RezaHooda

RezaHooda I help Accountancy Business owners grow and get out of the day to day. Follow MAIN FACEBOOK ACCOUNT: Reza Hooda for more

15/09/2026

24 hours to go.

Tomorrow at 1pm, for two hours live, I'm building an accounting firm's website from a blank page. The words, the design, and the finished thing put on a real domain.

No copywriter, no designer, no developer.

And you're not just watching. You build your own alongside me, and you leave with:

-> The words template, so you know what goes on the page and what to leave off
-> The design template, a finished page in your firm's name
-> The prompt pack that takes Claude from a blank page to a built site
-> The go live guide, from finished page to your own domain
-> The full recording

One thing closes today.

I'm building one attendee's site live on the day, start to finish. Every ticket holder can apply, and applications close at 5pm this evening. I'll announce the firm live tomorrow.

After 1pm tomorrow the doors close.

Comment WEBSITE and I'll get the details straight over. Or DM me, that'll be quicker.

PS This time tomorrow we'll be halfway through. Don't be the one who meant to.

In 2021 I made a promise in public that could have gone very badly. I was running my Power Positioning course, and the s...
14/09/2026

In 2021 I made a promise in public that could have gone very badly.

I was running my Power Positioning course, and the same objection kept coming back from the room.

"It's all very well telling us how to win clients. You've already got a firm."

Fair point.

So I said I'd do it with them.

A brand new firm. New name, new logo, new niche, new website. Not a single client.

And I made the target public. Zero to £100,000 in twelve months.

If it hadn't worked, that was a lot of egg on my face in front of a few hundred accountants who were watching closely.

We got there in nine.

The website was the engine. Not because it looked good. Because of what it said, and the order it said it in.

That firm is Capture Accounting. It's a seven figure practice now.

The majority of its enquiries still arrive through that same page, while I'm off teaching, recording, or doing anything other than selling.

Five years on, it's still working.

That framework is what I'm handing over on Wednesday 16 September, in a live two hour session for firm owners.

The difference now is that AI does the building. The words, the design, and getting it live on your own domain.

So you get the framework, and you don't have to pay anybody to execute it.

Comment WEBSITE and I'll send you the details.

PS I'm building one attendee's website live on the day, start to finish. Every ticket holder can apply, and one firm walks away with a finished site.

"SEO is dead." "Websites are finished." "Just put it all into social." I keep seeing this, and following it is going to ...
11/09/2026

"SEO is dead."

"Websites are finished."

"Just put it all into social."

I keep seeing this, and following it is going to cost accounting firms a lot over the next few years.

What changed is how people search. Not whether they do.

Here's the bit most firm owners are missing.

At any moment only around 3% of the market is actually looking to move. They're in pain, they know they want a solution, and they are searching for one today.

Everyone else is just scrolling.

Some of that 3% type it into Google.

More and more of them ask ChatGPT or Claude instead. "Who's the best accountant for a dental practice?"

The model doesn't guess. It answers from what it can find and understand about you.

Say clearly who you help and what problem you solve, and you get recommended.

Run a generic brochure site and you're invisible to the machine for exactly the same reason you're invisible to a human.

So no, SEO didn't die. It just changed what it stands for.

Search Engine Optimisation became Search Everywhere Optimisation.

Same three letters. A different job altogether: being the answer, rather than just a result.

That 3% is the lowest hanging fruit in your entire marketing. The one group actively raising their hand.

And most firms cannot be seen by them at all.

On Wednesday 16 September I'm running a live session on fixing exactly that. Two hours, and we build your site in the room.

Comment WEBSITE and I'll send you the details.

PS This isn't an SEO session. It's about what your page says, which turns out to be what both Google and the LLMs are reading.

PPS Still a few of the first 50 places going, and those get my June Claude workshop free. Three hours, every resource, normally £495.

10/09/2026

Five ways an accounting firm ends up with a website that doesn't bring anyone in.

See which one is you.

1. You haven't got one.

Referrals have carried you this far. That works right up until it doesn't, and there's no tap to turn on in a quiet quarter.

2. It's years old.

Built once, back when you had a spare weekend, and quietly out of date ever since. You'd think twice before sending a good prospect to it.

3. A provider built it for you.

One of the "websites for accountants" outfits. Looks perfectly tidy. Also looks exactly like the last four accountants your prospect already clicked on.

4. Someone else manages it.

WordPress, a monthly invoice, hundreds of pounds a year going out of the door. Ask what came back last year in actual enquiries and it gets uncomfortable.

