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Sampbfitness Teaching you how to get in great shape and stay there without the fad diets. DM “Coach” to work with me

Experienced Personal Trainer & Online Coach
Specialising in:
Weight Loss & "Toning Up"

I've never told a client they can't have a drink ever again. There's a big difference between regulating what you're doi...
07/10/2026

I've never told a client they can't have a drink ever again.

There's a big difference between regulating what you're doing, and completely giving things up.

I've also never built a plan that requires outright misery to work.

What I build is something that holds up for my clients when real life shows up.

Because if your plan falls apart every time you live your life... then you're going to spend the rest of your life going in circles...

If you do that long enough... you get f**king dizzy...

And nobody needs that!

In other words... your life isn't the problem.

The plan (or lack of) that you're following is.

On the 26th of October my Final Push challenge begins.

Six weeks of solid structure.

DM "CHALLENGE" for all the details

Tom came to me in January at 105kg. By August he was at 95kg. In that time he had holidays, weekends away, his own stag ...
05/10/2026

Tom came to me in January at 105kg.

By August he was at 95kg.

In that time he had holidays, weekends away, his own stag do.

He didn't pause his life.

He just had a plan that held up when real life showed up.

Proof that when you make the decision to change, no matter how busy life is...

You can still make it happen with the right plan.

Tom didn't wait to feel ready, he just took the bull by the horns...

Being ready is a decision, not a feeling. The people waiting until life calms down, until work settles, until the kids a...
04/10/2026

Being ready is a decision, not a feeling.

The people waiting until life calms down, until work settles, until the kids are older.... they're still waiting.

The people who look the way they want to look decided to start before any of that was sorted.

That's the only difference.

If you've started and stopped more times than you can count, I want you to know something. Your problem is not willpower...
03/10/2026

If you've started and stopped more times than you can count, I want you to know something.

Your problem is not willpower.

Every single time you've quit, it's been because the plan ran out before the results showed up.

Either that or you never really had a plan in the first place.

Six weeks from the 26th of October will change that.

The Final Push Challenge starts October 26. Eighteen spots remaining, £99 to enter. DM me the word CHALLENGE for all the details.

The biggest lie in the fitness industry is getting people to chase one single date instead of a lifestyle. Weddings, hol...
07/08/2026

The biggest lie in the fitness industry is getting people to chase one single date instead of a lifestyle.

Weddings, holidays and other events people like to get in good nick for.

Chasing these forces people to crash diet, smash unnecessary extra workouts and try to do whatever it takes to look right for one specific day or week.

Then the day happens. And it all stops.

Nobody plans for the Wednesday after the wedding, or the month after the holiday photos.

and thats the actual problem.

Not that people want to look good for something, thats completely normal, (Who doesn't want to look good around the pool right)

But when you just built your plan for that one event with no plan for after, because life continues when you get back off holiday.

and progress that only lasts until you go on holiday is just a costume in reality.

The stuff that actually matters is what's true once the occasions long gone.

Because let's be honest, if you cracked this stuff year around, you wouldn't actually have to panic diet next time you booked a holiday.

I have a life lesson for you today that I can thank the younger version of me in this photo for. The older I get, the mo...
31/07/2026

I have a life lesson for you today that I can thank the younger version of me in this photo for.

The older I get, the more grateful I am that I've put time into my health and fitness.

It's not something you feel much at 20.

Everything just... works and you don't think about it.

But it matters more with every year that passes.

Recovery slows down.

Things that never used to ache, start to.

The margin for neglect gets smaller.

Here's what I've genuinely come to know though.

The longer you leave it, the bigger the job becomes.

Not because it gets harder to start.

Because there's more ground to make up once you finally do.

I personally believe that most people don't start because of how far away their actual goal feels.

But they tell themselves other stories to avoid that reality.

I'm grateful I didn't wait.

Not because I had it all figured out early, I definitely didn't.

Just because I started before I needed to, not after.

If you're on the fence about starting something, for whatever reason, that's the one thing I'd actually want you to take from this.

It only gets bigger from here. Never smaller.

If I started over again the gym, I'd do one thing differently. I'd hire a coach from day one. Not because I couldn't hav...
30/07/2026

If I started over again the gym, I'd do one thing differently.

I'd hire a coach from day one.

Not because I couldn't have figured it out myself eventually.

I did in the end.

But it took me years. Years of trial and error and working things out alone with nobody checking if what I was doing was right.

A coach wouldn't have just given me a plan. They'd have fast tracked me to doing things properly straight from the start.

Here's the bit that people sometimes forget though.

Having a coach isn't a shortcut that all of a sudden disappears when you stop working with them.

Once you've actually learned to do it properly, the skill is yours forever.

I clearly believe this because I've done exactly the same thing since.

I spent around £25k over 2 years working with a business mentor (Phil Graham) for the exact same reason.

Not because I couldn't have worked it out myself eventually.

Because I didn't want to spend years finding out the hard way when someone could show me properly in a fraction of the time.

(To date this is one of the best investments I've ever made into myself by the way.)

If I'm honest, that's most of why I coach the way I do now. I don't want anyone else spending years working out what I could show them properly in a a way shorter timeframe.

Want to celebrate someone who's been absolutely killing it this year! Danni has just come through a maintenance phase. N...
28/07/2026

Want to celebrate someone who's been absolutely killing it this year!

Danni has just come through a maintenance phase.

Not the most exciting sounding phase on paper.

But here's what actually happened during it.

Firstly, she was a bit dubious about upping calories and actually running a phase like this... worried that she might end up back at square one.

But actually what has happened is...

She's got stronger.

She's built her energy back up (the kind of thing a progress photo can't show)

She's still got leaner!

Maintenance isnt a break from progress. Done right its exactly what sets the next phase up properly.

You can't just restrict continuously forever, so learning how to hold your weight throughout the journey is important!

Which brings us onto the next phase.

We're about to get stuck into a new fat loss phase and she's going into it stronger and even more ready than the previous dieting phases.

Thats the result of patience and trusting the process.

Awesome work girl, proud of ya!

Why you shouldn't just "eat less" for more definition. Most people thing definition just means smaller. Eat less, get le...
28/07/2026

Why you shouldn't just "eat less" for more definition.

Most people thing definition just means smaller.

Eat less, get leaner, job done.

Except if you cut too hard, you don't just lose fat.

You lose muscle along with it.

So you just end up with less shape, which is not really the result anyones actually after.

Definition isn't about eating less, it's about keeping enough protein to hold onto the muscle whilst creating a deficit big enough to get the fat off.

When you do it properly, you can lose body fat and maintain or even build more muscle.

If you want to know how much protein you should be eating, comment "calculator" and I'll send you my evidence based protein calculator.

Not sure whether you should be cutting, bulking, a Recomp... neither? Comment "QUIZ" and I'll fix it.
27/07/2026

Not sure whether you should be cutting, bulking, a Recomp... neither?

Comment "QUIZ" and I'll fix it.

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