Sugar isnāt poison.
That doesnāt mean I encourage eating it by the bag full either š
But thereās a massive difference between encouraging sensible moderation and scaring people unnecessarily about food.
Stop confusing peopleā¦
Context matters.
PHF Nutrition Consultancy
š Fat Loss Nutritionist
šš» Helping people break the diet cycle
š¬ 1-1 evidence-based coaching
This is the shady side of the supplement industryā¦
Take a little bit of real science, and then massively overstate what it means for actual fat loss š
The evidence-based supplement list is pretty boringā¦
Thereās no detox powders, hormone-balancing miracle blends, and no fat burning magic.
Just a handful of supplements that can genuinely be useful when thereās actually a reason to use them.
And unfortunately, I donāt have a 10% discount code for any of them š¬š
Evidence over overblown marketing claims and snazzy labels, every day of the week!
This is exactly why I have such a problem with generic meal plans.
Itās not theoryā¦
The video shows a real conversation with a real person who lived it.
Fat loss shouldnāt come at the expense of your relationship with food.
People deserve better coaching.
Nutrition misinformation often sounds incredibly convincing when you hear it in a 30-second clip.
But sounding convincing and being supported by the evidence are two very different things.
In this reel I break down a few claims around metabolism, yo-yo dieting, insulin and fat burning that regularly appear online.
Because nutrition physiology is complicated.
But we donāt need to make it more complicated, selectively use evidence or overstate what the research actually shows just to get clicks on a podcastā¦
This kind of scientific inaccuracy helps absolutely nobodyā¦
This one is personal for me.
Iāve experienced first-hand what a poor relationship with food and overly restrictive nutrition can look like.
So when I see nutrition treated as some little add-on to a coaching packageā¦
āMacros, meal plan, recipe bookā and off you goā¦
It genuinely doesnāt sit well with me.
Because thereās a human being on the other side of those numbers.
Their dieting history, relationship with food, previous strugglesā¦
They all matter.
And the support they receive afterwards matters even more.
Nutrition coaching requires care, knowledge and attention to detail.
It should never just be another box to tick or another way to add a few quid onto a coaching package.
Maybe my own experiences make me more passionate about this than most.
But after 25 years in the industry, itās a standard Iāll always set and stand by.
People deserve to be coached properly and with 100% care.
As a coach, you are not working with spreadsheets.
You are working with human beings.
Handing someone a generic set of macros and sending them on their way is not coaching.
It completely ignores their history, their potential past struggles with food, and what happens when rigid targets trigger old restrictive habits.
On the surface, a client might tell you the numbers look fine.
Underneath, they might be quietly drowning in anxiety and old fears.
Good nutrition coaching requires depth.
People deserve actual support, not just an automated calculator output.
I've seen the damage poor nutrition coaching can cause...
And it's absolutely everything I'm against šš»
The PHF POV
The longer I work in nutrition, the more strongly I believe this.
Good nutrition coaching isnāt handing someone a calorie target and a random set of macros and sending them on their way.
Youāre working with a human being.
Their dieting history, relationship with food, lifestyle, challenges and where they actually want to get to all matter.
Nutrition has to be individualised.
After 25 years in this industryā¦
Iāll happily die on that hill āļø
11/08/2026
Iāve been working with this amazing lady this yearā¦
And this week, she hit a pretty impressive milestone.
Sheās now lost 2 stoneā¦
But the most important thing?
Sheās keeping it off.
Read the above again!
The funny thing is here, sheāll probably read this and tell me things could have gone better š¤£
Because she is incredibly hard on herself.
But from where Iām sitting as a coach, sheās doing an amazing job.
Has it been perfect?
Absolutely not.
Sheās got a stressful job, family commitments, and all the usual curveballs that real life throws at you.
Life is never perfect.
And you canāt just put real people on a stupidly restrictive diet and expect them to get results.
Real fat loss just doesnāt happen that way.
Thereās been no magic diet here either.
But there has been an amazing amount of honesty, amazing support, and plenty of empathy along with a strong amount of coaching.
Thatās why our clients get results here.
Because we donāt lie to them and expect unrealistic things from them.
And in return, our clients do the same and replicate that back to us.
We create incredible coaching relationships that we are able to grow through keeping our numbers capped.
Iām actually able to REALLY deliver that personal experience that we talk about here at PHF.
Youād be amazed if you actually knew the amount of clients we cap numbers at.
And it works every time.
Thatās why we are the exclusive consultancy we are.
The result?
This lady is now 2 stone down.
And thereās more to comeā¦
Iāll make sure of it.
If youāre looking for your last push this year at nailing down your fat loss and actually sustaining the result after all the hard work.
Drop me a message and letās talk.
Because PHF is where people come when they want expert, evidence-based coaching with their weight, nutrition and their health.
Speak soon? š
10/08/2026
Eggs, spinach, and nori sounds impressive.
But what does the science actually say?
Letās take a lookā¦
There is some truth here.
Iodine is essential for making thyroid hormones.
Tyrosine is also an amino acid used in thyroid hormone production.
Eggs and seaweed can contribute iodine, while protein-containing foods provide tyrosine.
But this is where the claim gets exaggeratedā¦
Eating more iodine and tyrosine does not automatically make your thyroid work better.
If you already consume enough of these nutrients, adding more has not been shown to āboostā thyroid function or meaningfully increase metabolic rate.
Your thyroid isnāt a petrol tankā¦
You canāt simply add more āthyroid nutrientsā and expect more thyroid hormone.
Thyroid hormone production is tightly regulated by the body.
Correcting deficiencies mattersā¦
Eating extra once requirements are met is a different story.
And more iodine is not always better.
Both too little and too much iodine can interfere with normal thyroid function.
What about metabolism?
Thyroid hormones absolutely influence metabolic rateā¦
But that does not mean a specific breakfast can āswitch onā or optimise your metabolism if your thyroid is already functioning normally.
Thereās no evidence that eggs, spinach, and nori has a unique metabolism-boosting effect.
So is it good for breakfast?
Absolutely.
Eggs provide protein and several micronutrients.
Spinach contributes fibre, folate and other nutrients.
Nori can contribute iodine.
Nutritious meal? Yes.
Special thyroid hack? No.
The better message is thisā¦
Your thyroid needs adequate nutrition.
It doesnāt need a āthyroid-supportingā breakfastā
Focus on an overall varied diet that provides enough iodine, protein, and other essential nutrients rather than trying to hack one hormone pathway with one mealā¦
And if you actually have a thyroid conditionā¦
Donāt start high-dose iodine, kelp or seaweed supplements to āsupportā your thyroid without speaking to your GP or endocrinologist.
Excessive iodine can worsen some thyroid conditions.
Healthy food doesnāt need fake superpowers.
Eat eggs, spinach, nori because you enjoy them and because they provide useful nutritionā¦
Not because Instagram told you theyāll āfixā your thyroid or metabolism.
Drop me a DM if you have any questions š
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