Powerfiit Academy

A very productive 20 week push up phase complete here with online client 📈

I wanted to ensure throughout this phase that body composition was managed effectively, allowing us to begin prep for his first natural show with minimal unnecessary body fat to remove.

This provides us with a significant advantage when aiming to achieve true stage-level conditioning, as we can focus on refining detail and maintaining performance rather than relying on aggressive fat loss late into prep.

A common mistake during the off-season is allowing body fat levels to climb far beyond what is productive.

Many athletes underestimate how much tissue ultimately needs to be removed before stepping on stage. In contrast, competitors who consistently present elite-level conditioning typically maintain a much higher standard of body composition throughout the latter stages of their improvement season.

This approach creates a more physiologically responsive body heading into prep. Insulin sensitivity, nutrient partitioning, recovery capacity, and training performance are generally maintained at a higher level, allowing for more efficient fat loss while preserving lean tissue. It also reduces the need for excessive caloric restriction or unsustainable levels of output later in the process, resulting in a more controlled, predictable, and ultimately more successful contest prep in the long run.

For all online coaching enquiries DM 'POWERFIT' to get started or follow the 🔗 in bio.

- "Brad10"
- "Brad"
- "Brad10"

8 WEEK TRANSFORMATION 💥

My beautiful bride Lucy!!

This was not only a lifestyle change, but also a chance for her to learn how to activate her core properly, remove all back pain by doing suitable movements to suit her body and work around Lucy’s hypermobility.

After a rocky start with a couple of hurdles we had to get over together, she started to fly through the Powershift Program and her training, mindset and confidence all changed.

3 kilos down, 35 cms lost all over and 4 cms gained in all the right places 🔥

She started to believe she could actually be the Bride she had envisioned. It was no longer going to be a “maybe I’ll look good.” It was a definite outcome.

Lucy was willing to work hard - around juggling many plates in the timeframe we had. Proud that she started to learn her body and how to fuel right with nutrition. ⚡️

We completed the assignment 🤝🏽

Now I’m very excited to see what we can do next 🚀

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If you want to secure a space on my Online Powershift Program, enquire in my bio and join the 100s of women who have transformed their lives.

Next spots open from Monday 25th May.
Start date 1st June.

POV: IT’S CHECK-IN DAY AT THE END OF MY NEW 4 WEEK CONFIDENCE CHALLENGE!!!

I cannot believe we have only done 4 weeks but my beautiful client has tried and tested my new 28 day Confidence Challenge and these are her results already!!

She needed more from the gym and herself so after finding her feet and setting up her gym membership, she was ready to learn how to use the weights, machines, and improve her fitness and strength.

Meg previously enjoyed running but wanted to improve her time, get faster, stronger and develop her shape - whilst learning how to train correctly for her so this New Training program was a great way to start with my full guidance.

You can now sign up to access my New Confidence Challenge Training Program starting Monday 4th May 💫

DM me the word ‘Confidence’ to find out more!

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POWERFIIT 16 WEEK ELITE ⚡️📸 x .studios

Brynn’s story will sound familiar…

Training 5 days a week. Pushing hard. Ticking all the boxes he thought mattered. But spinning his wheels no abs, no real change… year after year hoping for a result, but nothing changing and the truth is lads, nothing changes if nothing changes.

That first photo back in November on the last slide that's exactly where had decided In his mind this is it "I've had enough of yo-yoing back and forth" he decided to invest in HIMSELF.

That's where I stepped in as his coach and took control.

We stripped it back, I built a plan around him, and he executed with intent.

16 weeks later...fast forward to photoshoot day.

Lean. Aesthetic with defined abs that are fully in.
Something Brynn has never seen on himself before.

The kind of physique most lads talk about but never actually achieve.

And the biggest shift? His standards.

No more “that’ll do.” No more settling for average...

This is the part most lads avoid hearing👇🏾

You’re not stuck because you’re unlucky.

You’re stuck because you’re still guessing.

Summer’s around the corner. You’re already seeing lads with abs, in shape, confident… and thinking “why not me?”

At some point, you have to stop blaming time, genetics, or motivation and start taking ownership of your life, of your phsyique.

