Dawn Masters - Coaching

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Dawn Masters - Coaching I help determined men&woman ditch the all or nothing mindset,upscale their lifestyle, no BS approach.

Personal trainer, spinning instructor, circuits instructor. Very enthusiastic, hard working,honest,confident and want your goals as much as you do!

Momentum is for you if you want to get stronger, improve your fitness and look after your health, but you’re not sure ho...
21/10/2026

Momentum is for you if you want to get stronger, improve your fitness and look after your health, but you’re not sure how to bring it all together.

You don’t need to be an experienced gym-goer.
You don’t need to have your nutrition perfect.
And you don’t need to prove you can do it all alone before asking for help.

But you do need to be willing to put the work in, learn and let yourself be coached.

I’ll provide the structure, the programming, the guidance and the accountability.

You’ll do the work, and we’ll build from where you are now.

Want to know more about Momentum?

DM me MOMENTUM and I’ll send you the details.

She didn’t suddenly become more disciplined 🫠She stopped seeing the gym as something she had to force herself to do.For ...
13/10/2026

She didn’t suddenly become more disciplined 🫠

She stopped seeing the gym as something she had to force herself to do.

For a long time, she’d been stuck in the same cycle:
Diet → join the gym → lose motivation → quit → start again….. you probably are aware of this very thing 👀

Now?
She can’t imagine ever quitting!

The goal isn’t to spend your life dragging yourself through workouts you hate because you think you should.

It’s to find a way of training that fits your life, learn what you’re doing, get stronger, see what your body can do and eventually realise...
This is just part of my life now 😃

And that’s when things get a lot easier to sustain.

Not because you suddenly became perfect.
Because you stopped wanting to quit every 5 minutes 🫣

This is one of those questions I get asked all the time.“My arms are toning. My legs are toning. My bum is toning. Why t...
08/10/2026

This is one of those questions I get asked all the time.

“My arms are toning. My legs are toning. My bum is toning. Why the hell is my belly not following?”
And then comes the inevitable:
“Do I need more sit-ups?”
“Should I use a different ab machine?”
“Do I need more cardio?”
“Should I add another strength session?”

No.

You don’t have a belly problem that requires a special exercise.
You cannot choose where your body loses fat from.
You can strengthen your abdominal muscles and build muscle around your midsection, but doing more and more ab exercises won’t specifically burn the fat covering them.

And there’s another bit that often gets overlooked...
Visible abs require relatively low levels of body fat over the abdominal area.
How visible your abs become and how much fat you need to lose before you can see them varies massively between people.
Genetics play a part in where you store fat, where you lose it first and how your abdominal muscles are shaped.
S*x, age and hormones matter too.

And for women, hormonal changes as we get older can influence fat distribution, with more fat often being stored around the abdomen.
So you can be strong, fit, healthy and making fantastic progress without having visible abs.

You can also train your core consistently and have strong abdominal muscles that you can’t see.That’s completely normal.

If fat loss is your goal, your overall nutrition and energy intake matter.
Strength training matters.
Your general activity matters.
Sleep and recovery matter.
And, annoyingly, time matters.

So when your arms are changing, your legs are changing, your bum is changing and your belly is taking its sweet time...

Don’t automatically assume you need to do more.

You don’t actually need to start again.You don’t need to be perfect to make progress.You will have times where you eat m...
03/10/2026

You don’t actually need to start again.

You don’t need to be perfect to make progress.
You will have times where you eat more.
You will miss a session.
You’ll have stressful weeks.
You’ll sometimes make choices that aren’t exactly in line with your goals.
That’s normal.

The bit that trips up most people is what they do next…
You don’t need to punish yourself, slash your calories, double your cardio or wait until Monday to “start again”.

Just get back to normal.
Working on your health and fitness isn’t about being perfect.

It’s about not turning one imperfect day into another week, month or year of stopping and starting.
Get back to it and keep going.

This is one of those client comments that says a lot more than it probably appears to at first.She told me that without ...
01/10/2026

This is one of those client comments that says a lot more than it probably appears to at first.

She told me that without coaching, she would never have exercised.
Never mind being consistent for years and that’s the bit I find really interesting.

Because when people talk about fitness, we tend to focus on the obvious results, weight lost, muscle gained, fitness improved, clothes fitting differently.

But there’s another result that’s much harder to put into a before-and-after photo.

They stopped quitting 🥳
They stopped constantly starting again.
Exercise became part of their normal life 🙌🏼
They learned how to fit it around work, family, holidays, busy weeks and all the other s**t that comes with being an adult.

And that, to me, is a massive achievement.
Because I don’t want my clients to follow a programme for 12 weeks and then disappear. I want them to still be training years from now.
Still getting stronger.
Still looking after themselves.
Still progressing.
Still seeing exercise as something they do because it’s part of who they are not something they have to force themselves into every January.

That’s sustainable progress.
And honestly, I’d take that over another six-week transformation any day 👌🏽

This is what I want coaching to do.Not just help you lose weight.
Not just give you workouts.
Not just tell you what to ...
18/09/2026

This is what I want coaching to do.
Not just help you lose weight.
Not just give you workouts.
Not just tell you what to eat.
I want you to understand why you’re doing things, to know more about training, nutrition, sleep and your own body than you did when you started.
To become stronger, fitter and more confident but also more capable of looking after yourself 💪🏼💛

You probably do have a busy life….we all do.Work. Kids. Family. House. Life in general.And I’m not going to pretend you ...
16/09/2026

You probably do have a busy life….we all do.
Work. Kids. Family. House. Life in general.

And I’m not going to pretend you can magically create another 3 hours in your day.

But sometimes the problem isn’t that you have no time.
It’s that the things that matter to you keep getting pushed to whatever time is left over.
And usually, there isn’t much left.

My clients often tell me that one of the biggest changes they’ve made is simply planning their week and making time for themselves.

Not training every day.
Not living in the gym.
Just deciding when they’re going to train, getting it in, and making it part of normal life.

You don’t need more hours in the day.
You might just need to stop treating your health like it’s the thing that gets whatever time is left.

Apparently we’re just supposed to accept that things get harder…..Carrying the shopping.
Getting up off the floor.
Climb...
14/09/2026

Apparently we’re just supposed to accept that things get harder…..
Carrying the shopping.
Getting up off the floor.
Climbing the stairs.
Picking up your kids.
Running.
Cycling.
Swimming.
Keeping up with life.

But getting older is inevitable.
Getting weaker isn’t.

Strength training isn’t just about building muscle or changing how you look.

It’s about staying capable.
Being able to do the things you want to do now and keeping the ability to do them as you get older.

I don’t train just to look strong. I train so I can stay strong 💪🏼

What’s your reason?

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Catterick

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