PHF Nutrition Consultancy

PHF Nutrition Consultancy

Share

šŸ“‰ Fat Loss Nutritionist
šŸ‘ŠšŸ» Helping people break the diet cycle
šŸ”¬ 1-1 evidence-based coaching

22/08/2026

Sugar isn’t poison.

That doesn’t mean I encourage eating it by the bag full either šŸ™„

But there’s a massive difference between encouraging sensible moderation and scaring people unnecessarily about food.

Stop confusing people…

Context matters.

21/08/2026

This is the shady side of the supplement industry…

Take a little bit of real science, and then massively overstate what it means for actual fat loss šŸ™„

20/08/2026

The evidence-based supplement list is pretty boring…

There’s no detox powders, hormone-balancing miracle blends, and no fat burning magic.

Just a handful of supplements that can genuinely be useful when there’s actually a reason to use them.

And unfortunately, I don’t have a 10% discount code for any of them šŸ˜¬šŸ‘€

Evidence over overblown marketing claims and snazzy labels, every day of the week!

19/08/2026

This is exactly why I have such a problem with generic meal plans.

It’s not theory…

The video shows a real conversation with a real person who lived it.

Fat loss shouldn’t come at the expense of your relationship with food.

People deserve better coaching.

18/08/2026

Nutrition misinformation often sounds incredibly convincing when you hear it in a 30-second clip.

But sounding convincing and being supported by the evidence are two very different things.

In this reel I break down a few claims around metabolism, yo-yo dieting, insulin and fat burning that regularly appear online.

Because nutrition physiology is complicated.

But we don’t need to make it more complicated, selectively use evidence or overstate what the research actually shows just to get clicks on a podcast…

This kind of scientific inaccuracy helps absolutely nobody…

15/08/2026

This one is personal for me.

I’ve experienced first-hand what a poor relationship with food and overly restrictive nutrition can look like.

So when I see nutrition treated as some little add-on to a coaching package…

ā€œMacros, meal plan, recipe bookā€ and off you go…

It genuinely doesn’t sit well with me.

Because there’s a human being on the other side of those numbers.

Their dieting history, relationship with food, previous struggles…

They all matter.

And the support they receive afterwards matters even more.

Nutrition coaching requires care, knowledge and attention to detail.

It should never just be another box to tick or another way to add a few quid onto a coaching package.

Maybe my own experiences make me more passionate about this than most.

But after 25 years in the industry, it’s a standard I’ll always set and stand by.

People deserve to be coached properly and with 100% care.

14/08/2026

As a coach, you are not working with spreadsheets.

You are working with human beings.

Handing someone a generic set of macros and sending them on their way is not coaching.

It completely ignores their history, their potential past struggles with food, and what happens when rigid targets trigger old restrictive habits.

On the surface, a client might tell you the numbers look fine.

Underneath, they might be quietly drowning in anxiety and old fears.

Good nutrition coaching requires depth.

People deserve actual support, not just an automated calculator output.

I've seen the damage poor nutrition coaching can cause...

And it's absolutely everything I'm against šŸ‘ŠšŸ»

13/08/2026

The PHF POV

The longer I work in nutrition, the more strongly I believe this.

Good nutrition coaching isn’t handing someone a calorie target and a random set of macros and sending them on their way.

You’re working with a human being.

Their dieting history, relationship with food, lifestyle, challenges and where they actually want to get to all matter.

Nutrition has to be individualised.

After 25 years in this industry…

I’ll happily die on that hill āš”ļø

11/08/2026

I’ve been working with this amazing lady this year…

And this week, she hit a pretty impressive milestone.

She’s now lost 2 stone…

But the most important thing?

She’s keeping it off.

Read the above again!

The funny thing is here, she’ll probably read this and tell me things could have gone better 🤣

Because she is incredibly hard on herself.

But from where I’m sitting as a coach, she’s doing an amazing job.

Has it been perfect?

Absolutely not.

She’s got a stressful job, family commitments, and all the usual curveballs that real life throws at you.

Life is never perfect.

And you can’t just put real people on a stupidly restrictive diet and expect them to get results.

Real fat loss just doesn’t happen that way.

There’s been no magic diet here either.

But there has been an amazing amount of honesty, amazing support, and plenty of empathy along with a strong amount of coaching.

That’s why our clients get results here.

Because we don’t lie to them and expect unrealistic things from them.

And in return, our clients do the same and replicate that back to us.

We create incredible coaching relationships that we are able to grow through keeping our numbers capped.

I’m actually able to REALLY deliver that personal experience that we talk about here at PHF.

You’d be amazed if you actually knew the amount of clients we cap numbers at.

And it works every time.

That’s why we are the exclusive consultancy we are.

The result?

This lady is now 2 stone down.

And there’s more to come…

I’ll make sure of it.

If you’re looking for your last push this year at nailing down your fat loss and actually sustaining the result after all the hard work.

Drop me a message and let’s talk.

Because PHF is where people come when they want expert, evidence-based coaching with their weight, nutrition and their health.

Speak soon? šŸ™‚

10/08/2026

Eggs, spinach, and nori sounds impressive.

But what does the science actually say?

Let’s take a look…

There is some truth here.

Iodine is essential for making thyroid hormones.

Tyrosine is also an amino acid used in thyroid hormone production.

Eggs and seaweed can contribute iodine, while protein-containing foods provide tyrosine.

But this is where the claim gets exaggerated…

Eating more iodine and tyrosine does not automatically make your thyroid work better.

If you already consume enough of these nutrients, adding more has not been shown to ā€œboostā€ thyroid function or meaningfully increase metabolic rate.

Your thyroid isn’t a petrol tank…

You can’t simply add more ā€œthyroid nutrientsā€ and expect more thyroid hormone.

Thyroid hormone production is tightly regulated by the body.

Correcting deficiencies matters…

Eating extra once requirements are met is a different story.

And more iodine is not always better.

Both too little and too much iodine can interfere with normal thyroid function.

What about metabolism?

Thyroid hormones absolutely influence metabolic rate…

But that does not mean a specific breakfast can ā€œswitch onā€ or optimise your metabolism if your thyroid is already functioning normally.

There’s no evidence that eggs, spinach, and nori has a unique metabolism-boosting effect.

So is it good for breakfast?

Absolutely.

Eggs provide protein and several micronutrients.

Spinach contributes fibre, folate and other nutrients.

Nori can contribute iodine.

Nutritious meal? Yes.

Special thyroid hack? No.

The better message is this…

Your thyroid needs adequate nutrition.

It doesn’t need a ā€œthyroid-supportingā€ breakfastā€

Focus on an overall varied diet that provides enough iodine, protein, and other essential nutrients rather than trying to hack one hormone pathway with one meal…

And if you actually have a thyroid condition…

Don’t start high-dose iodine, kelp or seaweed supplements to ā€œsupportā€ your thyroid without speaking to your GP or endocrinologist.

Excessive iodine can worsen some thyroid conditions.

Healthy food doesn’t need fake superpowers.

Eat eggs, spinach, nori because you enjoy them and because they provide useful nutrition…

Not because Instagram told you they’ll ā€œfixā€ your thyroid or metabolism.

Drop me a DM if you have any questions šŸ™‚

Want your business to be the top-listed Gym/sports Facility in Derby?

Click here to claim your Sponsored Listing.

Location

Address


Derby