Kevin Duffy

Some might say it’s a bit soon…. But she said yes ❤️💍

Constantly having to 'start again'

Let me know if this sounds familiar?

You start the week

Full of enthusiasm that this will be the week you nail it

Nothing is going to through you off track

Yet...

Your boss hits you with a last minute project

Your other half bought a dominos

Your kid kept you up all night

Or any of the other 1000 weekly obstacles our clients face

Now if you don't have the right strucutre, strategy and support

Any of these can easily derail you

Leaving you feeling defeated and ready to call the week a right off

Only to muster up the enthusiam and starting again

In a few weeks

(when you have put in another kg or two)

Well Nikki didn't play that game

Instead she dropped over 25kg learning from these obstacles

Not hoping for a perfect week but instead planning

Planning when she could be caught short

She knew that the late night take away is tempting

Especially after a long day at work

So she batch cooked extra meals and froze them

This one switch sounds simple

And it is

But that's the trick

More often than not getting in the shape of your life

Is way easier when you have the right support

The strategy and the rights system

If you want a copy of the guide we use to help clients plan their week for success

DM the word "RESET"

& I'll send you a free copy

The 'secret' to these results?

Hiring a coach!

This caption won’t be long

Like Brian's result, I'll keep it fast and cut through the bu****it

He had been training for more than a decade when we started working together.

During that decade he built a very successful career and started a family

Naturally leading to him taking his focus off his own training

Letting the standards slip

This hit a breaking point and he had enough

Yet despite many attempts to regain the look he once had

Trying every approach, he could never seem to see it through

This is where I came in

I asked him what tripped him up in previous attempts

It came down to two things

Going cold turkey, cutting out all foods he loved

Using generic training plans that had him committing to hours in the gym

Both left him feeling like he was swimming against the tide

Sticking to it for a week was hard enough

Never mind long enough to transform!

So I built his strategy to make sure he was in and out of the gym sharp

Letting him get back to work

We taught him how to understand nutrition

So that he could enjoy tasty meals with his family

Even if it took him a while to trust that he could eat this many carbs and still shape up!

We built in a few shots of tequila and used his pizza oven to get creative

It wasn’t rocket science

Just the right plan for the right person

It's the biggest thing I see holding career-driven men back from getting into shape

They support their family but don't outsource THEIR support.

When you do

It fast tracks the results

If like Brian you know you would benefit from having the plans custom-built for you

Along with the support to see it through

Here's your sign

Click the link in my bio for the details

Now I’ll be direct

To get results you don’t need any more time

Or any more information

You just need to take action

Going around in circles with your diet?

If you feel like you are going nowhere fast

Taking one step forward only to take two back

I want you to STOP beating yourself up and ask yourself this one question

Is what you are doing the right fit for you?

No this isn’t a free pass

No matter what approach you take

This s**t requires hard work, you need to roll your sleeves up

But you don’t need to feel like you are swimming against the tide constantly!

So ask that question - and don’t take 60seconds to answer it

Dig a little

The deeper the better, get very specific

Spend some time thinking about where you keep falling off

Katie is the perfect example of this

126lbs down

A stone a month like clockwork

Katie and I first worked together years ago

In the first 9 months, she dropped 9 stone

She was a great client

Hard-working, consistent and fully transparent

She owned every slip-up, communicated it with me and we game-planned together to prevent a repeat

But…

This was before I worked online

Then at the start of lockdown, we worked together again

And it was like coaching a completely different client

The process just didn’t connect

Now three weeks ago

We started working together again

(Online but with one session a week in person)

As of this morning, she is 8lbs down in the first 3 weeks

I asked Katie about this yesterday and she told me the two reasons why;

She can’t bu****it me in person
She doesn’t like training solo

So for her, this is the approach works

She can be transparent about her struggles and she has a weekly reset point that she enjoys

I’m calling this now

In 12 months time this will be one of the best transformations you have ever seen

Be more like Katie, use an approach that works!

Yesterday Kyle sent me this photo

It’s from his wedding

What a day!

