19/08/2026
What do you think it is??
We help Parents with little ones (Newborn-5) find their village through imaginative, developmentally rich classes ❤️
No cliques. No Judgement. Just community.
Based in a Chelmsford. Free parking and cafe on site. Book your place now! (trials available)
19/08/2026
What do you think it is??
12/08/2026
This has been going round in my head for a little while.
I don’t show my son’s face on public social media. That’s a personal choice I’ve made as his mum, particularly with how quickly technology and AI are changing.
And then I had to ask myself what about the children that come to Pure Imaginations.
So, from today, we’re changing how we share the children in our classes.
You’ll still see LOTS of them. The hands in the messy play, backs of heads disappearing into magical worlds, tiny feet, creations, friendships and all those brilliant moments I want to bottle up and show you.
You just won’t need to see who that child is.
I know everyone makes different choices around their own children online and this isn’t me saying there is a right or wrong answer. It’s simply the standard that feels right for Pure Imaginations as a public children’s business.
I’ve also tightened our in-class photography policy a little so you can still capture your own child’s memories, while protecting the privacy of everyone else in the room.
I actually think this is going to challenge me to get even better at capturing what Pure Imaginations feels like.
Because the more I’ve thought about it, the more I’ve realised…
I don’t need to show you a child’s identity to show you their experience at Pure Imaginations.
And I really love that.
09/08/2026
Type the first three words you find below!! tag a friend to see what they have to look forward to too 🥰❤️
03/08/2026
One of the biggest myths about starting a business is that you have to know exactly what you’re doing before you begin.
You REALLY REALLY don’t!
I most certainly didn’t.
When I started Pure Imaginations, I wasn’t a marketing expert. I didn’t know how to build a website. I didn’t have a business degree and had zero idea how to work systems!!!
What I did have was a vision, a willingness to learn and a determination to keep going when things felt difficult.
That’s why I’m so passionate about franchising.
Not because I want to create lots of Pure Imaginations branches.
Because I don’t want someone else to spend years trying to figure everything out alone like I did.
I want to hand someone the foundations we’ve already built so they can spend their time doing what really matters. Building relationships with children and families in their own community.
So if you’ve been quietly thinking…
“I’d love to do something like that, but I don’t think I’m the sort of person who could run a business.”
Can I gently challenge that thought?
The people I’m looking for aren’t the ones who know everything.
I’m looking for people who care deeply, who are willing to learn and who want to build something meaningful around their family.
Because I truly believe those qualities matter far more than having all the answers on day one.
If that sounds like you, I’d love to hear from you!
30/07/2026
Have you been feeling your set up doesn’t match up to what you wished for?
Do you feel like precious time is being spent on other things?
Feeling like you have to squeeze things with your family into tiny windows of time?
Feeling like you’re missing out on so many things due to other parts of your life?
Do you have that ni**le in the back of your mind that you are meant for so much? That sense of purpose is hiding from you!
Because there is other ways then the current system to find that harmony!
That feeling you only really have to answer to yourself!
Imagine feeling so proud of what you do and differences you make!!
Those big leaps always feel so much better when you get to jump with others jumping right along with you!
They say it takes a village to bring up a child. But it also takes a village to build a dream.
If you have made this far and:
✨ If you love the idea of building a future where your work matters
✨you love working with people and children
✨ believes in the magic of play and imagination
✨ Want to build a business that fits around you and your family
✨ to have a village that are as invested in you as you are them.
Then type YES below as I would LOVE to chat with you about the opportunity I have that could be the very thing you have been looking for!
28/07/2026
I have made big scary changes in my life before.
I signed a to a franchise the day before my 21st Birthday.
I expanded that franchise after 5 years
I built a permanent venue for that business.
I walked away from a 7 year relationship because I knew deep down it wasn’t my path anymore and had to rebuild my security on my own.
I’m walked away from an extremely well known brand after ten years to go it alone!
When huge things hit my business I found a way to build something even stronger and more connected.
I became a mum and knew things had to change all over again.
I had to wait until things were tested - and boy were they tested in a way I hadn’t planned!!
If it wasn’t for him I don’t know if I would have taken this leap! I can’t wait to tell you about it tomorrow.
Go where the wind takes you this summer!!
We are open all summer long - Consistently, reliably supporting and welcoming you through all the heatwaves, chaos and fun!
Type TRIAL below to see how much you’ll love where the wind blows you too!!
22/07/2026
We are looking for a post natal group who would love to have a class to themselves this summer?
(Not everything is shut 😉)
Would you and your friends with babies (roughly) under 5 months like to come?
Comment FRIENDS below for an exclusive offer!
16/07/2026
Yea as a Mum of an under 5 Summer holidays hit differently!
I know when my son is in school it will change again. But right now the past 2 summers have just meant our world turns upside down!
How about you?
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |