiff
CF105

Website

http://www.ribbonoflife.co.uk/

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