Kate Measor Coaching

I used to think if I just looked better on the outside, I’d feel better on the inside.

New outfit. New make up. New hair.

And honestly? Sometimes it works. For a little while.

Now…There’s nothing wrong with wanting to look good.
But actually not hating your body? Feeling genuinely comfortable in your own skin?

That’s a different thing entirely.
And no shopping trip gets you there.

What changed everything for me was building a body I felt strong in. Getting my nutrition right. Training with purpose. Actually feeling in control.

That feeling is priceless. And it lasts.

If you’re ready for the version that sticks, my link is in bio. 👇

(Side note: Still love shopping though. That part’s non-negotiable. 😂)

This is years of work, a hard-won diagnosis, and a body I finally feel I deserve.

Just wanted to mark it on the grid.

1st June 2026… only up from here ♥️

Monday: perfect. Tuesday: perfect. Wednesday: one biscuit. Thursday: eaten the entire kitchen.

If that’s ever been you — this post is for you.

The binge-restrict cycle is one of the most common things I see in the women I work with. And the most misunderstood. Because it looks like a willpower problem. It feels like a willpower problem. But it isn’t one.

It’s a predictable, completely logical response to restriction. Your brain registers that food is being withheld, ramps up cravings, and eventually overrides everything — because that’s exactly what it’s designed to do.

You’re not weak. You’re not broken. You’ve just been given a strategy that was always going to fail you.

The part that nobody in the fitness industry talks about? It’s not just physical. The cycle lives in your identity too. “I always self-sabotage.” “I do so well and then ruin it.” “I just can’t stick to things.”

Those aren’t facts. They’re stories built from years of being handed the wrong tools.

Swipe through — I’ve broken down exactly what’s happening, why diets make it worse, and what actually breaks the cycle for good. 👉

Save this if it resonates. And share it with someone who needs to hear that it’s not their fault.

If you’re ready to stop the cycle for good — DM me the word CYCLE and let’s talk. 🫶

Almost 6 stone down.
And we’re not even done yet.

I want to talk about this one — because this isn’t a transformation story. It’s a lifestyle story. And there’s a difference.

When she came to me she was exhausted. Not just physically — mentally exhausted from years of trying.

Diets that “should have worked.” Foods she thought were healthy but that nobody had ever explained properly to her. No real understanding of what her body actually needed or why.

She wasn’t failing because she lacked willpower. She was failing because nobody had ever given her the right information.

So that’s where we started. Not with a dramatic overhaul. With education. With understanding calories, macros, and what it actually means to fuel your body for your goals rather than just restrict it into submission.

Now? She tracks her food — not obsessively, not fearfully, but confidently. She knows what she’s doing and why.

She goes to the gym. Alone. Something that would have felt impossible before.

And she runs. She actually runs — and the pride in her voice when she describes herself as a runner now is one of my favourite things I’ve ever witnessed as a coach.

She’s rediscovering a wardrobe she’d packed away. Trying on things she never thought would fit. Building a new one that reflects who she’s becoming.

Almost 6 stone. More energy. A completely different relationship with food, with exercise, and with herself.

✨This is what happens when effort finally meets direction.✨

If this is where you are right now — tired of trying, confused about why nothing is working — let’s talk. DM me the word READY and I’ll be in touch. 👇

Controversial opinion: cardio alone is not the answer to fat loss.

And for a lot of women, it’s not even a good place to start.👀

Here’s what I mean. Cardio has genuine benefits — heart health, mental health, longevity. I’m not here to tell you it’s useless. But somewhere along the way, the fitness industry convinced an entire generation of women that running off their calories was the path to the body they wanted.

And it left a lot of damage behind.

I work with women who can’t hear the word “running” without their stomach dropping. Who spent years in the 90s being told to do more cardio, eat less, and push through — and who now associate exercise with punishment rather than power.

That association is real. And it matters.

Cardio won’t build the shape most of my clients are looking for. It won’t change their body composition in the way strength training does. It won’t give them the feeling of putting a bar on their back and standing back up with it — which, in my experience, does something to a woman’s confidence that no treadmill ever has.

Strength training builds muscle. Muscle changes how your body looks, how it functions, and how you feel inside it. It gives you something cardio often can’t — a reason to want to train.

I’m not anti-cardio. I’m anti cardio being the only tool in the box.

If you grew up being told to just run more — drop a 🙋 below. And tell me what your relationship with cardio actually looks like. I read every comment. 👇