5. You paid thousands for it.

A proper developer, a proper bill, a maintenance charge on top. It looks the part. It doesn't bring anybody in. And you can't change a headline without emailing someone.

The last two sting most, because the money is still going out.

£200 a month for a site that hasn't produced an enquiry this year is £2,400 a year for silence.

None of this is your fault. Nobody ever told you what the page was actually supposed to do.

It has one job. Get your ideal client to book a call.

On Wednesday 16 September I'm running a live session where we build yours. Two hours, in Claude. The words, the design, and getting it live.

Comment WEBSITE and I'll send you the details.

PS Which number are you? I'd like to know.

PPS The first 50 to book get my June Claude workshop free, three hours plus every resource. It's been £495 since June.

I've spent thousands on websites over the years. Fancy animations. Multiple pages. A nice quote on the homepage. Every o...
09/09/2026

I've spent thousands on websites over the years.

Fancy animations. Multiple pages. A nice quote on the homepage.

Every one of them looked the part.

Not one brought in a single reliable enquiry.

They just sat there being pretty, in an invisible corner of the internet.

What changed it wasn't a better designer.

It was a proven framework for the words. What goes on the page, and what to leave off it.

I rebuilt around that framework and the enquiries started. Nothing else changed: same firm, same services, even the same designer. The words were different.

That same framework then launched Capture Accounting from nothing to £100k in nine months.

It's a seven figure firm today, and the majority of its enquiries still arrive through that one page.

On Wednesday 16 September I'm running a live session for firm owners.

Two hours. We build your website. The words, the design, and getting it live on your own domain.

No copywriter, no designer, no developer, because AI now does all three.

And the first 50 to book get my June Claude workshop thrown in. Three hours, plus the AI policy, the tax return tracker and the branded working papers. It's been selling at £495 since June.

125 firm owners registered for that one. There are 50 of these.

Comment WEBSITE and I'll send you the details.

PS The page I send you was built exactly this way. That's rather the point.

08/09/2026

Mel runs a 7-figure accounting firm in Wokingham, and she's been running it for years.

She told me something recently that sounds small until you sit with it.

"My team have just started using it. It's the first time in forever that my team can price clients."

For years, every price in that business had to come through her.

If a job needed quoting, it waited for Mel.

If a client questioned a fee, that was Mel too.

That isn't a pricing problem.

It's a business that can only move as fast as one person's diary.

So we put Power Pricing - Pricing, Proposals & Onboarding for accountants into her firm. Written down, and simple enough that her team could pick it up and run with it.

They have.

Mel's now out of that seat and into the sales and marketing instead, with a much clearer line on who the firm is for (construction business owners, which is what she'd been doing all along, she just never said it out loud).

Most firm owners carry pricing around in their head.

That's exactly why they can never put it down.

Get it out of your head and into a system, and two things happen at once. Your team can price without you, and your prices stop wobbling depending on how you felt that morning.

That's the whole reason I built Power Pricing.

Comment POWER below and I'll show you how it works.

07/09/2026

Every few months, someone asks a room full of accountants which pricing software they should move to.

The answers come fast. Six or seven different tools. A couple of people who built their own. One who swears by Word.

Almost nobody asks the question underneath.

In the last one I read, one person did. He pointed out that nearly all of these tools do the same thing: put a price against a list of deliverables. Had anyone thought about pricing on value instead?

The reply was honest, and I have heard a version of it a hundred times.

Yes, for some things. But a confirmation statement is just a task. It isn't a value add.

I understand it completely. I also think it is the most expensive belief in the profession.

Because nobody wants a confirmation statement. That much is true. But nobody wants a set of accounts either. Nobody has ever wanted a VAT return.

What they want is for none of it to be their problem.

They want it done, on time, by somebody who would notice if something looked wrong. They want to forward the brown envelope to you instead of leaving it on the kitchen table for a fortnight. They want to ring in January and have a human being pick up.

That is the product. The filings are just the evidence it is happening.

And the moment you itemise it, 50 quid here for the confirmation statement, a few hundred there for the return, you have agreed with the client that they are buying tasks. Once they are buying tasks, they can buy them from anyone, cheaper, from someone who has never met them.

So they do. And we conclude the market is price sensitive.

It isn't. We showed them a list of jobs and invited them to compare it against someone else's list of jobs.

This is why changing software fixes nothing on its own. If the method underneath is still "price the list of deliverables", a new tool will produce the same number faster and wrap it in a nicer PDF.

The firms who genuinely fixed their pricing didn't fix it by switching. They fixed what they said in the room before any number came out.

The tool was never the constraint. The conversation was.