Now it needs to be said

Rocks looks like an absolute smoke show

Despite that being the obvious

What stood out to me with this photo was just how in the moment we were

Upfront and centre going IN on the dance floor

I’ve been to two weddings this year

In both of which

I’ve been glued to the dance floor

I’ve gone 12/10 for effort and 1/10 on ex*****on

(I’m not joking it’s a horrendous sight - born with two left feet..)

But during both of these, I’ve felt absolutely tremendous

Thanks to a new Reiss suit

One that I spent a few weeks hunting for

Yet here’s the thing, for most, the process of buying clothes for events like this

Is NOT enjoyable

The shopping experience

Is riddled with trying things on to hide parts you don’t like

Then when you finally do settle on something

On the day you are pulling and adjusting

You don’t feel comfortable

There’s no way you can let go and enjoy the moment

Now I’m not saying this to twist the knife, I’m saying this becuase I’ve been there

And it fu***ng sucks

But it doesn’t need to be this way

You CAN change this…

So that not only do you enjoy the shopping event

But that you can fully let go and enjoy the event

Because the confidence is there!

Now I won’t sugarcoat it

This doesn't happen by accident - It requires effort

But it’s a trade-off I’d make EVERY. SINGLE. TIME!

Ps As we head into the back end of the year, everyone's social calendar starts to fill and most struggle to balance this with their goals

Comment below or DM the word “SOCIAL”

I’ll give you a free copy of our guide to enjoy this AND make progress!

At this time of the year

Theres a lot of people on the fence

Just about ready to accept they will try again next year

That it will be different when January rolls around

But…

It’s time to burst that bubble of bu****it

Change only comes if you change

If you accept that now

You will be in a completely different position BEFORE 2024 starts

Ignore it and you will repeat the same process for as many years as it takes until you are ready to

Put the work in and commit to the process

Ps when I say you will be in a different before the year I mean it - Natalia done this in 8 weeks

Thats enough time to feel unreal at your Christmas night out 😉

So what will it be?

Do you back yourself?

It's a hard pill to swallow but...

Sometime the answer to that question is no

Especially if you have a track record that goes against success

If you have tried to diet before and failed

It's no surprise you might question

If you have what it takes

Sometimes with coaching I can see patterns

Last week was one of those weeks

I had a few clients feel a little 'flat'

Lacking their usual zest

Something that came up was doubt

Doubt that they could see the process through

To reach the goal

Yet this week, after wrapping up the first wave of checkins

Every single one of them took a step forward

Because we removed the 'big picture' pressure

You see the process isn't always easy

It's not always straight forward

And often you can be your worst enemy by getting in your own head

If this sounds familiar for you right now

I'll tell you what I told clients last week

Reframe the doubt

Instead of asking can you achieve the goal

Ask your do you back yourself enough to do the work required today?

Nothing more

Only what's on the list for today?

The answer to that is always yes, once you have that

Then get to work!

Ps You don't have to love every day, or week so if you are feeling similar, embrace it an do the work anyway

It will pass!

Your future self will thank you

Much like when he took one day at a time and got into photoshoot shape 🎯

“You don’t know what you don’t know”

I love that saying

Today was a big reminder of it

I done my first ever track run

Very quickly realised

What looked okay on paper

Felt a lot harder on the track

But that’s the beauty of doing the work

It teaches you the lessons

You learn how to get better by doing it

There’s only so much you can learn from reading or talking about something

So here’s a reminder

If you are putting something off

Waiting for the ‘right time’

When you feel ready

Don’t

Starting will teach you what you need to know far quicker

Ps 400m repeats are a different gravy 😅

The Double Champ 🏆

What a weekend

Down south supporting this absolute legend for his first ever bodybuilding show

Seeing the work he put into this goal

Made witnessing him stand tall up their special

Proud of you brother ❤️

That being said…

I’ll be happy to never see you wearing nothing but a sock again

Ps Swipe to see the most athletic pint holder you’ve ever seen