Invest. Get guidance. Do it properly.
Brynn did. And this is the RESULT he’s now built a physique and a standard most will never reach all through real coaching.

you’re done sitting on the sidelines and ready to take full control, then it’s time to step up and join the team. This is what we do at we don’t guess, we don’t drift… we execute, and we get real, measurable results.

Enquire via the application form above or message me “COACH” it's time to get shredded the right way no muscle lost in the process. Bigger, leaner and fuller every single time!

SWIPE to the end if you want to see what’s possible when someone truly commits…🤯

DAY 1 → NOW.

This isn’t just progress this is genuinely a complete life transformation 🤩

Mike’s journey is a powerful reminder that it’s never too late to rewrite your story. A full-time working dad, he came into physique development later than most and for a long time, he truly believed he’d already tried everything. Like so many, he was putting in the effort but stuck in that frustrating loop where more work didn’t mean better results, slowly convincing himself that the physique he wanted just wasn’t meant for him...sound familiar?

That belief shifted the moment he came across one of my YouTube videos. Something clicked the passion, the depth of knowledge, and the fact that this isn’t just what I do, it’s what I live and breathe. Instead of accepting his limits, he made a decision: to invest in proper coaching and commit fully to the process.

Three years later, that decision has completely reshaped his life. We didn’t chase shortcuts we built it properly. Phase by phase, cut by cut, building when it was time to build, refining when it was time to refine. In the first year alone, he achieved a physique most people would be proud of but he refused to settle.

Now, Mike has built the physique he once dreamed of having in his twenties and more importantly, he’s built a standard for himself that extends far beyond how he looks. His health is at its peak, blood work is fantatsic and the impact has rippled into his family his kids, his wife, their daily habits, their environment.

That’s the real transformation. Not just physical, but generational.

If you can relate to Mike’s story, understand this it's not too late to take control. This is your life, and you have the power to change its direction.

The 16 Week Elite Powerfit Phase isn’t just about physical results it’s about building the habits, discipline, and standards that will transform your life long after the program ends.

If you want elite-level results, enquire today.
DM the word "ELITE" or apply via the link in bio. ⚡️

studios 📸

You are disciplined in your career, so why are you winging your body?

It’s not just cardio you need; it’s a smart structure that includes weight training and recovery too.

You are making an effort so that’s not the problem

But without direction, your efforts are not taking you very far

Decide your first most important goal + send it to me on a DM

Let me help you set up a realistic plan /timeframe to get you there 👩🏽‍💼📈🎯

Why you are wasting your time focusing on "kcals burned" in a cutting phase 🔥

Focusing on calories burned during a cut is a waste of time because fat loss is determined by how many calories you consume relative to your needs, calories burned from exercise are inaccurate estimates and already partly accounted for in your daily energy expenditure...

If you are interested in joining TEAM Enquire via our bio or DM the word 'ENQUIRE' and let's get started!

Reverse diet phase wrapped up nicely with 🤝

He is now sitting at the same weight in both his starting visuals and his current physique update but a totally different body composition! Wild...

As you can see from the two slides this has been a process of stringing together productive phases back to back.

The first slide shows his initial starting point before we began a 12-week dieting phase. In all honesty, the approach wasn’t overly aggressive in terms of calorie reduction or output, which allowed us to achieve a strong body recomposition rather than just rapid weight loss.

We then transitioned into a strategic holding phase around Christmas to stabilize progress and maintain results. From there, we moved into a structured reverse diet, which we’ve now been running successfully for the past eight weeks, focusing on restoring calories, improving performance, and supporting long-term sustainability.

The reverse phase is often more important than the diet itself because it determines whether your results last. After being in a large or even moderate calorie deficit for a long period of time, your metabolism is usually slowed, hunger hormones are elevated, and your body is primed to regain fat quickly.

A structured reverse phase gradually increases calories, allowing your metabolism, hormones, and energy levels to recover without excessive fat gain. Without this transition, many people regain weight rapidly, undoing the hard work of the diet causing this yo-yo effect through the entire year.

Remember the cutting phase helps you lose the body fat, but the reverse phase helps you keep it off and restore long-term progress and ultimately balance if that is your goal as you can maintain this comfortably.

If you need guidance reaching your fitness goals this year DM 'CHANGE' or apply via my bio 🔗 ⚡️