I recorded a free training on how that conversation actually goes, and how to position what you do as an ongoing finance function rather than a stack of filings. Comment METHOD and I'll send it over.

Last week a member called James posted something in the group that made me stop scrolling.He runs an accounting practice...
04/09/2026

Last week a member called James posted something in the group that made me stop scrolling.

He runs an accounting practice in the UK, and another in the UAE.

He'd just used the pricing system for the first time, on a real client, in a country where he had no benchmark for what "normal" even looks like.

He won the client. £834 a month, recurring.

Then he added one line underneath the screenshot.

"I wouldn't have had the gumption to push for this price without the tool."

I read that line and underlined it myself before I'd even finished the post.

Gumption. Not knowledge. Not a formula. Gumption.

That word is the whole story of pricing in this profession.

Most firm owners already know their fees are too low. You don't need me to tell you that. You've done the maths in your head at 11pm more than once.

What you don't have is the nerve to say the new number out loud to a client who's used to the old one.

James didn't win that client because a spreadsheet told him what to charge. He won it because a number appeared in front of him that felt too big to ask for, and something outside his own head gave him permission to ask for it anyway.

That's what a system actually does. It's not there to do your thinking. It's there to stand behind you when your nerve goes.

If you want the same tool James used, comment PRICE and I'll send you the details.

03/09/2026

A bookkeeper asked a group this week what the going rate is for subcontracted work.

Her accountant pays her £23 an hour for bookkeeping.

He pays her £25 an hour for a job he calls "admin" - doing one client's invoicing every week.

Same bookkeeper. Same accountant. Same week. The work he thinks is worth less is the work that pays more.

She noticed it herself and asked the room: is bookkeeping really so undervalued that admin beats it?

Twenty seven replies came back. £20. £25. £30 to £35. One practice pays £25 and charges it straight out at cost. Someone worked out the accountant is billing his client £50 for that same hour.

All of it an argument about the size of the number. None of it about where the number came from.

It came from the words.

One rate was set by the word "bookkeeping" and the other by the word "admin". He was pricing the labels, not the work behind them, and he had them in the wrong order without noticing.

Someone made the same point about payroll. It looks like admin from the outside, so it gets priced like admin. Then getting it wrong means somebody's wages are late and HMRC are involved. Nobody is paying for the button being pressed. They are paying for the month where nothing goes wrong.

And then the line I would frame: the accountant is charging his client at least double your rate, and he will be absolutely fine. Your client isn't.

One of them describes an outcome and prices it. The other describes a task and gets paid for it.

Whoever names the work sets the price of it.

So if you never describe what your work prevents, protects and takes off somebody's plate, someone else will describe it for you.

And they will call it admin.

This is exactly what my Virtual Finance Office training is about. Not selling bookkeeping, payroll and admin under labels somebody else priced. Running one named function with outcomes attached - and naming it yourself.

Comment VFO and I will send you the details.

02/09/2026

A client told their accountant this week that they'd run the tax return through ChatGPT, it came out lower, and they'd confirm next week.

I saw three more like it the same day.

One client asked why he couldn't claim for his solar panels, because the machine said he could. He attached the answer. The answer said he couldn't.

One ran their bank statements through it to split business from personal. Their accountant found thousands in allowable expenses it had missed, and "income" that turned out to be the weekly shop.

The best reply I read: tell them you've asked ChatGPT what you should be charging for your experience, and apparently you need to charge more.

Funny. Also the entire point.

For most of my career, clients had no cheap way to second-guess us. Now they have one that is instant, confident, free, and frequently wrong. They cannot tell when it is wrong. That is the bit that stings.

But I do not think this is an AI story.

If the only thing a client holds from you is a number and a filed return, then a free number is a genuine competitor. There is nothing else in the comparison.

If they have sat across from you and heard what they are actually buying, the thing you spotted before it got expensive, the enquiry that never happened, the fact that someone picks up when they ring in a panic in January, then a free second opinion is not competing at all. It cannot produce any of that.

The people rattled by this are selling the return.

The people who are not are selling the relationship. The return simply sits inside it.

Wrong answers have always been free. Someone's mate was giving them out in the pub long before any of this. The only thing that has changed is that the mate now writes in full sentences and never says "I'm not sure".

Your protection was never being the only one with an answer.

It was being the one who understood the business well enough to know which answer applied.

That is no harder to do than it was last year. It is just harder to leave unsaid.

I've got a walkthrough of how I build a price in front of a client, so the number lands attached to what they are getting rather than sitting there on its own. Comment NUMBER and I'll send it over.

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