Specialized Concept Store Chester

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Specialized Concept Store Chester The UK’s first Specialized Concept Store. Road, MTB, electric or kids, we’ve got it covered. Specialized Concept Store and Body Geometry Fit Studio

Expect expert service, standout bikes and everything you need for your next ride.

We've just finished a custom Levo for our newest ambassador Kath's the lead guide and coach for as well as an ambassad...
16/09/2026

We've just finished a custom Levo for our newest ambassador

Kath's the lead guide and coach for as well as an ambassador for and were absolutely stoked to have her on the team and looking forward to taking full advantage of her local knowledge and showing us the best Trails in Eryri

Fancy adding some special bits or building your own custom bike?

We can guide you through the whole process, from start to finish, whether you have it all planned out, or need help choosing the right bike. We've got you covered.

Pop in to the store and speak to any one of the sales team or reach us at:

✉️ [email protected]
☎️01244 322 220

We promise. This the last custom S-Works Tarmac SL9 post for at least a week... Fancy building your own custom bike?We c...
10/09/2026

We promise. This the last custom S-Works Tarmac SL9 post for at least a week...

Fancy building your own custom bike?

We can guide you through the whole process, from start to finish, whether you have it all planned out, or need help choosing the right bike. We've got you covered.

Don't forget our Fit room is up and running so follow the link in our Bio to book an appointment.

Pop in to the store and speak to any one of the sales team or reach us at:

✉️ [email protected]
☎️01244 322 220

Well, this turned out very nice. very nice indeed.Our customers held no punches with this S-Works Tarmac SL9 custom buil...
09/09/2026

Well, this turned out very nice. very nice indeed.

Our customers held no punches with this S-Works Tarmac SL9 custom build.

✅Roval Cockpit
✅Dura ace groupset
✅The LOUDEST set of Scope wheels we've ever heard.

Fancy building your own custom bike?

We can guide you through the whole process, from start to finish, whether you have it all planned out, or need help choosing the right bike. We've got you covered.

Don't forget our Fit room is up and running so follow the link in our Bio to book an appointment.

Pop in to the store and speak to any one of the sales team or reach us at:

✉️ [email protected]
☎️01244 322 220

One custom S-Works Tarmac SL9 coming up.
08/09/2026

One custom S-Works Tarmac SL9 coming up.

S-Works Tarmac SL9 - Shimano Dura-Ace Di2The all-new S-Works Tarmac SL9 is the fastest road bike ever made. Not just bec...
03/09/2026

S-Works Tarmac SL9 - Shimano Dura-Ace Di2

The all-new S-Works Tarmac SL9 is the fastest road bike ever made. Not just because it’s the lightest. Not just because it’s our most aero. Not because it handles better than anything else on the road. But because it delivers the lowest real-world Time to Finish of any road bike ever made. Tarmac SL9 turns more of your effort into pure speed—validated for real race courses, real terrain, real riders. When the goal is to cross the line first, no road bike gets you there faster.

✉️ [email protected]

☎️01244 322 220

Unsure of sizing? Follow the link in the BIO to book in with our friends at elite edge for a bike fit in store!


Tarmac SL9 Expert - Shimano Ultegra Di2The Specialized Tarmac SL9, the fastest road bike ever made. Born from cutting-ed...
02/09/2026

Tarmac SL9 Expert - Shimano Ultegra Di2

The Specialized Tarmac SL9, the fastest road bike ever made. Born from cutting-edge technology, it's the lightest, most aero, and handles better. Turn your effort into pure speed with its FACT 10r Carbon frame, Roval C38 wheels, Shimano Ultegra Di2 drivetrain. Perfect for road racing.

✉️ [email protected]

☎️01244 322 220

Unsure of sizing? Follow the link in the BIO to book in with our friends at elite edge for a bike fit in store!


Tarmac SL9 Comp (AXS)The Specialized Tarmac SL9, the fastest road bike ever made. With a lightweight, aerodynamic design...
01/09/2026

Tarmac SL9 Comp (AXS)

The Specialized Tarmac SL9, the fastest road bike ever made. With a lightweight, aerodynamic design, and exceptional handling, it delivers the lowest real-world Time to Finish. Perfect for road racing, with a FACT 10r Carbon frame, DT R470 Disc wheels, SRAM Rival AXS drivetrain, and weighing just 8.14 kg.

Don't forget our Fit room is up and running so follow the link in our Bio to book an appointment.

Pop in to the store and speak to any one of the sales team or reach us at:

✉️ [email protected]
☎️01244 322 220

Its Bank holiday! We're open 9-3pm today. Head down to the shop too ogle at some bikes. Marvel at some Roval wheels. ge...
31/08/2026

Its Bank holiday!

We're open 9-3pm today. Head down to the shop too ogle at some bikes. Marvel at some Roval wheels. get those shoes you've always wanted.

New year, new bikes new paint schemes, what do we think?Here's the S-Level SL9 & Crux for a little side by side comparis...
27/08/2026

New year, new bikes new paint schemes, what do we think?

Here's the S-Level SL9 & Crux for a little side by side comparison of the new two tone finish.

We're clearly biased. but we think they look the bees knees.

Realistic goals are important. We cant all be the fastest in the world. that's just silly. However...We sure as heck ca...
26/08/2026

Realistic goals are important.
We cant all be the fastest in the world. that's just silly. However...

We sure as heck can be the SECOND fastest in the world and this brand new Tarmac SL9 S-Level is exactly the bike for the job.

Sharing the same DNA as the Tour proven S-Works the S-level SL9 boasts an incredible Spec and a Fact10R frame.

Pricing starts from just £3999.00 for the SL9, with the full range available in store.

✉️ [email protected]

☎️01244 322 220

Unsure of sizing? Follow the link in the BIO to book in with our friends at elite edge for a bike fit in store!

Address

149-151 Boughton
Chester
CH35BH

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

+441244322220

Website

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