16/09/2026
Here’s a bit about me…
In 2023, I lost my Mum at 19 years old.
She was just 39, and 5 years prior an asthma attack left her paralysed.
From that moment onwards, every decision I made had one thing driving it.
To give my Mum a better life, make enough money to adapt the house to suit her needs, and to give back.
(I wrote this in a vision statement for a business coach I’d signed up to 17 days before she passed)
I grew up in a council house, and from the age of 14, I was always trying to make money.
I tried side hustle after side hustle.
Clothing brands, supplements, drop-shipping, selling fitness products from China on Facebook Marketplace…
Even being scammed out of bitcoin in 2019.
I failed, or you could say learned lessons.
When she passed, my reason why went with her.
I was lost, broken and didn’t know how I could go on.
But with 3 younger siblings relying on me, the only way out in my mind wasn’t really an option.
So I had to make things work.
I was a personal trainer at the time, and went all in as it was the only thing I could control.
Then I got curious about the mind, human behaviour, neuroscience & psychology.
After a few years, my business evolved into what I do now.
I invested over £30k into business, coaches, mentors, therapy, courses and my own development.
Now, I coach business owners, leaders & athletes using hypnotherapy & NLP to rewire the subconscious patterns holding them back.
People who often know exactly what they need to do, but self-sabotage, doubt or fear keeps getting in the way.
This has also brought opportunities to speak in front of large audiences, from charities and organisations to corporate events.
In 2027, I’ll become a Dad.
This has sparked something inside me I didn’t know was there, and brought much-needed light into my family’s life.
I share this to inspire you, as a lot can change in a few years.
This is only the beginning. I know that sounds cliché.
But seriously, I know first-hand the power of this work, and it’s going to change millions of lives around the world.
Come along on the journey with me.
And if you don’t already follow, this is your sign.
👉🏼 Derek Elder Coaching
